Monetising Mobile - 10 Outstanding Apps
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Presentation from Mobile Entertainment's Monetising Mobile conference in London on 26 May 2010, outlining 10 apps that are making money.
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Monetising Mobile - 10 Outstanding Apps
- 1. 10 Outstanding Money-Making Apps Stuart Dredge
Editor's Notes
- Free app released in July 2009 that let people create their own pizzas and place orders In three months, it was downloaded nearly 1m times in the US, and generated $1m in actual sales “ We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app” Now updated regularly with deals
- - Paper Toss was a free game released by Backflip Studios in June 2009 – a six-person developer By November, it had been downloaded more than 10 million times They put ads in it and started generating $125,000 of ad revenues a month – see screenshot The app also spawned premium versions – Paper Toss World Tour – which Backflip could cross-promote
- Wall Street Journal was one of the first newspapers to launch an iPad app in April Signed up 64,000 active users in its first month, despite criticism of its $17.99 monthly subscription charge Warning – that doesn’t equal $1.2m of monthly revenues, as many were subscribers already – and unclear whether the rest are paying Murdoch: “Unlike the Kindle, we keep 100 percent of the revenue from the iPad”
- “ Our future is going to be more mobile-centric than I had even thought – and sooner...” – Tim Westergren
- Took one and a half months to go from 3m to 4m
- Some players have spent more than $100 on in-game tracks