2. Audience Research
We established our target audience by creating a questionnaire
and from this audience research we were able to deduce what
the public expected/wanted to see in a thriller film. Whilst
thinking of ways to attract the audience I related back to the
questionnaire results.
TV adverts appeared to be the most
popular way of gaining the attention
of consumers, though that was not
with our power. However the second
most popular form of advertising
was. We could use the internet and
posters to publicise “Recrudescence”
3. I set up a Facebook page for
“Recrudescence” to attract
our audience. Most teenagers
of this day and age have
Facebook, so we felt this
would be a great way to grab
the attention of our target
market. By means of
Facebook we could encourage
the public to ‘like’ the
“Recrudescence” FB page to
promote and publicize our
film.
4. Once the product was complete I
Film Poster
thought about how we would attract
our target audience. Referring back
to the questionnaire, a considerable
amount of people said billboards
attract them to upcoming films, so I
thought to construct our own
“Recrudescence” film poster.
Showing when the film will be
released, the main characters, a
brief review and star rating from the
‘Daily Mail’: “Hybryne at her best”
and to entice the consumers,
positive descriptions of the film:
“Terrifying, Extremely Clever
Thriller”
