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Stacy Wood

Social media presentation from annual meeting

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How Your Patients Can Find YOU!
 
 
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59 Percent of adults who look for health information online 6 Where skin problems rank in medical issues people search for online 44 Percent who use Internet to find information about doctors or other health professionals Pew Internet & American Life Project
Who is searching for health info online? Vital Statistics Gender: Female Race: Caucasian Age : 18-29 and 30-49 Education: Some college-grad Income : $50,000-75,000+ ComScore
Where are they & what are they doing?
What are the benefits? Credibility Awareness Attract new patients Retention Grow your practice!
[object Object]
Before you do anything…
Have a session in the office to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attracting Fans
"A Facebook fan has no value. Getting a Facebook fan to do something does."
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What & When to Post
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
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Protect your brand and your practice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor your brand online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stacy Wood [email_address] 614.540.5520

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Adampresentation

  • 1. How Your Patients Can Find YOU!
  • 2.  
  • 3.  
  • 4.
  • 5.  
  • 6. 59 Percent of adults who look for health information online 6 Where skin problems rank in medical issues people search for online 44 Percent who use Internet to find information about doctors or other health professionals Pew Internet & American Life Project
  • 7. Who is searching for health info online? Vital Statistics Gender: Female Race: Caucasian Age : 18-29 and 30-49 Education: Some college-grad Income : $50,000-75,000+ ComScore
  • 8. Where are they & what are they doing?
  • 9. What are the benefits? Credibility Awareness Attract new patients Retention Grow your practice!
  • 10.
  • 11. Before you do anything…
  • 12.
  • 13.
  • 14.  
  • 15.  
  • 16.
  • 17. "A Facebook fan has no value. Getting a Facebook fan to do something does."
  • 18.
  • 19.
  • 20.  
  • 21.  
  • 22.
  • 23.  
  • 24.
  • 25.