HOW DO YOU STAY UP-TO-DATE? Websites of your organisation and competitors change all the time. So how do you stay informed about everything that’s happening? Capturing daily screenshots of webpages helps you stay on top. This presentation explains six smart ways how automatic screenshots can improve your business. 6 THINGS AUTOMATIC SCREENSHOTS CAN DO FOR YOU * Website archiving * Competition tracking * Content verification * Trend tracking * Keyword rank tracking * Website compliance WEBSITE ARCHIVING Websites and social media channels change all the time. This triggers companies that their websites and social media channels are part of their cultural heritage. That’s why companies search for solutions that make it easy to capture websites and social media channels. For example by taking daily screenshots of their online channels. COMPETITION TRACKING Online shops battle for new customers every day. Trying to outperform competitors by offering promotions and optimizing their websites. To stay ahead you must know exactly what your competitors do. But it’s time consuming to follow everything. Daily screenshots of key webpages and social media channels make it easy to track what your competitors do. CONTENT VERIFICATION Online publishers monitize websites and social media channels by displaying ads and sponsored content. Sponsors expect proper publication of their ads and sponsored content. But proving that something was published on a specific date is challenging. Daily screenshots of key webpages make it easy to verify proper publication. TREND TRACKING The web changes every day. Sometimes very fast, sometimes more slowly. Tracking these changes over time delivers great insights. Track your Alexa ranking, Tripadvisor ranking, game leaderboards, website performance, number of Facebook followers, etc. etc. Daily screenshots track these changes automatically. KEYWORD RANK TRACKING Search engine results are not a simple listing anymore. Search engines display all kinds of information like paid ads, maps, listings, products, show times, stock quotes, etc. This influences visibility and click-through-rates of website listings. Only looking at rankings won’t tell you the whole story. Daily screenshots track your keywords visually and help stay on top of your search engine marketing. WEBSITE COMPLIANCE Websites and social media channels are considered official publications that organisations can be held accountable for. It’s important to be able to show what was published on your websites and social media channels to comply with regulations. Daily screenshots of key webpages assist in complying with regulations and protecting your company legally. SIGN UP FOR A FREE 30 DAY TRIAL Visit www.stillio.com for more information and a free 30 day trial.

1. 6 Ways to Improve
Your Business
with Automatic
Screenshots

2. How do you
stay ahead?
Websites of your organisation and
competitors change all the time. So how do
you stay informed about everything that’s
happening?
Capturing daily screenshots of
webpages helps you stay on top.
This presentation explains six smart
ways how daily screenshots can
improve your business.

3.  

 Content
verification
When you publish sponsored
content on your website you
have to prove proper publication.
Daily screenshots help convince
advertisers.
Competition
tracking
Competitors are optimizing
their websites and social media
channels too. And they publish
all kinds of promotions. Stay well
informed with daily screenshots.
Website
compliance
Websites and social media
channels are considered official
publications. Daily screenshots
help satisfy regulatory demands.
Website
archiving
Organisations are increasingly
aware of their online heritage.
Daily screenshots help build a
pixel-perfect archive of websites
and social media channels.
6 things automatic
screenshots can do for you
 Trend
tracking
Leaderboards, website speed,
Alexa rankings, follower counts,
top lists, etc. etc. Track everything
the easy way and collect valuable
data and insights.
 Keyword rank
tracking
See how your landingpages really
rank in search engines. Get the
whole picture about organic
results, paid results, local maps
and product images.

4. 
Website archiving

5. Website archiving
Archive your
online footprint
Websites and social media channels change
all the time. This triggers companies that their
websites and social media channels are part of
their cultural heritage
That’s why companies search for solutions that
make it easy to capture websites and social
media channels. For example by taking daily
screenshots of their online channels.


6. Website archiving
CNN.com
18 July 2014
5 december 2013
14 July 2014 30 December 2013
20 April 2013 10 October 2012

7. Website archiving
Wall Street Journal
21 August 2014
18 August 2014
20 August 2014 19 August 2014
17 August 2014 16 August 2014
Notice the different website headers on weekends

8. Website archiving
Apple.com
9 September 2014
2 March 2012
17 May 2013 6 November 2012
27 October 2011 5 October 2011

9. Competition tracking

10. Competition tracking
Know it before they
do themselves
Online shops battle for new customers every
day. Trying to outperform competitors by
offering promotions and optimizing their
websites.
To stay ahead you must know exactly what
your competitors do. But it’s time consuming to
follow everything.
Daily screenshots of key webpages and social
media channels make it easy to track what your
competitors do.


11. Competition tracking
Track competitors websites

12. 
Content verification

13. Content verification
Content verification
Online publishers monitize websites and social
media channels by displaying ads and sponsored
content.
Sponsors expect proper publication of their
ads and sponsored content. But proving that
something was published on a specific date is
challenging.
Daily screenshots of key webpages make it easy
to verify proper publication.


14. Content verification
Verify sponsored content

15. Content verification
Verify coupons
Track publication
of paid listings and
sponsored content

16. 
Trend tracking

17. Trend tracking
Trends tell
the real story
The web changes every day. Sometimes very
fast, sometimes more slowly. Tracking these
changes over time delivers great insights.
Track your Alexa ranking, Tripadvisor ranking,
game leaderboards, website performance,
number of Facebook followers, etc. etc.
Daily screenshots track these changes
automatically.


18. Trend tracking
Track Alexa rankings of your website

19. Trend tracking
Track Alexa rankings of your website
1 January 2014 - eBay ranked #6 1 July 2014 - eBay slipping to #9. Instagram entering the Top 20

20. Trend tracking
Track Tripadvisor restaurant rankings

21. Trend tracking
Every week 150.000 new
Facebook followers for Nike
26 June 2014
11 July 2014
4 July 2014
18 July 2014

22. Trend tracking
Track website performance

23. 
Keyword Rank Tracking

24. Keyword tracking
Traditional keyword rank trackers
report rankings...
...that’s not good enough anymore.

25. Keyword tracking
“It’s not about
how high you
rank...
...but how
well you rank!” 

26. Keyword tracking
Not all keyword
rankings are equal
Search engine results are not a simple listing
anymore. Search engines display all kinds
of information like paid ads, maps, listings,
products, show times, stock quotes, etc.
This influences visibility and click-through-rates
of website listings. Only looking at rankings
won’t tell you the whole story.
Daily screenshots track your keywords visually
and help stay on top of your search engine
marketing.


27. Keyword tracking
Track search keyword rankings
Is this website realy ranked #3?
Is this position
worth it’s price?

28. Keyword tracking
Stay on the map
Local businesses depend more and more on
search engines. A visit to a store often starts
with a Google search.
Search engines display local searches with
special listings and maps. For local businesses
it’s vital to display well. Keyword rank trackers
don’t tell you how well you show up in local
search results.
With automatic screenshots you track how well
your local business is listed and make sure your
position is maintained.


29. Keyword tracking
Track local searches and maps
Searching for “fitness clubs san francisco”

30. Keyword tracking
Your storefront
is in Google
The way your products are displayed in search
engines is crucial for business. Search engines
now display products, prices, and retailers right
in the search results.
How visible are your products? How are they
positioned alongside competitors? And are your
listings getting better, or is the competition
outperforming you?
Daily screenshots show exactly how your
products show up in search results and how they
improve over time.


31. Keyword tracking
Track product groups and shop listings

32. Keyword tracking
Track products and shop listings

33. 
Website compliance

34. Website compliance
Can you prove you
did the right thing?
Websites and social media channels are
considered official publications that
organisations can be held accountable for.
It’s important to be able to show what was
published on your websites and social media
channels to comply with regulations.
Daily screenshots of key webpages assist in
complying with regulations and protecting your
company legally.


35. Website compliance
Track social media channels

36. Website compliance
Track conditions

37. How to automate
website screenshots?


38.  
 
Taking daily
screenshots is
time consuming
Making it a costly and boring task
Taking the same
screenshot
consistently is
difficult
Due to browser settings and
operating systems, time of day
and screen sizes.
Taking full page
screenshots of
webpages is
tough
Which leads to incomplete
screenshots.
Creating,
managing
and sharing
a screenshot
archive is
laborious
Taking daily screenshots
is challenging

39. An automatic
screenshot
service makes
it effortless
to take daily
screenshots
consistently

40.  
Take daily
screenshots
automatically
Take full page
screenshots
An
automatic
screenshot
service
should...
 
Provide real
size images
and smaller
thumbnails
Take screenshots
at a sceduled
time
 
Include
webelements like
Flash and HTML5
video
Provide tools
to download
and share
screenshots

41. Stillio is a simple
and affordable
automatic
screenshot
service

42. 


Pixel perfect
automatic
screenshots
Intuitive tools
to manage
and share
screenshots
Reliable cloud
storage
Stillio Automatic Screenshots
Visit Stillio website 

43. www.stillio.com | info@stillio.com | twitter @stillio