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Casual Games on the iPhone Lessons for Success Stuart Dredge
Who Am I? ,[object Object],[object Object],[object Object],[object Object]
What am I talking about? ,[object Object],[object Object],[object Object]
IPHONE MARKET STATS
Topline Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Analyst Numbers ,[object Object],[object Object],[object Object]
User behaviour (1) ,[object Object],[object Object],[object Object],[object Object]
User behaviour (2) Source: Flurry (Sep 09)
User behaviour (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
iPhone OS takeup ,[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Mobclix (Oct 09)
Paid v Top Grossing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUCCESS STORIES
iShoot ,[object Object],[object Object],[object Object]
Sally’s Spa ,[object Object],[object Object],[object Object]
Peggle ,[object Object],[object Object],[object Object]
Pocket God ,[object Object],[object Object],[object Object]
Flight Control ,[object Object],[object Object],[object Object]
Doodle Jump ,[object Object],[object Object],[object Object]
Canabalt ,[object Object],[object Object],[object Object]
QuizQuizQuiz ,[object Object],[object Object],[object Object]
Stick-Fu ,[object Object],[object Object],[object Object]
Backbreaker Football ,[object Object],[object Object],[object Object]
3D Rollercoaster Rush ,[object Object],[object Object],[object Object]
HomeRun Battle 3D ,[object Object],[object Object],[object Object]
Enviro-Bear 2010 “ Who is driving that car? Oh my God, a Bear is Driving! How can that Be?!”
IPHONE GAMING TRENDS
The little details... ,[object Object],[object Object],[object Object],[object Object]
Getting in with Apple ,[object Object],[object Object],[object Object]
Importance of social media ,[object Object],[object Object],[object Object]
Social games so-so ,[object Object],[object Object],[object Object]
Recommendation networks ,[object Object],[object Object],[object Object]
Move to freemium model ,[object Object],[object Object],[object Object]
‘ iPhone Moms’ ,[object Object],[object Object],[object Object]
March of the clones ,[object Object],[object Object],[object Object]
Piracy ,[object Object],[object Object],[object Object],[object Object]
Social location networking game... things ,[object Object],[object Object],[object Object]
There are  other  App Stores... ,[object Object],[object Object],[object Object]
Cheers! ,[object Object],[object Object]

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Stuart Dredge - iPhone Casual Games: Lessons for Success

Editor's Notes

  1. “ The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years” - DFC
  2. “ The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years” - DFC
  3. “ The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years” - DFC
  4. “ The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years” - DFC
  5. “ The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years” - DFC
  6. “ The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years” - DFC