Think making a viral video is all luck? Think again! SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more. Throughout that process, we've seen what works and what does NOT work with online video. This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation. ** Created by Steve P. Young ** Twitter: https://twitter.com/stevepyoung LinkedIn: http://www.linkedin.com/in/stevepyoung ** More about SmartShoot ** Website: http://www.smartshoot.com/ Twitter: https://twitter.com/smartshootinc YouTube: http://www.youtube.com/smartshoot