1. AUDIO WIRE INC.
Presentation of the new webdesign
13 january 2011
Lukas Stukenborg
Koen Groenendijk
Representatives of Online Experience

2. Contents
 Current situation
 Problem analysis
 New webdesign
 Prediction of future sales data
Q&A

3. SWOT Analysis of Audiowire Inc.

4. Analysis of sales data
Sales conversion rates for Audio Wire Incorporated
Users browsing only
23% 17%
11% Online sales for returning
customers
49% Onlines sales for one-off
customers
Users abandonment
during registration or
purchase process

5. Problem analysis
Logo Images
Lack of
attractiveness
Slogan Design
Navigation Product information
Usability
problems
Delivery and
Checkout payment

6. Current website

11. Prediction for future sales data
Online sales for one-off customers
Current
situation
Online sales for returning
customers
Prediction
Users browsing only
User abandonment
0 10 20 30 40 50 60

12. Thank you for listening!