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South African Elections 2014 - Online Sentiment
1. What if the online conversation
was the vote? #Elections2014
426 510
124 198
3.4
ONLINE AUTHORS
ONLINE MENTIONS
MENTIONS/AUTHOR
Negative mentionsPositive mentions
Negative mentions
Positive mentions ANC
DA
EFF
AGANG
There have been 1 692 online mentions from
these top 4 political party Twitter handles:
*This data has been rated and verified by the BrandsEye Crowd, a large community of real people
who bring local context and judgement to evaluating and contextualising online mentions.
BROUGHT TO YOU BY
DESIGNED BY STINSON DESIGN
STINSONDESIGN.COM
Total number of online mentions
Consumer Intent to Vote
Political Party Share of Voice
March 1
24k
20k
16k
12k
8k
4k
May 6
29.1%
27.5%
26.4%
16.8%
DA
64 496 MENTIONS
15.3%
ANC
48.7%
205 530 MENTIONS
AGANG
10 119 MENTIONS
2.4%
EFF
75 475 MENTIONS
17.9%
GAUTENG
KZN
Sentiment breakdown of conversation by region
WESTERN CAPE
@MyANC_
@DA_News
@AgangSA
@EconFreedomZA
Percentage of online mentions about a political party
Participation by official political party twitter handles
Based on a subset of the online
election conversation data, these
percentages represent the intent
to vote consumers expressed
about each of the 4 most-
mentioned political parties.*
40%ANC
34%DA
24%
EFF
2% AGANG