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Patterns of market segmentation

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S
subhasish das

patterns of market segmentation

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Patterns ooff mmaarrkkeett sseeggmmeennttaattiioonn • HHoommooggeenneeoouuss ppaatttteerrnn • DDiiffffuusseedd ppaatttteerrnn • CClluusstteerreedd ppaatttteerrnn
MMaarrkkeett sseeggmmeennttiinngg pprroocceedduurree • SSuurrvveeyy • AAnnaallyyssiiss • PPrrooffiilliinngg ppaassssiivvee hhoommeebbooddyy aaccttiivvee ssppoorrtt eenntthhuussiiaasstt iinnnneerr ddiirreecctteedd sseellff ssuuffffiicciieenntt ccuullttuurree ppaattrroonn aaccttiivvee hhoommeebbooddyy ssoocciiaallllyy aaccttiivvee
LLeevveellss ooff MMaarrkkeett sseeggmmeennttaattiioonn • SSeeggmmeenntt mmaarrkkeettiinngg • NNiicchhee mmaarrkkeettiinngg • LLooccaall mmaarrkkeettiinngg • IInnddiivviidduuaall mmaarrkkeettiinngg

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Patterns of market segmentation

  • 1. Patterns ooff mmaarrkkeett sseeggmmeennttaattiioonn • HHoommooggeenneeoouuss ppaatttteerrnn • DDiiffffuusseedd ppaatttteerrnn • CClluusstteerreedd ppaatttteerrnn
  • 2. MMaarrkkeett sseeggmmeennttiinngg pprroocceedduurree • SSuurrvveeyy • AAnnaallyyssiiss • PPrrooffiilliinngg ppaassssiivvee hhoommeebbooddyy aaccttiivvee ssppoorrtt eenntthhuussiiaasstt iinnnneerr ddiirreecctteedd sseellff ssuuffffiicciieenntt ccuullttuurree ppaattrroonn aaccttiivvee hhoommeebbooddyy ssoocciiaallllyy aaccttiivvee
  • 3. LLeevveellss ooff MMaarrkkeett sseeggmmeennttaattiioonn • SSeeggmmeenntt mmaarrkkeettiinngg • NNiicchhee mmaarrkkeettiinngg • LLooccaall mmaarrkkeettiinngg • IInnddiivviidduuaall mmaarrkkeettiinngg