A presentation on the work of two graphic designers: April Greiman and Edward Fella.

3. Ed Fella (born 1938) is an artist, educator and graphic designer whose work has had an important influence on contemporary typography. He practiced professionally as a commercial artist in Detroit for 30 years before receiving an MFA in Design from the Cranbrook Academy of Art in 1987. He has since devoted his time to teaching at the California Institute of the Arts and his own unique self-published work which has appeared in many design publications and anthologies. In 1997 he received the Chrysler Award and in 1999 an Honorary Doctorate from CCS in Detroit. His work is in the National Design Museum and MoMA in New York.

29. April Greiman (born 1948) is a contemporary designer . She is recognized as one of the first designers to embrace computer technology as a design tool starting in 1984 and, to a lesser extent, for introducing the New Wave aesthetic to the United States . Presently, she heads Los Angeles-based design consultancy Made in Space. Her work evolved from her graduate education at Kunstgewerbeschule in Basel, Switzerland . As a student of Armin Hofmann and Wolfgang Weingart in the early 1970s, Greiman was not only influenced by the International Style , but also by Weingart’s introduction to the style later to become known as New Wave, an aesthetic less reliant on the Modernist heritage. Greiman is credited with establishing the New Wave design style to the US during the late 70s and early 80s. Prior to the mid-80s, designers shunned computers, viewing them as challenges to the crispness of the International Style. However, Greiman did not feel that this should be a limitation; rather, she exploited pixelation and other "errors" in digitization as part of digital art.