Social media and it's impacts on today's world. On Politics, Business and Society. I was invited by and presented this to the Rotaract Club of Dar City, Tanzania on 8th August 2015.

1. Social Media &
it’s Impact inToday’sWorld
 By Stephen Mokiwa

2. Roadmap
• Overview
• The Stats
• Impact
• International Relations and Politics
• Business
• Society and Socialization
• End

3. Overview
Social media didn’t start with Facebook, social media started way back before that.
1970
First email
was sent
2000
Blogging
era began.
-Blogger,
First
popular
Social
Network -
Friendster
2003
LinkedIn
&
MySpace
launch
2004
Facebook
launch
2005
YouTube
launch
2006
Twitter
launch
2010
Instagram
launch
2013
Vine
launch
Social Media - websites and applications that
enable users to create and share content or to
participate in social networking.

4. The Stats…..

6. Active Users By Social Platform
Based onAccounts that logged in at least once in June – August 2015
Social media
usage continues
to grow around
the world, with
global
penetration
rates now in
excess of 30%.
Social
network and
messenger
usage. *In
millions

7. Impact…..

8. • Social media has had a tremendous impact on our culture, in business, marketing and
politics.
• It has changed the way people communicate and socialize online.
• Social media websites are some of the most popular haunts on the Internet.They have
revolutionized the way people communicate and socialize on the Web.
What are the impacts, both positive and
negative, that social media has had on our
society?
Intro…

9. International Relations and Politics
• Politicians have been utilizing social media for campaign purposes and interactions with the masses
for various objectives such as maintaining a good public image.
• The masses have been able to utilize social media as a platform for political discussions and express
their support and opposition to political causes/figures.
• Social media has been able to break diplomatic and bureaucratic barriers that existed before
between the masses and top public officials.
Diplomacy: Prime Minister of India
tweet to President Kikwete
Removal of bureaucratic barriers

10. “Messages no longer flow solely from the few to the many, with little
interactivity. Now, messages also flow from the many to the many,
multimodally and interactively.
By disintermediating government and corporate control of communication,
horizontal communication networks have created a new landscape of social
and political change.”

11. • In past few years we have seen a huge rise in social media usage in arrangement, coordination and
information distribution in activities such as protests.
• This has made many governments moving to banning some of the biggest social media sites when faced
with social revolts.
Social media usage accelerated
Egypt’s revolution and it cemented it’s
position as a tool that can influence
change.
“Social media has
helped social
movements pose more
of a challenge to state
power.”

12. Impact on Business
• Companies are now using social media in marketing, advertising and customer care support.
• Interactions and feedback from customers help businesses to understand the market, and fine-tune
their products and strategies much quicker that ever before.
• Online marketing efforts can be easily tweaked, adjusted and replaced way quicker compared to the
traditional ones.
• Social media is a cheaper and a more effective marketing and customer care platform
• …it is also becoming “not a choice” for many businesses as many people share their experiences on
social media after using a product or service. Most of the time they share if they had a negative
experience, hence a brand has to be there to ensure it offers quick support/resolution and protect its
brand image.

13. Sales Recruiting
Public
Relations
Marketing
• Major areas positively and negatively affected by the rise of social media.
• Businesses are now utilizing social media in Sales, Staff recruiting, PR and Marketing.
A research was done to find out what
businesses think are the most top 5
impacts social media has on their
business;
• Improved Search Rankings – 58%
• Grown Business Partnerships – 55%
• EstablishedThought Leadership – 55%
• Improved Sales – 51%
• Reduced Marketing Expenses – 50%
Source - http://www.toprankblog.com

14. • Social networks offer the opportunity for people to re-connect with their old friends and
acquaintances, make new friends, trade ideas, share content and pictures, and many other activities.
• Users can stay abreast of the latest global and local developments, and participate in campaigns and
activities of their choice.
• Professionals use social media sites like LinkedIn to enhance their career and business prospects.
• Students can collaborate with their peers to improve their academic proficiency and communication
skills.
• Websites such as GoFundMe.com are making it easier for people from different nations to raise funds
for various social causes using the power of social media.
www.business2community.com
Society and Socialization

15. Society and
Socialization -
Challenges

16. A False Sense of Connection
• Social media sites can make it more difficult for us to distinguish between the meaningful
relationships we foster in the real world, and the numerous casual relationships formed through social
media. (*Steven Strogatz,Cornell University)
• If we are not careful this will weaken our important and meaningful real life relationships.
Privacy concerns
• Social networking sites encourage users to be more public about their private lives.
• Users can easily release information about their private lives on social media that they wouldn’t
release in face to face communication
Decreased Productivity
• Social media is becoming number one source of distraction to employees during working hours.
Society and Socialization - Challenges

17. “Social media has its advantages and drawbacks.
It is up to each user to use social sites wisely to
enhance their professional and social life”

18. THANKYOU
Stephen P. Mokiwa,
stephen@teknokona.com
www.linkedin.com/in/stevpm
Digital Strategist & www.teknokona.com Founder