The document discusses Cloupia's unified FlexPod management and automation solution. It provides an overview of Cloupia's product, benefits of its solution for managing FlexPod infrastructures, and highlights customer implementations. The presentation concludes with a demo of Cloupia's bare metal provisioning and cloud container provisioning capabilities.

1. Unified FlexPod Management and
Automation
Phani Penmethsa Sam Wong
Consulting Systems Engineer VP, Technical Operations
pvarma@cloupia.com swong@cloupia.com
Global HQ Office Europe Office India Office
Cloupia, Inc. Cloupia Ltd Cloupia Software Solutions Pvt Ltd
4655 Old Ironsides Drive Suite 537, Kemp House, Plot No: 212 B, Road No: 10 C
Santa Clara, CA 95054, USA 152 - 160 City Road, MLA & MP Colony, Jubilee Hills
Phone : +1 (408) 988 1111 London EC1V 2NX, UK Hyderabad, AP - INDIA
www.cloupia.com | flexpod@cloupia.com | Twitter @Cloupian
Cloupia, Cloupia Logo and CloudSense are registered trademarks of Cloupia, Inc.
One or more patents pending for the information shared in this presentation. Cloupia Confidential and Proprietary.
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 1

2. Agenda
About Cloupia
Business Challenges
Cloupia Solution
Customer Highlights
Live Demo
Next Steps and Questions
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 2

3. About Cloupia
Cloupia = Cloud + Utopia
We enable successful transformations to dynamic clouds &
data centers with end-to-end management & orchestration
Locations
– HQ: Santa Clara, CA
– R&D: Hyderabad and Chennai, India
– Sales Offices: London, Dallas, Tampa, Minneapolis
History : Founded in May 2009
– July 2010: Product Launch: Cloud and Virtual Infrastructure
– Dec 2010: Physical Infrastructure Support
– Sep 2011: FlexPod Management & Automation Validated Partner
– Oct 2011: CloudGenie for FlexPod™ on iPad/Android
– Jan 2012: XenDesktop VDI support
Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved 3

4. Business Challenges
Data Center Management and Operations
Multiple
Disconnected Processes Element
Managers /
– Infrastructure managed in silos Consoles
– Manual administration
Virtualization
– High touch operations Manager
Results in Higher TCO Plug-ins Virtualization
– Direct increase in OpEx and Compute
Compute
indirect increase in CapEx Manager
5%
Infrastructure Network
Investment Cloupia Network
Manager
23%
reduces
Application 42% these costs Storage
Investment Infrastructure
Maintenance
Storage
Manager
30%
Application
Maintenance
*Source: IDC
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 4

5. Cloupia Solution for FlexPod™
Validated End-to-end Management and Automation Solution
Self-Service
Delivery
Secure Cloud Container
Model-based
Management
vFiler
Virtualization
Storage Network Manager
Compute VM’s A B C
Plug-ins
Virtualization
Policy-Driven
Provisioning Compute
Single Pane of Manager
Cloupia Unified Infrastructure Controller Glass
Compute
End-to-End
Management Network A B C
and Manager
Network
Automation
Enables unified service delivery
– Adaptive, intelligent provisioning Tenant Tenant Tenant
Storage
Storage
Results in Manager
Manager
A B C
– Reduced total cost of ownership (OpEx and CapEx)
– Reduced time to market / time to value Storage
– Improved IT responsiveness
5

6. Cloupia Turnkey Solution
• Modular framework &
plug-in architecture
• Open Automation for easy
End IT IT third-party extensibility
Users Admins Operations
LDAP, CMDB, • Northbound APIs published
Roll-based Access
Metering DB for all CUIC features
Enterprise (REST, JSON, XML)
Self Service Admin
Dashboard Systems • Deployed as an on-premise
Catalog Console
Integration
Virtual Appliance(s)
Mobile Devices
• CloudGenieTM mobile app
Cloupia Unified Infrastructure Controller for self-service provisioning
Multi-tenant & integrated cloud platform
Cloupia
Cloupia
Cloupia
Unified Infrastructure Controller
Network
Network Integrated Multi-tenant Cloud Platform Amazon,
Network
Services Agent
Services Agent
Services Agent Rackspace, …
Savvis VPDC,
Blade Server Storage Network System
Managers APIs Manager vCenter Terremark, …
Center
Cisco UCS Cisco Nexus
VMware Hyper-V Other
KVM
Providers
Physical Infrastructure Virtual Infrastructure
Public Clouds
Cloupia Provides Unified, Centralized Management of Physical and
Virtualization Infrastructure in Private and Hybrid Clouds
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 6

7. Cloupia for FlexPod Functional Architecture
Core Functionality Extensibility and Integration
Model-based Out-of-the-box
box Self Service iPad & Android
Apps & Orchestrator Task Library Portal
Services
Analytics VDI Support Chargeback
Intelligent, Dynamic Capacity Management
Operations IT Service Management* Open Automation for Extensibility
Monitoring and Metering
Resource Virtual Compute Network Storage
Connectors
Mgmt Mgmt Mgmt Mgmt Mgmt
VMware Cisco UCS Cisco Nexus NetApp Proprietary API vCloud Express vCloud
Physical
Amazon, Savvis,
& Cloud Rackspace Terremark
Others
Platforms
FlexPod Physical Infrastructure** Public Cloud Providers
* Event, alarm, change management
** Other non-FlexPod platforms also supported Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 7

8. Customer Highlights
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 8

9. Enterprise
Service Providers Cloupia : Key Customer Wins
FlexPod Solution
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved

10. Cloupia Customer Benefits – Enterprise
Business Challenge
– Multiple tools, dispersed data leading to
longer provisioning and troubleshooting
– Reclaim inactive machines
– Provide cost visibility
Solution
– Pre-integrated and out-of-box solution “Unified, flexible and integrated
– Integrated monitoring and management of solution that minimizes the risk
physical and virtual infrastructure and allows us to cost-effectively
evolve to meet our evolving cloud
– VM sprawl controls & visibility needs” - Senior Manager
Benefits
– Low footprint and faster implementation
time
– Avoid unnecessary infrastructure purchase
– Behavioral modification and accountability
of resource usage with cost visibility
Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved 10

11. Cloupia Customer Benefits: $2.5B Service Provider
Business Challenge
– Create a MSP cloud platform for infrastructure as a
service
– Scalable to over 10,000 virtual machines on FlexPod
– Implement pay-per-use cloud billing model
– Single sign-on integration via VeriSign
Solution
– Complete IaaS platform – Self-service portal, service
catalog, orchestrator, chargeback, etc.
– Integrated monitoring, management and automation
– Customization services: billing integration, cost
modeling, localization, multi-currency, single sign-on
Benefits
– Expansion to cloud and infrastructure services
– Faster service delivery & implementation using
automation / self-service provisioning capabilities
– Reduced OpEx by providing single pane of glass mgmt
11
Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved

12. Cloupia Demo
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 12

13. Demo - Bare Metal Provisioning
Provisioning a Stateless Blade
Bare Metal Provisioning
– Compute, Network and 1.
2.
3.
VI Configuration
1000v Configuration
Storage
VMware VMware VMware
Storage
Virtualization
– Installation : PXE Creation, 1.
2.
Service Profile
Server Selection
3. Installation of OS
ESX/ESXi, Nexus 1000v
– VMware: Add the Host to
1. Zone FC/VLA
vCenter 2. ZoneSet N
– 1000v registration and
migration to 1000v
1. LUN
2. Initiators/iGroups Data
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved
13

14. Demo: Bare Metal Provisioning
Provisioning and De-Provision a Stateless Blade in Minutes
Bare Metal Provisioning
– Single click provisioning
– Unified delivery
– Services delivered in
minutes instead of days
Minutes to Provision
(or weeks)
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 14

15. Demo – SMT Cloud Container
Provisioning a New Tenant Environment
Description
Step 1: vDC, Group, User and Password creation
Step 2: Creation of VLAN Across the Fabric: Nexus5k,
Nexus 1000v and UCS SP.
Update Trunks: Nexus5k, 1000v and SP
Step 3: Attach VLAN to ESX Environment: vmkernal
port and etc.
Step 4: Storage Controller: Adding Flexible Volume,
IPSpace, VLAN and assignment. vFiler Creation and
setup. Adding Storage to vFiler. NFS Export
Management, mount DataStore.
Step 5: Modify Store Policy in CUIC for the Group
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 15

16. Demo – SMT Cloud Container
Provisioning a New Tenant Environment
Cloud Container
Provisioning
– Single click Cloud
Container
– Unified delivery
– Services delivered Minutes to Provision
in minutes
instead of weeks
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 16

17. Next Steps and Questions
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 17

18. Next Steps
Semi-monthly “Introduction to Cloupia” WebEx
– 1st and 3rd Thursdays of each month
– Advance registration required (using work-based e-mail)
– Technical depth: low intermediate
– Agenda:
o Meeting start: 5 minutes
o Cloupia overview slides: ~20 minutes
o Cloupia demo: ~25 minutes
o Q & A: ~10 minutes
– Details at: www.cloupia.com/en/webinars
Follow up:
– Cloupia: Phani Varma Penmethsa - pvarma@cloupia.com
– Proact: Paul Bates - pbates@proact.co.uk
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 18

19. Thank You!
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 19