The presentation outlines the top marketing trends that marketers should not ignore before 2016 sets in. This also highlights the current changing digital marketing scenario along with technological transformation of the digital media. These insights will help marketers plan their approach and budget their 2016 marketing campaign by tweaking their marketing practices as per the changing digital marketing trends.

1. Top Trends of 2016 that will Transform Marketing for Product Launch!
2016 - The Age
of Tech-marketing

2. Technology fluctuations will change the 2015 customer because…
How 2016 will Transform Marketing for Product Launch
The current customer landscape
2 billion consumers are
expected to own
smartphones by 2016
Wearable technology will
reach user-adoption rate
of 28% by 2016
360 degree videos for story
telling will target better
engagement
71% of social media users
will have Snapchat
accounts from where they
would like to purchase

3. Companies will be facing identity crisis making it more worse…
How 2016 will Transform Marketing for Product Launch
The current customer landscape

4. With changing expectations & behavior, there will be no guarantee in marketing, neither in
product value for customers…
How 2016 will Transform Marketing for Product Launch!

5. Marketing for Product Launch – How Marketers should react to it?
Marketers who stays up to the market
trends will drive the new customer
experience in 2016!

6. Marketing for Product Launch – How Consumers should react to it?
With the advent of 24/7 digitally hyper-connected technologies, today’s customer will transform
into socially-enabled customer…
Check out what the new breed of customers will prefer:

7. Marketing for Product Launch – How Consumers should react to it?

8. Marketing for Product Launch – How Consumers should react to it?

9. Marketing for Product Launch – Industry Trends in 2016
The chasm between marketing technology and marketing industry will widen…

10. Marketing for Product Launch – What does that Mean for Marketers?
THE MARKETER’S NEW CHALLENGE!
Tech marketing Fatigue!
Decision-making Fatigue!

11. Marketing for Product Launch – What does that Mean for Marketers?
Early Majority
Innovators
RateofAdoption
Laggards
Late Majority
Early Adopters
Time
A cluster of new technologies will transform digital marketing over time!
Adoption of new technologies by communities
Where is your segment on this curve ???
The competition landscape

12. Marketing for Product Launch – What does that Mean for Marketers?
Unless, you upgrade your marketing program to these top marketing trends…
Marketers!
Its NOT online or offline marketing only
Its online marketing with media content on demand!
Or just SLEEP doing nothing!…

13. Marketing for Product Launch – Top Trends to watch in 2016
#1 Trend The debut of Virtual Reality technology in Facebook video ads -
The Oculus Rift, a new system for gaming, social media and
other applications. This will enable virtual reality marketing
through a new communication platform in travel , retail and
telling brand stories

14. Marketing for Product Launch – Top Trends to watch in 2016
#2 Trend

15. Marketing for Product Launch – Top Trends to watch in 2016
#3 Trend
“Buy” buttons will take over in Facebook, Pinterest and
Instagram opening up new advertising avenues

16. Marketing for Product Launch – Top Trends to watch in 2016
#4 Trend
“In-app functionality “ in Facebook and Twitter will open up
new opportunities to engage audiences
Instant articles Auto-play

17. Marketing for Product Launch – Top Trends to watch in 2016
#5 Trend
Wearable technology will necessitate killer business apps to
advertise their services in the most convenient way

18. Marketing for Product Launch – Top Questions to Find Answers
1. Which digital marketing programs that has worked well this year, will
work well next year?
2. What are the new expectations to see and how to measure ROI
against them?
3. What are the new marketing objectives and goal set for the coming
year?
4. Which programs and practices are to be optimized to hit the
marketing goals?
5. Which resources are to be determined to accomplish marketing
tasks?
To simplify the planning process, here are the top questions marketers should ask to
challenge the old ways of thinking…

19. So, now you know, what it takes to streamline your
marketing programs for product launch…
Well, with just 3 months left to go, we are just a few days away from entering Q4 ! Major
brands already are up for big plans to stay ahead of the curve!
To make sure you are not late to enter
the marketing game,
Plan your 2016 Marketing Program
Now!
Source courtesy: emarketer.com, clickz.com, forbes.com