The presentation outlines the nuances and strategies that B2B marketers should consider while promoting videos in social media and networking. In today’s trend of less content and more engagement, this video marketing presentation how videos should scale down to fit the attention span of targeted audiences. It highlights 5 major video types that can boost interactive communication between brands and audiences.

1. Top 5 Video Types to Incorporate in B2B Video Marketing!

2. Why Video Marketing?
Social media is increasingly turning towards viral video marketing…
Marketing is More
than just Facebook &
Twitter with content
scaling down

3. Video Marketing in 2015!
Video content is scaling down today to fit into shorter attention spans
to create viral video sensation!
Engaging
Compelling
Hyper-
connecting
Short &
business
casual
Add fun to it
Make it to the
point

4. The Truth about Video Marketing
Today, less is more…

5. Video Marketing – Why Less is More?
Because…
You have mere seconds to capture audiences’ attention…
• Business video audiences
drop out dramatically after
90 seconds!
• The sweet spot where
prospects are engaged is
between 60 to 90 seconds!
The sweet spot

6. Video Marketing – Why Less is More?
Every second counts…
• You have less than 30 seconds
to engage audiences
• The first 10 second is crucial
to hook viewers
• Corporate video in engaged
phase should be 30 seconds
or less
• Business professionals have
little time to watch B2B
marketing videos
• A maximum of 90 seconds is
involved in the convert or
nurture phases

7. Video Marketing Proven Facts!
20% of viewers
will stop watching within
first 10 seconds if they
don’t find it engaging
50% of viewers
watch business-related
videos regularly
65% of viewers
visit marketer’s website
after watching a video
90% online
shoppers find video
helpful in buying decisions
10x likelihood of
audience to engage, share,
like and comment on
video content

8. 5 Video Types in Video Marketing
Corporate Video
Product Video
Event Video
Customer
Testimonials
Thought
Leadership

9. Corporate Video Marketing – Benefits & Usage
Show off company culture & beliefs
Highlight company’s strength in a visual appealing way
Showcase company’s value proposition in short, sweet
and catchy way
Present company updates to show progress
Present a compelling company story
Benefits
Application
Email campaigns TV commercials Social Media Corporate website

10. Product Video Marketing – Benefits & Usage
Introduce new product or service
Demonstrate how to use the product
Make the product searchable
Show your competitive advantage
Impact additional buyers
Benefits
Application
Email campaigns Event demos Social Pages Product &
Landing Pages
Web ads

11. Event Video Marketing – Benefits & Usage
Increase event registration sales
Prepare attendees for what’s new
Increase audiences with live stream
Raise global awareness through marketing
Increase employee flexibility
Benefits
Application
Email campaigns Break-out sessions Demo stations Event websites Web ads

12. Customer Testimonial Marketing – Benefits & Usage
Share positive customer experiences
Boost trust & credibility
Provide exposure to current customers
Prove value to future customers
Use as marketing or sales resource
Benefits
Application
Email Newsletters Sales & Marketing
emails
Social media
profiles
Customer page
on websites

13. Thought Leadership Marketing – Benefits & Usage
Improve brand awareness
Boost web traffic by increasing social engagement
Educate industry-specific audiences
Prove industry expertise
Augment lead generation
Benefits
Application
Social profiles
Video engines
Social
bookmarking Company blog Industry news outlets

14. Don’t simply throw content randomly & make a mess in
the big traffic channels….
Now you understood how watchable video styles can make a
difference in different media channels!
Instead…
Make your videos watchable to make your audience
stick around
Who knows, you might be the next brand icon by
dint of your video marketing tactics!!!