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 Applying Action Triggers into Game Mechanics




WARNING: This presentation is fast and fluff-free.
Failure to pay attention may lead to knowledge loss!
The Funny Slide
Action Trigger Formula

  To trigger an action, the emotional motivation
  to act must be greater than the logical effort to
  make a decision to the power of two.

  Action = |Emotional Motivation > Logical Effort2|

   In Other Words
   Any time a player has to think, you need an
   exponential amount of emotion motivation to
   trigger an action.
Decreasing Logical Effort

 Benefit - What it’s in for me?
 Value Proposition          Proof of Value
 Objection Handling         Pricing Tiers

 Process - How long is this going to take?
 Time Requirements        Speed of Delivery
 Ease of Process          Payment Methods

 Anxiety - Is this the right decision?
 Privacy Policy              Loss from Inaction
 Brand Promise               Satisfaction Guarantee
 Logical Clarity             Credibility
Increasing Emotional Motivation

 Ego - Internal Emotional Stimuli
 Power                    Ownership
 Achievement              Suprise
 Pride                    Interest

 Social Status - External Emotional Stimuli
 Involvement               Synergy
 Belonging                 Gratitude

 Closure - Unresolved Emotional Stimuli
 Storylines             Collections
 Reciprocity            Hooks
 Curiosity
Action Triggers in Game Mechanics

   Closure - Long Term Objective                                          Game
                                                                                      Social
                                                             Ego          State
                                                                                      Status
                                                                           Info


                                                                         Benefit
                                   Closure - Short Term

                                                          Individual                    Social
                                                                        Resource
                                                          Feedback                    Feedback
                                                                        Anxiety


                                                           Individual                  Social
                                                                         Player
                                                             Game                      Game
                                                                         Action
                                                          Progression                 Reaction



                                                           Individual     Game          Social
                                                          Game State    Simulation   Game State
                                                            Change                     Change
Case Study 1 - Farmville Fertilization Mechanics




     Social Status - Gratitude
     Ego - Surprise
     New Closure - Reciprocity
     Trigger occurs when player opens game
Case Study 2 - Mafia Wars War Mechanics




    Social Status - Gratitude, Belonging, Synergy
    Ego - Power, Pride
    New Closure - Collecting
    Measures strength of player’s social group
Case Study 3 - Cafe World Cookbook




     Benefit - Clear (52 Earned / 15 Cost)
     Resource - Clear Time + Cost
     Anxiety - Loss of Inaction, Logical Clarity
Thank You - More Questions?




          storywithoutend@gmail.com




 David Chu is a freelance Online Marketer with an
 interest in how marketing principles can be applied
 to game mechanics.

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Applying Action Triggers to Game Mechanics

  • 1. This Presentation Will Self-Destruct in 10-9-8... Applying Action Triggers into Game Mechanics WARNING: This presentation is fast and fluff-free. Failure to pay attention may lead to knowledge loss!
  • 3. Action Trigger Formula To trigger an action, the emotional motivation to act must be greater than the logical effort to make a decision to the power of two. Action = |Emotional Motivation > Logical Effort2| In Other Words Any time a player has to think, you need an exponential amount of emotion motivation to trigger an action.
  • 4. Decreasing Logical Effort Benefit - What it’s in for me? Value Proposition Proof of Value Objection Handling Pricing Tiers Process - How long is this going to take? Time Requirements Speed of Delivery Ease of Process Payment Methods Anxiety - Is this the right decision? Privacy Policy Loss from Inaction Brand Promise Satisfaction Guarantee Logical Clarity Credibility
  • 5. Increasing Emotional Motivation Ego - Internal Emotional Stimuli Power Ownership Achievement Suprise Pride Interest Social Status - External Emotional Stimuli Involvement Synergy Belonging Gratitude Closure - Unresolved Emotional Stimuli Storylines Collections Reciprocity Hooks Curiosity
  • 6. Action Triggers in Game Mechanics Closure - Long Term Objective Game Social Ego State Status Info Benefit Closure - Short Term Individual Social Resource Feedback Feedback Anxiety Individual Social Player Game Game Action Progression Reaction Individual Game Social Game State Simulation Game State Change Change
  • 7. Case Study 1 - Farmville Fertilization Mechanics Social Status - Gratitude Ego - Surprise New Closure - Reciprocity Trigger occurs when player opens game
  • 8. Case Study 2 - Mafia Wars War Mechanics Social Status - Gratitude, Belonging, Synergy Ego - Power, Pride New Closure - Collecting Measures strength of player’s social group
  • 9. Case Study 3 - Cafe World Cookbook Benefit - Clear (52 Earned / 15 Cost) Resource - Clear Time + Cost Anxiety - Loss of Inaction, Logical Clarity
  • 10. Thank You - More Questions? storywithoutend@gmail.com David Chu is a freelance Online Marketer with an interest in how marketing principles can be applied to game mechanics.