App promotion experts show you their exact process for getting publicity for your app. Learn more: http://www.pixelhappy.com/

1. pixel happy
APP PROMOTION EXPERTS

2. pixel happy
APP PROMOTION EXPERTS
STEVE
P.
YOUNG
PRESENTED
BY

3. pixel happy
SUMMARY
ABOUT US
MEET THE TEAM
SERVICES
WHAT WE DO
PORTFOLIO
SUCCESS STORIES
STRATEGIES
MARKETING & CO.

4. ABOUT US
pixel happy
WHO WE ARE HISTORY MISSION
We have been publishing apps
since 2011. We also run the
App Masters podcast where
over 300+ of the top app
developers have shared their
success story. In short, we live
and breathe apps.
We want to be the most results
oriented, startup friendly app
PR firm in the world. Through
our own apps, client work, and
podcast, our expertise is
unmatched in the app
promotion space.
We have over 50+ apps
ourselves, so we understand
the difficulty of getting
downloads. We are experts at
getting awareness for your app
through PR, ASO, and App
Store features.

5. HOW WE WORK
1
2
34
STRATEGY
PR OUTREACH
USING OUR CONNECTIONS
PRESS LIST
CATERED TO YOU
CRAFT
THE RIGHT STORY
5
DOWNLOADS
FOR YOUR APP UNIQUE TO
YOUR APP

6. SUCCESS STORIES
With press coverage on
BGR.com, MacLife,
AppAdvice, tech.co and
more.The FitMenCook app
reached #2 paid app
overall.
FITMENCOOK
NO. 2 PAID APP OVERALL

7. PORTFOLIO
We know what Apple
wants to see in their
featured apps and helped
“Are you in over your
head” craft the right email
and pitch the right person
at Apple to get it featured
in the App Store.
ARE YOU IN OVER YOUR HEAD?
FEATURED BY APPLE

8. SUCCESS STORIES
Using a specific app launch
strategy, we were able to
secure coverage on
Mashable, BGR,
TouchArcade, AppAdvice,
etc. and drive tens of
thousands of downloads for
Ramboat (approx $0.15
CPI).
RAMBOAT
LOW COST DOWNLOADS

9. PORTFOLIO
With no paid advertising,
Loose Leaf generated 100K
downloads in 3 days using
press coverage.
LOOSE LEAF
100K DOWNLOADS

10. OUR PATENTED PROCESS
Four weeks before launch, we schedule a 30-minute strategy call with
you and your team so that we can formulate the right strategy
specifically for your app. Not all app launches are created equal, so
we brainstorm the most creative way to maximize your exposure.
STEP 1
Three weeks before launch, we start creating the press list and crafting
the right story angle for your app. Depending on your package, we
also start working on your App Store Optimization report and creating
your press kit.
STEP 2

11. OUR PATENTED PROCESS
Two weeks before launch, we start testing the subject lines of the pitch
email to smaller publications. The winning subject line is what we use to
approach the bigger publications.
STEP 3
One week before launch, we approach the big publications with the
winning subject line. We also approach the reporters that we have a
relationship with to let them know about your upcoming app release.
STEP 4

12. OUR PATENTED PROCESS
Three days before launch, we follow up with those who have opened
or responded to our initial email. We track all our email sends so you
know what story angle is resonating with the press.
STEP 5
We send one last email to let all the reporters know that the app is live
and ready for their review. Depending on your package we also run
campaigns to get you early unbiased App Store reviews.
STEP 6

13. OUR PATENTED PROCESS
Following the launch of your app, we monitor blog mentions and also
approach publications that write weekly round-ups (such as iMore,
Mashable, tech.co, etc).
STEP 7
Within 10 days, you will receive a full report along with all the blog
mentions. Through our connections with different publications, we
guarantee that you will receive coverage for your app.
STEP 8

14. CONTACT US
WWW.PIXELHAPPY.COM
STEVE@APPMASTERS.CO
(925) 648-2082
MAP
We are in 4115 Blackhawk Plaza Circle, Suite
100, Danville, CA 94506

15. THANK YOUFOR YOUR ATTENTION.
APP PROMOTION EXPERTS
WWW.PIXELHAPPY.COM