StrongMail presents the latest email marketing trends, tools and techniques to boost subscriber engagement and drive revenue. Learn how to create customer centric email marketing programs through persona development, best in class acquisition and segmentation. Build relationships with educational and life-cycle appropriate triggered communications and learn tactics for driving customer engagement, sales and brand loyalty

1. PROPRIETARY AND CONFIDENTIAL
Redefining Best-in-Class Email Marketing
Kara Trivunovic, Sr. Director Strategic Services
#emailbestinclass

2. Who is StrongMail?
• Leading provider of online marketing solutions
for email and social media.
• We enable our clients to boost the effectiveness
of their marketing campaigns, while saving a
significant amount of money.
• Our products and services provide an end-to-end
solution for some of the world’s biggest brands.
Over 500 Customers

3. Proprietary and Confidential |
Agenda
• 2010 Email Challenges
• 4 Steps to Best in Class
• Customer Centricity
• Education
• Planning
• Acquisition
• Getting a Jumpstart on 2011
#emailbestinclass

4. 4
Audience Poll
What has been the biggest single challenge for your email
program in 2010?
A.Data Access or Collection
B.Reporting and Analytics
C.Creative and Aesthetics
D.Testing Methodologies and Implementation
E.Deliverability Concerns and Changes
Proprietary and Confidential | 4
#emailbestinclass

5. Proprietary and Confidential |
/best in class/ Highest current performance level in an industry, used
as a standard or benchmark to be equaled or exceeded. Also called best of
breed. See also best practice.
#emailbestinclass

6. Proprietary and Confidential | 6
The holidays often require additional email programs, increased
messaging frequency and more.
StrongMail provides trained email specialists to bridge the gap between
workload and resources. From creative to QA and production assistance,
StrongMail can be a cost-effective and reliable way to lighten the load for
your teams.
Create Customer-Centric Email Programs
• Knowing your customer
#emailbestinclass

7. Proprietary and Confidential | 7
The holidays often require additional email programs, increased
messaging frequency and more.
StrongMail provides trained email specialists to bridge the gap between
workload and resources. From creative to QA and production assistance,
StrongMail can be a cost-effective and reliable way to lighten the load for
your teams.
Create Customer-Centric Email Programs
• Knowing your customer
• Caring about your customer
#emailbestinclass

8. Proprietary and Confidential | 8
The holidays often require additional email programs, increased
messaging frequency and more.
StrongMail provides trained email specialists to bridge the gap between
workload and resources. From creative to QA and production assistance,
StrongMail can be a cost-effective and reliable way to lighten the load for
your teams.
Create Customer-Centric Email Programs
• Knowing your customer
• Caring about your customer
• Listening to your customer
Really….embracing your customer!
#emailbestinclass

9. 9
Audience Poll
Do you use “do not reply” language in your reply-to address or in the
body of your email somewhere?
--- YES
--- NO
Proprietary and Confidential | 9
#emailbestinclass

10. #1: Getting Customer-Centric
#emailbestinclass

11. #1: Getting Customer-Centric
Knowing Your Customers
Having a clear understanding of timing
of purchase and % drops that motivate
purchase make this a compelling and
relevant communication.
Knowing Your Customers
Having a clear understanding of timing
of purchase and % drops that motivate
purchase make this a compelling and
relevant communication.

12. Knowing Your Customers
Having a clear understanding of timing
of purchase and % drops that motivate
purchase make this a compelling and
relevant communication.
Knowing Your Customers
Having a clear understanding of timing
of purchase and % drops that motivate
purchase make this a compelling and
relevant communication.
#1: Getting Customer-Centric

13. Caring For Your Customers
Leveraging messaging of this nature
can help to reduce messaging noise
and clutter for the customer.
Caring For Your Customers
Leveraging messaging of this nature
can help to reduce messaging noise
and clutter for the customer.
#1: Getting Customer-Centric
#emailbestinclass

14. Listening to Your Customers
Current behavior isn’t always
indicative of your next action – really
listening to the customer and giving
them what they want/need can go a
long way in programmatic success.
Listening to Your Customers
Current behavior isn’t always
indicative of your next action – really
listening to the customer and giving
them what they want/need can go a
long way in programmatic success.
#1: Getting Customer-Centric
#emailbestinclass

15. Listening to Your Customers
Current behavior isn’t always
indicative of your next action – really
listening to the customer and giving
them what they want/need can go a
long way in programmatic success.
Listening to Your Customers
Current behavior isn’t always
indicative of your next action – really
listening to the customer and giving
them what they want/need can go a
long way in programmatic success.
#1: Getting Customer-Centric

16. #2: Educating and Engaging Your Subscribers
#emailbestinclass

17. #2: Educating and Engaging Your Subscribers
Email #1: Validation
•Validate email
•Confirm Newsletter Sub
•Direction on Account Mgmt
•Profile Set up
•Loyalty Program – Tokens
Email #1: Validation
•Validate email
•Confirm Newsletter Sub
•Direction on Account Mgmt
•Profile Set up
•Loyalty Program – Tokens

18. #2: Educating and Engaging Your Subscribers
Email #2: Welcome 1
•1 Week Post Joining
•Touts Features
•Game Suggestions
•Loyalty
Email #2: Welcome 1
•1 Week Post Joining
•Touts Features
•Game Suggestions
•Loyalty

19. #2: Educating and Engaging Your Subscribers
Email #3: Welcome 2
•2 Weeks Post Joining
•Solicits User-Generated Content
•Game Suggestions
•Loyalty
Email #3: Welcome 2
•2 Weeks Post Joining
•Solicits User-Generated Content
•Game Suggestions
•Loyalty
#emailbestinclass

20. #2: Educating and Engaging Your Subscribers
#emailbestinclass

21. #2: Educating and Engaging Your Subscribers
Engaging with Content
•Email Mini Series
•Movement and Motion
•Ongoing, Anticipated Interaction
•Timely Behavior
Engaging with Content
•Email Mini Series
•Movement and Motion
•Ongoing, Anticipated Interaction
•Timely Behavior

22. #3: Planning for Success
#emailbestinclass

23. #3: Planning for Success
#emailbestinclass

24. #3: Planning for Success
#emailbestinclass

25. #3: Planning for Success
Savings Checking +
#emailbestinclass

26. #3: Planning for Success
3-Feb
2-Mar
#emailbestinclass

27. #4: Driving Acquisition through Evangelism
#emailbestinclass

28. • Drilled down into database
to determine engagement
• Tested motivators to drive
evangelism
• Each Influencer drove 2.6
new subscribers
#4: Driving Acquisition through Evangelism
#emailbestinclass

29. #4: Driving Acquisition through Evangelism
#emailbestinclass

30. Proprietary and Confidential | 30
#4: Driving Acquisition through Evangelism
#emailbestinclass

31. Getting a JumpStart on 2011
• Get your holiday coverage in order
• Analyze your 2010 programs
• Knowing your competition
• Dressing up your email
• Decoding relevance
#emailbestinclass

32. Getting a JumpStart on 2011
• Get your holiday coverage in order
• Analyze your 2010 programs
• Knowing your competition
• Dressing up your email
• Decoding relevance
…and if you’re a StrongMail
customer, our Strategic
Services team can help.
Just call your Account
Manager for details!
#emailbestinclass

33. Questions?
• Visit www.strongmail.com
• Whitepapers
• Case studies
• Webinars
• Blogs
Kara Trivunovic
Sr. Director of Strategic Services
StrongMail
+1 219-365-6445
ktrivunovic@strongmail.com
@ktrivunovic