Facebook recently launched the Open Graph API, a bundle of plugins that defines social relationships between objects (movies, music and activities) and the Facebook user profile. Finally, the semantic web becomes mainstream. How open is the Open Graph API? What are the alternatives? What are the implications for privacy and what new, innovative services enabled by semantic metadata web linking will become possible.

1. Social metadata on the web
the semantic web becomes mainstream
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3. the problem
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6. thx to Michel Vuylsteke
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http://twitter.com
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http://failblog.org
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33. our ability to
create information
far exceeds our ability
to manage it
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34. google does not scale
to sextillion pages
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35. a sextillion has 21 zeros
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36. coping strategy 1
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37. filtering the filters of the filters
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http://www.hunch.com
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46. coping strategy 2
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47. adding semantics
=
adding meaning
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48. the RDF way
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49. RDF is a triple model i.e. every piece of
knowledge is broken down into
( subject , predicate , object )
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50. de portables has for listener Hendrik
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51. de portables has for listener Hendrik
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52. (de portables, listener, Hendrik)
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53. in RDF the atoms of
knowledge are triples of the
form
(subject,predicate,object)
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54. it’s about relationships
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55. relationships create context
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reads is is about
s to ab
sten ou
t
li
writes
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61. the microformats way
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68. 1.3 billion hCards on the web
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71. do we make sense of
the world?
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72. does the world make
sense for us?
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73. the semantic web is a
platform
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74. we can’t imagine what
people will do with it
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75. http://factoryjoe.com/blog/
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76. http://factoryjoe.com/blog/
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77. http://factoryjoe.com/blog/
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79. http://www.facebook.com
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81. 500.000.000 users
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84. 1. facebook connect
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85. OAuth 2.0
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87. but...
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88. who “owns” the comments
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89. 2. the “open” graph
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99. it connects people
with things
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100. http://developers.facebook.com/showcase/
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101. simple as in easy
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102. it’s based on RDFa
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103. 500.000.000 users
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105. http://likebutton.me/
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106. while the graph based on open standards
the social gestures are not
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107. every belongs to
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109. every belongs to
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When all likes lead to Facebook, and liking requires a Facebook account, and Facebook gets to hoard all of the
metadata and likes around the interactions between people and content, it depletes the ecosystem of potential
and chaos — those attributes which make the technology industry so interesting and competitive. It’s one thing
for semantic and identity layers to emerge on the web, but it’s something else entirely for the all of the
interactions on those layers to be piped through a single provider (and not just because that provider becomes a
single point of failure).

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111. a massive personalized recommendation system
with a lot of target ads
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112. “Authenticated Pagerank”
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This sounds a lot to me like “Authenticated PageRank” — where everyone that wants to be listed in the index
would have to get a Google account first. Sounds kind of smart, right? Except — shucks — there’s just one
problem with this model: it’s evil!

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The Huffington Post actually compared Facebook’s privacy issues to the BP oil spill. Shameful.

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120. no recommendation system is possible
without giving up privacy
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123. thanks!
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124. @studiomuscle
hendrik.dacquin@vrt.be
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