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Leveraging Social Media
  To Engage & Build Your
   Chiropractic Practice




                      Patsy Stewart
            Social Media Practitioner
                           Feb 18, 2012
Social Media Impacts
    Your Market
•   Facebook 845+ million active users
•   Twitter 200+ million users
•   LinkedIn 147+ million users
•   YouTube over 4 billion views / day
Should You Be Marketing on
  Facebook and Twitter?
 Facebook is the #1 social          Twitter has 100 million users
    destination                         worldwide, 50% log in daily
   Facebook gets 9% of all            Twitter generates 350 million
    visits online                       tweets per day
   50% of active users log on to      Twitter users are more educated
    Facebook in any given day           and have higher incomes than
   People spend over 700               general population
    billion minutes per month on       67% are more likely to buy
    Facebook                            brands they follow
   Average user is connected          Largest age group on Twitter is
    to 80 pages                         35-49
   More than 30 billion pieces        1.6 billion search queries per
    of content shared each              day
    month
Understand the
   ROI of Social Media
     It’s NOT about Selling




It’s about Building Relationships
Social Media Benefits




2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
Social Media Examiner April 2011
Benefits for Your Practice
 • Entice new patients
 • Keep patients informed
 • Maintain current patients
 • Educate about industry
 • Provide health tips
 • Promote causes
 • Promote events
 • Create lasting relationships
Keys to Using Facebook
         for Your Practice
•   You must create a business page not a profile
•   Local business so people can check-in
•   Anyone can view our Facebook Page
•   Brand your page with custom graphics and a
    Welcome page
•   Post content as the page or use your personal profile
•   Update frequently to harness the power of news feed
•   Promote your page through Facebook Deals with
    check-in
•   Post engaging content; images and video are a plus
Using Twitter for Business
• Tweet in 120 characters if possible to save
  room for re-tweets.
• Tweet valuable info and include links to posts,
  videos, pictures. Use shortened. urls (bit.ly,
  budurl, etc).
• Tweet @ your followers with engaging
  comments.
• Re-tweet is a powerful distribution
  mechanism. 1 in 5 tweets should be a RT.
• Use your keywords frequently in tweets for
  better search engine positioning.
• Use Facebook and LinkedIn Twitter Apps.
LinkedIn to
Showcase Your Practice
• Brand your practice with graphics and images
• Get reviews and showcase recommendations
• List and describe services
• Analytics allow you to benchmark your company
  against similar companies
• Showcase careers and
  post job openings
• See who follows your
  company
Your YouTube Channel
• Brand your channel with graphics and images
• Use as a social butterfly in blogs, Facebook and
  twitter
• Provide value in how-to, special cases,
  educational, events, entertainment, testimonials,
  success and product reviews
• Great for keyword search
  engine optimization
• Flip video cameras and smart
  phones create inexpensive
  alternative
Benefits of a Blog
Companies That Blog Have Far Better Marketing Results
                        Why are website visitors important?
                        Because more visitors mean more people to convert to
                        leads and sales.




                            Why are inbound links important?
                            Because they signal authority to search engines, thus,
                            increasing chances of getting found in search engines.



                         Why are indexed pages important?
                         The more pages you have on your site, the more
                         chances you have of getting found in search engines.
Use Social Media to
Create BUZZ for Your Brand
• Integrate social media with traditional media
  •   Business cards
  •   Website
  •   Brochures and printed materials
  •   Voicemail and email signature files
  •   TV and radio commercials
  •   Newsletters
  •   Link social networks together (saves time)
• Connect with like minded people and businesses
• Add share links to your website and products
• Become an industry thought leader
  • Your business needs a blog
  • Comment on other blogs
  • Answer questions on Facebook and LinkedIn
• Give back to you customers… Thank You Economy by Gary
  Vaynerchuk
Engaging to Build
           Relationships
• Monitor your sites for activity (kurrently.com,
  socialmention.com)
• Comment an all activity (negative and positive)
• Comment on others walls and blogs
• Use search functions to find conversations –
  search.twitter.com and Facebook search
• Use polling and surveying
• Ask questions, ask for advice
• Post photos and videos
• Use your wall as a chat room for conference calls and
  webinars
Social Media Practitioner and Social Buzz Lab Owner,
                  Patsy Stewart has 10 years of Marketing and Branding
                  experience with a strong background in Digital Media. She is
                  passionate about helping companies understand how they
                  can use social media to generate BUZZ around their brand.
                  She has extensive experience integrating social media with
                  traditional media. Patsy is a National Speaker and a
                  contributor to Social Media Today as well as guest posts on
                  many social media blogs. She is the author of the ebook
                  “How to Grow Your Digital Footprint”.




www.WeBuildBuzz.com      540-632-2623           patsy@WeBuildBuzz.com

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Leveraging Social Media to Build Your Chiropractic Practice

  • 1. Leveraging Social Media To Engage & Build Your Chiropractic Practice Patsy Stewart Social Media Practitioner Feb 18, 2012
  • 2. Social Media Impacts Your Market • Facebook 845+ million active users • Twitter 200+ million users • LinkedIn 147+ million users • YouTube over 4 billion views / day
  • 3. Should You Be Marketing on Facebook and Twitter?  Facebook is the #1 social  Twitter has 100 million users destination worldwide, 50% log in daily  Facebook gets 9% of all  Twitter generates 350 million visits online tweets per day  50% of active users log on to  Twitter users are more educated Facebook in any given day and have higher incomes than  People spend over 700 general population billion minutes per month on  67% are more likely to buy Facebook brands they follow  Average user is connected  Largest age group on Twitter is to 80 pages 35-49  More than 30 billion pieces  1.6 billion search queries per of content shared each day month
  • 4. Understand the ROI of Social Media It’s NOT about Selling It’s about Building Relationships
  • 5. Social Media Benefits 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT Social Media Examiner April 2011
  • 6. Benefits for Your Practice • Entice new patients • Keep patients informed • Maintain current patients • Educate about industry • Provide health tips • Promote causes • Promote events • Create lasting relationships
  • 7. Keys to Using Facebook for Your Practice • You must create a business page not a profile • Local business so people can check-in • Anyone can view our Facebook Page • Brand your page with custom graphics and a Welcome page • Post content as the page or use your personal profile • Update frequently to harness the power of news feed • Promote your page through Facebook Deals with check-in • Post engaging content; images and video are a plus
  • 8.
  • 9. Using Twitter for Business • Tweet in 120 characters if possible to save room for re-tweets. • Tweet valuable info and include links to posts, videos, pictures. Use shortened. urls (bit.ly, budurl, etc). • Tweet @ your followers with engaging comments. • Re-tweet is a powerful distribution mechanism. 1 in 5 tweets should be a RT. • Use your keywords frequently in tweets for better search engine positioning. • Use Facebook and LinkedIn Twitter Apps.
  • 10.
  • 11. LinkedIn to Showcase Your Practice • Brand your practice with graphics and images • Get reviews and showcase recommendations • List and describe services • Analytics allow you to benchmark your company against similar companies • Showcase careers and post job openings • See who follows your company
  • 12.
  • 13. Your YouTube Channel • Brand your channel with graphics and images • Use as a social butterfly in blogs, Facebook and twitter • Provide value in how-to, special cases, educational, events, entertainment, testimonials, success and product reviews • Great for keyword search engine optimization • Flip video cameras and smart phones create inexpensive alternative
  • 14.
  • 15. Benefits of a Blog Companies That Blog Have Far Better Marketing Results Why are website visitors important? Because more visitors mean more people to convert to leads and sales. Why are inbound links important? Because they signal authority to search engines, thus, increasing chances of getting found in search engines. Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.
  • 16.
  • 17. Use Social Media to Create BUZZ for Your Brand • Integrate social media with traditional media • Business cards • Website • Brochures and printed materials • Voicemail and email signature files • TV and radio commercials • Newsletters • Link social networks together (saves time) • Connect with like minded people and businesses • Add share links to your website and products • Become an industry thought leader • Your business needs a blog • Comment on other blogs • Answer questions on Facebook and LinkedIn • Give back to you customers… Thank You Economy by Gary Vaynerchuk
  • 18. Engaging to Build Relationships • Monitor your sites for activity (kurrently.com, socialmention.com) • Comment an all activity (negative and positive) • Comment on others walls and blogs • Use search functions to find conversations – search.twitter.com and Facebook search • Use polling and surveying • Ask questions, ask for advice • Post photos and videos • Use your wall as a chat room for conference calls and webinars
  • 19. Social Media Practitioner and Social Buzz Lab Owner, Patsy Stewart has 10 years of Marketing and Branding experience with a strong background in Digital Media. She is passionate about helping companies understand how they can use social media to generate BUZZ around their brand. She has extensive experience integrating social media with traditional media. Patsy is a National Speaker and a contributor to Social Media Today as well as guest posts on many social media blogs. She is the author of the ebook “How to Grow Your Digital Footprint”. www.WeBuildBuzz.com 540-632-2623 patsy@WeBuildBuzz.com