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1




COMMUNITY OF PRACTICES
FOR KNOWLEDGE
MANAGEMENT
sucipto.asan@gmail.com
2


    BACKGROUND & CONCEPT OF CoP
    BEST-KNOWN CoP & CASE STUDY
    IMPORTANCE & BENEFIT OF CoP
    CoP – How They Work
3   BACKGROUND & CONCEPT
BACKGROUND
4




               Growth                                 Information and knowledge




                                                                                       Human absorptive
                                                                                       capacity


                                                                                           Time

     A world of rapidly growing knowledge ….
     Source : Cohen, WM och Levinthal, D A, Absorptive Capacity: A new Perspective on Learning and Innovation, Working paper, Carnegie
     Mellon University and University of Pennsylvania, October 1989
BACKGROUND

                                                                                                            50%
                                                                                                            knowledge
                                                                                                            outdated


                                                                                                         50%
                                                                                                         knowledge
                                                                                                         relevant
         First year of technical-
         based education
                                                                                                           Third year
                                                                                                           of education
Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics
     robin.teigland@hhs.se, www.knowledgenetworking.org
                                                                                                                                    5
BACKGROUND
6




             ”No one knows everything
              No           everything,
             everyone knows something,
        all knowledge resides in humanity.”
                                 networks.

     Source : Pierre Lévy, Collective Intelligence: Mankind's Emerging World in Cyberspace, 1997




                                                                                   Lévy 1997
BACKGROUND
7


     Although the term “Networking”/ “Community of Practice” is
            g                      g/             y
     new, the community and the practitioners are not.
     Much of what people do in organizations occurs in the context
     of C
      f Communities/ Networking of P
                 ii /N        ki    f Practice.
                                           i
     There is where best practices and innovations first emerge and
     where the solutions to shared problems are first identified.
     For this reason many companies encourage, promote, and
     support CoPs, especially in areas, processes and functions
     where an edge in performance provides a competitive
     advantage.


    Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
COP = GROUPS THAT LEARN
8


     “A group of people who are informally bound to one
      A
     another by exposure to a common class of problem.quot;
     Brook Manville, Director of Knowledge
                   ,                    g
     Management at McKinsey & Co
     http://www.co-i-l.com/coil/knowledge-garden/cop/definitions.shtml, May 15 2008


     “Groups of people who share a passion for
     something that they know how to do, and who interact
     regularly in order to learn how to do it better.”


     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
COP Vs Project Teams
              j
9

    Category           PURPOSE             MEMBER              UNIFIER           HOW LONG
    Communities of     Create, expand      Self-Selection      Passion,          As long as
    Practice           and exchange        based on            commitment        relevance to
                       knowledge and       expertise or        and               the topic and
                       d l
                       develop             passion f a
                                                i for          identification
                                                               id tifi ti        value and
                                                                                    l      d
                       individual          topic/ area         with the group    interest in
                       capabilities                            and its           learning
                                                               expertise
                                                                 p               together
                                                                                   g
    Project Teams      Accomplish a        Have a direct       Project’s goals   Predetermined
                       specified task      role in             and milestones    – when project
                                           accomplishing                         has been
                                           the task                              completed




    Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
Network of Individuals within a firm




                                                                                                             Time at firm

                                                                                                                             < 1 yr
                                                                                                                           1-5 yrs
                                                                                                                        5-10 yrs
                                                                                                                     10-15 yrs
                                                                                                                           y
                                                                                                                        > 15 yrs
                                                                                                  10
Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics
     robin.teigland@hhs.se, www.knowledgenetworking.org
                                                                                                          Mattsson 2004
Uncovering networks in an
organization
   Formal organization                                                            Informal organization




Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics
     robin.teigland@hhs.se, www.knowledgenetworking.org
                                                                                                            Teigland et al. 2005
                                                                                                                             11
Dual loyalties
                 y




               Organization                                                                                    Professional
                                                                                                               network
Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics
     robin.teigland@hhs.se, www.knowledgenetworking.org
When you hire someone,…




            …..you “hire” his or her network.
               y
Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics
     robin.teigland@hhs.se, www.knowledgenetworking.org
Encourage an open innovation
attitude
    Closed attitude                       Open attitude
                                   Not all the smart people work for us.
                                   We need to work with smart people
 The smart people in our field     inside and outside the company.
 work for us.




 If you create the most and           If you make the best use of
 the best ideas in the industry,      internal and external ideas,
 you will win.                        you will win.




                                              14
                                                   Chesborough 2003
Participation in a variety of networks/CoP
                                                                                                                                                           SOCNET
          Outside
          organization




        Inside
        organization



                                                             Strong ties                                                                                    Weak ties
Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se,
      www.knowledgenetworking.org
“Managing” networks in Organization
            g g                 g
16

                          Before                                                          After




      1. Uncover networks

                                                2. Analyze networks

                                                                                  3. Improve connectedness
     Source: https://webapp.comm.virginia.edu/NetworkRoundtable/Portals/0/NR04-
     05/Networks_and_Organizational_Change.pdf                                            Anklam & Welch 2005
BEST KNOWN, COMMON FOCAL &
17
     CASE STUDY
COMMON FOCAL COPS
18


     1.      A recurring, nagging problem situated in a process or
             function.
     2.      A topic such as technology, intellectual capital,
                 p                   gy,                p ,
             knowledge management or innovation.
     3.      A work-related function or process such as supplier
             management, production, distribution, purchasing,
             customer service or sales
     4.      A profession such as engineering, law, medicine or
                   f
             research.

          Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
BEST KNOWN COP
19

     1. A recurring, nagging problem situated in a
        process or function.
         Case - XEROX
            COP formed by the copy machine repair technicians
            at Xerox Corporation.
            Through networking and sharing their experiences,
            particularly on problems encountered and solutions
            they devised
                 devised.
            A core group of these technicians proved extremely
            effective in improving the efficiency and
            effectiveness of efforts to diagnose and repair
            Xerox customers’ copy machines.
            The impact on customer satisfaction and the business
            value to Xerox was invaluable.


       Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
BEST KNOWN COP
20


     2.
     2 A topic such as technology, intellectual
                        technology
        capital, knowledge management or innovation.
            McKinsey - An informal community of consultants
            developed a new business line out of the knowledge
            they were sharing.
            World Bank - Practitioners at the build COP among
            client countries are in effect proposing a new approach
            to fi hti
            t fighting povertyt



     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
BEST KNOWN COP
21


     3.
     3 A work-related function or process such as
        supplier management, production, distribution,
        purchasing,
        purchasing customer service or sales

         Bank Mandiri – Customer Service COP produces
         guidelines for CS front-liners and help novice in CS to
         be competence.
BEST KNOWN COP
22


     4.
     4 A profession such as engineering law,
                              engineering, law
        medicine or research.
         DaimlerChrysler – COP formed by Brake Engineers
         across production line (automotive, van to truck)
         produced and updated Ebok- Engineering Book of
         Knowledge
Case Study- IBM
                y
23


           Driven by a knowledge economy, organizations need
           employees to become “knowledge workers”- to
           devise new responses and solutions for a rapidly
           changing marketplace.
           1995, IBM Global Services began implementing a
           business model that included support for the growth
           and development of COP
           Focus on the Competencies of Organization

     Source : http://www.research.ibm.com/journal/sj/404/gongla.html. Last Accessed, May 21 2008
Case Study- IBM
              y
24


      The domains of knowledge :
                            g
        IBM core competencies              Industry sector
          enterprise systems management,   competencies
          application development
                      development,          automotive
                                            automotive,
          testing methods and practices,    chemicals and petroleum,
          product platform,                 distribution,
          and organization change
             d       i ti    h               finance and insurance
                                                          insurance,
        “Go to market” competencies          health care.
          e-business,
          package integration,
          total systems management,
          mergers and acquisitions,
          knowledge management
Case Study- IBM
              y
25


      Today there are over 60 knowledge network
      communities (COP) with members from virtually
      every country that IBM serves.
          y        y
      By the end of the year 2000, over 76000
      p
      professionals had access to the ICM (Intellectual
                                          (
      Capital Management) Asset-Web application and
      about 20,000 participated in some form of
      community activity.
      Many of these knowledge networks have existed
      for multiple years.
26




 Source : www.providersedge.com/docs/km_articles/Measuring_KM.pdf. Last Accessed May 27 2008
27




     Source : www. mnsmoney.com/IBM.html. Last Accessed May 27 2008
Example of COP’s Product
         p
28

      Implementing a conciliation plan in medium size enterprises (Spain)
      Posted March 25th, 2008 by ignacio in conciliation
      Domain: Mainstreaming
      Brief overview:
         Step by step guide on how to develop a conciliation plan since conception to final implementation
         This guide offers a global vision on conciliation and on how conciliation can help enterprises become
         more effective and reach in a major degree their objectives, living at the same time solutions to the
         problems their workers may have
                                      have.
      Download on www.equalbur.org/documentos/guia_planconciliacion.pdf
      Added Value: Pragmatic and easy-to-follow guide.
      Potential users:
         ESF Managers
         ESF Promoters
         EQUAL Managers
         EQUAL Promoters
29   IMPORTANCE & BENEFIT
IMPORTANCE OF COP
30




                                            • Said that operating units rely
          74%
            %                                 on communities to provide
                                              knowledge resources
                                              k    l d


                                            • Said that communities set
          66%                                 standards that operating
                                               t d d th t
                                              units need to follow
                                                                   ti


     Source : Best Practices Report of 12 Companies ( Xerox, World Bank, DaimlerChrysler, Ford, Ernst & Young, etc)
     in Building and Sustaining Community of Practice: Continuing Success in Knowledge Management (2001 :
     APQC)
IMPORTANCE OF COP
31


      “Organizations are webs of participation. Change the patterns
          g                         p      p           g        p
      of participation, and you change the organization.
      At the core of the 21st century company is the question of
      participation.
           ii i
      At the heart of participation is the mind and spirit of the
      knowledge worker.
      You can not compel enthusiasm and commitment from
      knowledge-workers. Only workers who choose to opt in- who
      voluntarily make a commitment to their colleagues– can create
      a winning company”

     Source : John Seely Brown (VP & Director of Xerox PARC, jsb.parc@xerox.com )
     People Are the Company http://www.fastcompany.com/node/26238 last accessed
     May 21 2008
BENEFIT TO ORGANIZATION
32

     SHORT -TERM VALUE                             LONG-TERM VALUE
     Improve Business Result                       Develop Organizational Capabilities
     •Arena for Problem Solving                    • Ability to execute a strategic plan
     •Quick answers to questions                   • Increased retention of talent
     •Reduce time and costs                        • Capacity for knowledge-development
     •Improved quality of decisions                project
     •More perspectives on problems                • Forum “benchmarking” against rest of
     •Coordination standardization &
     •Coordination, standardization,               industry
     synergies across units                        •Knowledge-based alliances
     •Resources for implementing strategies        •Emergences of unplanned capabilities
     •Strengthened quality assurance               •Capacity to develop new strategies
     •Ability to take risks with backing of the    • Ability to foresee technological
     community                                     developments
                                                   • Ability to take advantage of
                                                   emerging market opportunities

     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
BENEFIT TO COMMUNITY MEMBERS
33


     SHORT -TERM VALUE
            TERM                                   LONG TERM
                                                   LONG-TERM VALUE
     Improve Experience of Work                    Foster Professional Development
     •Help with challenges                         • Forum for expanding skills and
     •Access to expertise                          expertise
     •Better able to contribute team               •Network for keeping abreast of a
     • Confidence in one’s approach to             field
     problems                                      •Enhanced professional reputation
     •Fun of being with colleagues                 •Increased marketability and
     •More meaningful participation                employability
     •Sense of belonging                           •Strong sense of professional identify




     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
CASE : CoP Result
34




 Source : www.providersedge.com/docs/km_articles/Measuring_KM.pdf. (2002) Last Accessed May 27
 2008
35   COP-
     COP HOW DO THEY WORK
BASIC OBJECTIVES
36


          To enable colleagues to learn from o e a o e through
           o e ab e co eagues o ea           o one another oug
          the sharing of issues, ideas, lessons learned, problems
          and their solutions, research findings and other relevant
          aspects of their mutual interest; thus create the conditions
                    f h           l          h
          for innovation

          To generate tangible, measurable, value-added
          benefits to the business.
             Foster the reuse of intellectual capital
             Enable better decision making
             Etc.
     Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
MISSION & OUTCOMES
37


      Provide forum for community member to help each
      other solve everyday work problems; or
      Develop and disseminate best practices, guidelines,
      and procedures for their members to use; or
      Organize, manage and steward a body of
      knowledge from which community members can
      draw; or
      Innovate and create breakthrough ideas,
      knowledge and practice
     Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
CASE – XEROX :
38
        BASIC GUIDING PRINCIPAL
            We should never create the same solution twice.
                If a solution already exists, it should be used rather then recreating a new
                solution.
                In addition, we should focus on continuously improving existing solutions
            We should make knowledge easily accessible in real time to our people,
            customers and partners.
                So u o s ou d
                Solution should be made available to everyone as soon as they are created.
                                    ade ava ab e o eve yo e soo            ey a e c ea ed.
            We should create an environment where the organization highly values
            continuous learning and development for the future.
            We h ld
            W should recognize and reward people wh b fit th organization by
                               i    d w d     l who benefit the   i ti b
            creating, sharing and reusing.


     Source : Connie Moore, Best Practices: Eureka! Xerox discovers way to grow community knowledge and
     customer satisfaction. Posted Oct. 1, 1999 http://www.kmworld.com/Articels/9140 Last Accessed May 21,
     2008
CASE : Hp – Goal of CoP
              p
39

     Increase orders, revenue, and profits by:
       Reusing materials and expertise
       Avoiding redundant effort
       Avoiding making the same mistakes twice
       Taking advantage of existing expertise and experience
       Making it easy to find information and resources
       Communicating important information widely and quickly
       P    ti    t d d
       Promoting standard, repeatable service offerings
                                t bl      i    ff i
       Providing methods, tools, templates, examples, & data to streamline selling and delivering
       Making scarce expertise widely available
       Showing our customers how we use our knowledge for their benefit
             g                                     g
       Accelerating delivery to our customers
       Stimulating innovation and growth
       Enabling HP Services to leverage its size
       Making our best problem-solving experiences reusable

      Source : Knowledge Management in the Real World Lecture given at Lawrence Technological University
      Stan Garfield (HP-KM Team Member) , October 20, 2007
TWO TYPES OF COP
40


      Self-Organizing
             g      g
          Self-governing COP will add value to a company by :
             sharing lessons learned,
             acting as distribution points for best and emerging practices
                                                                 practices,
             providing forums in which issues and problems can be raised and resolved
          They are fragile in that attempts to manage or control them can result in
          the group members disbanding or going “underground” instead of
                                                   underground
          sharing their expertise and knowledge more broadly.
          They are extremely resilient over time, they adapt. They can even
          evolve into a formal or sponsored CoP. Or they might disband If no
                                             CoP Or,
          longer deriving any benefit from their membership.



     Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
     www.providersedge.com/docs/km_articles/CoPOverview.pdf
41


     Sponsored CoPs
       are initiated, chartered, and supported by management.
       expected to produce measurable results that benefit the
       company.
       They get needed resources and they have more formal
       roles and responsibilities.
       Even so, they are much more self-governing and wide-
            i     h    h      i l      f    i l     j
       ranging than the typical cross-functional project team.
COPS, ORGANIZATION STRATEGY &
     PERFORMANCE
42




      Domain - provides a common focus;
      Community - builds relationships that enable
      collective learning;
      Practice – provide solution and value creation to
      stakeholders.
COPS, ORGANIZATION STRATEGY &
      PERFORMANCE
43                                                 Knowledge
                                                Capital Applied
                                                -Problem Solving
                                                    -Quality
                                                    Assurance
                                                  -Leveraging



             Communities of                                                      Business Process:
                                                   Learning
                Practice                                                        Work Group; Teams



                                                   Knowledge
                                                     Capital
                                                   Stewarded
                                                    -Sharing
                                                  -Documenting
                                                   -Validating

     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
CASE: hp – KM Model
            p
44
CASE- hp Services Knowledge Flow
             p                 g
45
                                                           Customer
        Knowledge from HP/                                 Engagement
        Outside HP                                                                                           Value to Customer
                                                            Reuse    Invent   Capture



                                                           Roadmap

     KM Measures
                                                                                                                  KCR Process
                                                           Knowledge in People
                                      owledge




     Reinforcing
                                                                                                                  and Policy
                                                Tacit




                                                                                                     ledge
     Behavior
                            ervices Kno




                                                                                        Other HP Knowl
                                                           Knowledge in
                                                           Repositories and
                                                           Collaborative
                                                           C ll b ti
                        HP Se
                                                Explicit




                                                           Workspaces
CASE – hp Defined Customer
Engagement Roadmap
Selling   Understand   Validate        Qualify           Develop &           Negotiate    Won         Won
                        Identify
                       Opportunity     Opportunity       Develop &            & Close
                                                                             Negotiate   Implement
                                                                                          & Ensure    & Extend
                                                                                                       Expand
Stage     Customer     Opportunity     Opportunity       Propose             & Close      & Deploy    & Expand




Roadmap                Opportunity     Opportunity      Development      Negotiate
Stage                                                                                          Delivery
                       Creation        Evaluation       & Bid            & Close



                                               Opportunity                                      Scope
                                                                  Bid            Ts & Cs        Change
SOAR Events                                    Assessment
                                                                  Approval       Approval       Approval
                                               Approval


                       Opportunity                                                           SOW/SLA Delivery,
                                       Opportunity
Key                    Profile, Lead                     Solution            Contract        Scope Change,
                                       Plan & Initial
Deliverables           Manager &                         & Bid               & Order         Risk Management,
                                       Bid Plan
                       Bid Sponsor                                                           Up sell & Renewal


                               Opportunity                Bid                          OS Account, Start-up,
Program and Account            Qualification              Assurance           Win/Loss Delivery Status, Detailed
Reviews                                                                                Delivery & Closeout


                                                   SOW,                            Lessons      Close-Out
                                      Proposal                      Win/Loss       Snapshot,     Close-Out
 Project KM Content Project Profile SOW,           Project Plan     Win/Loss       Learned      Report
                                                                    Review         Lessons       Report
                                    Project Plan                    Review 46
                                                                                   Learned
CASE : hp -Knowledge Capture & Reuse




                          47
CASE : hp -Knowledge Map (I/2)




                          48
CASE : hp -Knowledge Map (2/2)
        p         g    p( / )




                       49
CASE: hp- CoP Category
50
                                   Professions                                              •   Professions
          ortal




                                                                                                   − Learning & Development driven
                           ge




                                        Solution Communities
                                        S l ti C       iti
                    Knowledg
     @hp Po


                    Networkk




                                                                                                   − Develop members to fit into a
                                                                                                     particular role, be proficient in this
                                   Specialty Forums                                                  role, and be able to deliver services
                                                                                                     from within that role
                                                                                                   − Motivation: master the profession
                                                                                                                              p
                  Communities are groups of people who                                      •   Solution Communities
                  share a concern, a set of problems, or a                                         − Focused on the particular topic
                  passion about a topic, and who deepen their
                  understanding and knowledge of this area by                                      − Various roles can participate
                  interacting on an ongoing basis.                                                 − Passion is focused on developing
                                                                                                                             developing,
                  Professions are communities of practice with                                       selling, and delivering a specific
                  the richest set of activities, governance, and                                     solution set and becoming very
                  structure.                                                                         knowledgeable about the topic
                  Solution Communities are for HPS portfolio                                       − Motivation: sell and deliver expertly
                  solutions that do not currently map to any of                             •   Specialty Forums
                                                                                                S   i lt F
                  the Professions – they can evolve to become
                  Professions.                                                                     − Loosely connected groups of people
                  Specialty Forums are for niche topics that                                         who want to learn about a particular
                  don’t require formal communities but need                                          topic
                  threaded discussions for collaboration – they                                    − No commitment in terms of
                  can evolve to become communities.                                                  delivering something together
                                                                                                   − Motivation: ask and learn
                  Source : Knowledge Management in the Real World Lecture given at Lawrence Technological University
                  Stan Garfield (HP-KM Team Member) , October 20, 2007
Community Directory
51
CASE- hp CoP Member Profile
            p
52
CASE : hp- recognition (internal)
53
     “KM St ”
         Stars”




     Source : Knowledge Management in the Real World Lecture given at Lawrence Technological University
     Stan Garfield (HP-KM Team Member) , October 20, 2007
CASE – hp – KM Stars tell stories
             p
54
CASE : hp- Knowledge Briefs
Knowledge briefs are exactly that: short but detailed
snippets of information on a variety of topics, whether
they be aspects of established technologies or
overviews of the latest IT trend.
       i     f h l             d
The purpose of knowledge briefs is to share
i f      ti    i kl
information quickly, passing along i i ht ti and
                          i    l   insights, tips d
tricks, and other nuggets of knowledge to other HP
employees.
employees
Awards are given to frequent knowledge brief
contributors
                                     55
CASE: hp Knowledge Brief –
     Example
56
CASE : hp Virtual CoP Forums
     Ad hoc threaded discussions
     Users can participate either by the Web or by email, and read by RSS
     Members interact with other people interested in a particular topic
     Ask questions, provide answers, share ideas, communicate trends
     There are forums for each of the Professions and Solution Communities, as well as many other
     subjects
       bj t

Web Thread                           Email Thread                         RSS Feed




57
CASE : hp - Ask the Expert Forum
58
CASE: hp- recognition (external)
                p      g       (        )
59

     •   Rewards HPS personnel who help raise customer awareness of HP
         S i           bili i   h    h h
         Services capabilities through the publication of white papers, articles,
                                             bli i      f hi               i l
         and books, or who give presentations to recognized industry forums
CASE – hp encourage innovation
     (IP registration)
            i t ti )
      The primary objective is to increase the number and quality of Invention
      Disclosures submitted to the Legal Department, thereby resulting in more
      and higher quality patents and a stronger patent portfolio for HP




60
         20 Oct
          2007
Comparing across firms
                   Company A   Ericsson             HP
                     R&D         R&D                R&D
  % Revenue
  from products
  d ’d i l t
  dev’d in last      Poor       High               High
  three years
  Speed, time to
  market           Medium       Poor               High
  End customer
  satisfaction       Poor      Medium              High
                                                     g


                                          61
                                               Teigland et al 2000
COP- GROUP LAYERING
62

                                                                    Core Group (incl.
                                                                    COP Coordinator)
                                                                    Actively participate in
                                                                    discussion
                                                                    Active Group
                                                                    Attend meeting
                                                                    regularly and
                                                                    participate
                                                                    occasionally
                                                                    Peripheral Group
                                                                    Watching the
                                                                    interaction of the
                                                                    Core & Active group




     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
FRACTAL STRUCTURE FOR COMPLEX COPs
63

                                                                                      Local
                                                                                      Coordinator
                                                                    Large Local
                                                                    Group




                                                                                  Small Local
                                                                                  Group
                             Regional
                             Group                                                              Global
                                                                                                Coordinator
                                                                                                C di t




                                                      Small Local
                                                      Group

 Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
ROLES & RESPONSIBILITIES
64

      Sponsor :
          The Sponsor communicates the company's support for a sponsored community (executives). The Sponsor may help remove barriers that
          obstruct community progress (e.g., time, funding and other resources). The Sponsor will also be instrumental in establishing the mission
          and expected outcomes for the community.
          Support by providing guidance, funds, visibility, legitimacy, or other means of clearing the way for communities to achieve results

      Champion :
          Provides enthusiasm and energy for organizing meetings and communications.
          Manager/employee who believes strongly that COP should be a primary mechanism for managing knowledge in the
          organization.
      Facilitator /Coordinator:
          Chief organizer of events, and the administrator of communications. The Facilitator is responsible for clarifying communications,
          drawing out the reticent, ensuring that dissenting points of view are heard and understood, posing questions to further discussion and
          keeping discussions on topic—all subject to the will of the group. This can be accomplished during face-to-face sessions or in virtual
          meetings.

      Members
      M b :
          Members interact with each other, sharing information, insights and experiences, participating in discussions and raising issues and
          concerns regarding common needs and requirements. Their primary responsibility is to participate actively, to learn and to
          share their learning.
      Practice Leader
          The Practice Leader is the acknowledged leader of the CoP. His or her leadership is based on competence, not rank or position.
          Leadership in a CoP can shift as the issues and concerns of the CoP shift. Practice Leaders always emerge; they cannot be appointed.
Case Study
              y
65


      Individual Sponsors :
                  p
         IBM- each COP has an executive sponsor who provides access to the
        top management team and thus gives the community a voice in
        management decisions
      Knowledge board:
         McKinsey, World Bank- executive group includes linemanagers and
        has senior-level perspective and influence to translate the firm’s
        business strategy into priorities for knowledge initiative.
      Office of CKO :
        Claricia Life Insurance – VP Strategic Capabilities sponsors the
        knowledge initiatives. He represents the voice of knowledge on the
        BOD.
        BOD
COP EVOLUTION STAGE
66



                                                                                                      Adaptive Stage

                                                                                                          •The community
                                                                                                           and its
                                                                               Active Stage                supporting
                                                                                                           organization(s)
                                                                                   •The community
                                                                                    The                    are using
                                                                                    understands            knowledge for
                                                     Engaged Stage                  and                    competitive
                                                                                    demonstrates           advantage.
                                                          •The community            benefits from
                                                           executes and             knowledge
                                                           improves its             management
                              Building Stage                                        and the
                                                           processes
                                                                                    collective work
                                  •The community                                    of the
                                   defines itself                                   community.
     Potential Stage               and formalizes
                                   its operating
                                   principles.
         •A community is
          forming.




     Source : http://www.research.ibm.com/journal/sj/404/gongla.html. Last Accessed May, 21 2008
Potential Stage
        1. Potential Stage
                        g
67




                       Function : C
                       F    i     Connection
                                         i
          People Behavior :
     - Individuals find one        Process Support :     Enabling Technology:
     another and link up
                                -Identifying potential
                                        y gp             - Electronic messaging
                                                                           g g
     -OOrganization may b
              i i          be    community members       systems; email, chat
     unaware of or
     uninterested in the          -Locating potential    rooms, list phone calls
     potential community or      community members
                                           y             and teleconference
     -Organization may          -Facilitating bringing   -On-line forum
     provide some support to
     locate and introduce        individuals together    -On-line directories
     individuals
Building
        2. Building Stage
                  g    g                                                    Stage

68




                Function : M
                           Memory & Context
                                    C
           People Behavior :
     - Core member learn about               Process Support :
     each other                        -Organization recognizes the        Enabling Technology:
     - Share experiences and           community                                      p
                                                                      - Common repository    y
     knowledge                         - Classifying and storing      -Initial classification and
     -Build common vocabulary          knowledge                      categorization schema tools
     -Create roles and norms           - Developing ways to support   -Document and library
                                       the knowledge life cycle       management systems
     -Begin a formal history           -Planning for community
     together and record it                                           -Collaborative work
                                       operation                      environment
     - Start a repertoire of stories   -Beginning deployment
3. Engaged Stage
                                                                                                           Engaged
                                                                                                           Stage

69




                      Function : Accessing & Learning
                      F          A           L
                                                                   Process Support :
                   People Behavior :
                                                    -Socializing new members                          Enabling Technology:
     - Members develop trust in and loyalty to
                                                    -Managing workflow
     the community                                                                                - Portals
     -Commit to the community y                     Executing life-cycle process for developing
     -Outreach to new members
                                                    and managing knowledge                        -EExpert and community
                                                                                                               d         i
     -Model knowledge-sharing behavior
                                                    - Supporting tacit knowledge exchange         “yellow pages” or locators
                                                    -Developing and disseminating
     -Tell community stories                        communication                                 -Language translation
     -Actively search for and contribute material
     to build the community knowledge-base
                           y         g
                                                    -Gathering and managing feedback.             capabilities
                                                    -Correcting problems and adjusting
     -Promote and participate in knowledge
                                                    -Re-examining and modifying community
                                                                                                  -Electronic surveys, polling,
     sharing
     - Organization interacts with the community
                                                    definition and scope                          and other community-sensing
     and learns of its capabilities                 -Ensuring self-governance and self-           or feedback tools
                                                    regulation
Active Stage
         4. Active Stage
                      g
70




                             Function : Collaboration
                             F          C ll b
                                                                                  Enabling Technology:
                People Behavior :                  Process Support :          -Electronic meetings
     -Individuals engage other community   -Problem-solving and decision-     -Collaboration tools, such as
     members to solve problems
                                           making
                                               ki                             for issue based discussion
                                                                                  issue-based
       and do “real work”                                                     -Team work rooms
     -The community creates focused work   -Sensing and assessing the
     groups                                organizational environment         -Analytical and decision-
     -The community connects to and        -Enhancing community learning      making tools
     interacts with other communities      and feedback processes             -Integration of community
                                                                                   g                   y
     -The organization actively supports
      Th         i ti      ti l        t   -Integrating with organizational
     and measures community work                                              technology with the
                                           processes                          applications and
     -The organization begins to rely on
                                           -Linking with other communities
     the community's knowledge to                                               technology of the
       contribute to business value                                           organization
5. Adaptative Stage
               p          g                                                           Adaptive
                                                                                      Stage

71




              Function : Innovation & Generation
              F          I            G

                 People Behavior :
     -The community changes its
     environment through creation of new                Process Support :
       p        ,               ,
       products, new markets, new            Ad ti              i l to the
                                            -Adapting responsively t th
                                                                               Enabling Technology:
                                                                                        g          gy
     businesses.
     -Members working together advance      environment, exhibiting dynamic   -Pilot uses of technology
     the knowledge, and even the              stability                         -Integration with the
       definition, of their field.          -Developing advanced boundary
                                            processes                         technologies of external
     -The community sponsors new
     communities
     communities.                           -Mentoring the formation of new
                                                        g                           organizations
                                                                                       g
     -The organization uses the community   communities                         -Technology transfer
     to develop new capabilities            -Focusing on innovation
       and to respond to and influence
     markets.
CASE – WIKA IN COP DEPLOYMENT
72
     (Potential t Ad t ti Stage)
     (P t ti l to Adaptative St )
      Hari kedua presentasi Community of Practice (CoP) dengan judul Pedoman Pembuatan, Pemasangan Logo,
      dan Pagar sebagai Identitas dan Citra Perusahaan setelah sebelumnya mengangkat judul mengenai
                                              Perusahaan,
      Atracting Qualified Employees to Reach a Successful Organization dan Boostering KM Through Reward
      Point. Pada presentasi CoP hari ini, Rabu (13/9), tim terdiri dari oleh Eddy Sularso, Pia Noor Bambang,
      Djoko Wahyudi, Yunius, Fadhli Piliano dan M. Rifai Afif.

      Kegiatan presentasi tersebut tidak terlepas dari paket WIKA’s People Development, yaitu “Breaktrough”
      yang diperuntukkan bagi Top Management Super Specialist ( GM, Manager Divisi dan Manager Biro).
      Breaktrough angkatan ke-6 yang diikuti oleh tiga puluh enam peserta yang diselenggarakan mulai tanggal
      3 s.d 5 Mei 2006 . Breaktrough lebih menitikberatkan pada penajaman soft competence terutama
      ?leadership? , sehingga pada akhirnya para peserta dapat menggunakan leadership mereka lebih tepat
      sasaran.

      Setelah training breaktrough pada waktu itu, para peserta dari berbagai divisi ini akan membentuk CoP
      yang terdiri dari 6-10 orang. Dalam masa enam bulan ke depan, CoP diharuskan membuat makalah dan
      memilih bahasan yang menjadi area of interest mereka. Sudah barang tentu isi makalahnya seputar “issue”
      yang sedang mengemuka di perusahaan, dan diharapkan memberikan terobosan baru untuk perusahaan.




     Source : http://www1.bumn.go.id/news.detail.html?news_id=15765. Last Accessed May 21 2008
MEASUREMENT :
      CASE IN XEROX - Copier Repair Technician
73

     CATEGORY                                              MEASURES
     Community Activities                                  # of sharing tips
                                                           # of user connected
                                                           % of users updating weekly
     Knowledge Assets                                      # of solutions submitted
                                                           # of days to validate solutions
     Performance Outcomes                                  # of customer problems resolved
                                                           % of reduction in service hours
                                                           % of reduction in parts dollars
                                                           $ saved in cost of service and support

     Sir John Brown, CEO of BP, uses the following example when explaining BP's KM initiative: quot;Every
     time we do something again, we should do it better than the last time Deep water drilling is a good
                          again                                       time. Deep-water
     example. In 1995, we spent 100 days drilling a deep-water well. We now spend 42.quot;

     Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
MEASUREMENT
CASE – h KM Metrics Dashboard
       hp   M t i D hb d
                                                                                      Participation
     Capture                                                                              50%
       The number of new projects recorded in the
       PPR as a percentage of all new projects
       booked. Goal: 80%                                                                  61%
     Reuse
       The average amount of project content that
       was reused by new projects entered into the
                 db           j t    t d i t th
       PPR for this month. Goal: 45%
     PPR Usage                                     Portal Usage                                                     Capture
                                                       40%                                                  76%      80%
       The number of employees who reviewed
       one or more project profiles from the PPR                              23%
       this month, as a percentage of total C&I
       population. Goal: 20%
     Portal Usage
       The number of employees who visited one
       or more practice portals looking for official
       content this month, as a percentage of total
       C&I population. G l 40%
                 l      Goal:
                                                                                14%
     Participation                                                                                    34%
       The number of employees who participated
       in the forums (either online or as a
       subscriber) this month, as a percentage of                 PPR Usage                                 Reuse
       total C&I population Goal: 50%
                  population.                                       20%                                      45%




74
75   Q&A
     sucipto.asan@gmail.com
        i        @   il

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Community of Practices Best Practice

  • 1. 1 COMMUNITY OF PRACTICES FOR KNOWLEDGE MANAGEMENT sucipto.asan@gmail.com
  • 2. 2 BACKGROUND & CONCEPT OF CoP BEST-KNOWN CoP & CASE STUDY IMPORTANCE & BENEFIT OF CoP CoP – How They Work
  • 3. 3 BACKGROUND & CONCEPT
  • 4. BACKGROUND 4 Growth Information and knowledge Human absorptive capacity Time A world of rapidly growing knowledge …. Source : Cohen, WM och Levinthal, D A, Absorptive Capacity: A new Perspective on Learning and Innovation, Working paper, Carnegie Mellon University and University of Pennsylvania, October 1989
  • 5. BACKGROUND 50% knowledge outdated 50% knowledge relevant First year of technical- based education Third year of education Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se, www.knowledgenetworking.org 5
  • 6. BACKGROUND 6 ”No one knows everything No everything, everyone knows something, all knowledge resides in humanity.” networks. Source : Pierre Lévy, Collective Intelligence: Mankind's Emerging World in Cyberspace, 1997 Lévy 1997
  • 7. BACKGROUND 7 Although the term “Networking”/ “Community of Practice” is g g/ y new, the community and the practitioners are not. Much of what people do in organizations occurs in the context of C f Communities/ Networking of P ii /N ki f Practice. i There is where best practices and innovations first emerge and where the solutions to shared problems are first identified. For this reason many companies encourage, promote, and support CoPs, especially in areas, processes and functions where an edge in performance provides a competitive advantage. Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
  • 8. COP = GROUPS THAT LEARN 8 “A group of people who are informally bound to one A another by exposure to a common class of problem.quot; Brook Manville, Director of Knowledge , g Management at McKinsey & Co http://www.co-i-l.com/coil/knowledge-garden/cop/definitions.shtml, May 15 2008 “Groups of people who share a passion for something that they know how to do, and who interact regularly in order to learn how to do it better.” Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 9. COP Vs Project Teams j 9 Category PURPOSE MEMBER UNIFIER HOW LONG Communities of Create, expand Self-Selection Passion, As long as Practice and exchange based on commitment relevance to knowledge and expertise or and the topic and d l develop passion f a i for identification id tifi ti value and l d individual topic/ area with the group interest in capabilities and its learning expertise p together g Project Teams Accomplish a Have a direct Project’s goals Predetermined specified task role in and milestones – when project accomplishing has been the task completed Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 10. Network of Individuals within a firm Time at firm < 1 yr 1-5 yrs 5-10 yrs 10-15 yrs y > 15 yrs 10 Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se, www.knowledgenetworking.org Mattsson 2004
  • 11. Uncovering networks in an organization Formal organization Informal organization Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se, www.knowledgenetworking.org Teigland et al. 2005 11
  • 12. Dual loyalties y Organization Professional network Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se, www.knowledgenetworking.org
  • 13. When you hire someone,… …..you “hire” his or her network. y Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se, www.knowledgenetworking.org
  • 14. Encourage an open innovation attitude Closed attitude Open attitude Not all the smart people work for us. We need to work with smart people The smart people in our field inside and outside the company. work for us. If you create the most and If you make the best use of the best ideas in the industry, internal and external ideas, you will win. you will win. 14 Chesborough 2003
  • 15. Participation in a variety of networks/CoP SOCNET Outside organization Inside organization Strong ties Weak ties Leveraging Networks for Tangible ResultsLeveraging Networks for Tangible Results Dr.Robin Teigland, Stockholm School of Economics robin.teigland@hhs.se, www.knowledgenetworking.org
  • 16. “Managing” networks in Organization g g g 16 Before After 1. Uncover networks 2. Analyze networks 3. Improve connectedness Source: https://webapp.comm.virginia.edu/NetworkRoundtable/Portals/0/NR04- 05/Networks_and_Organizational_Change.pdf Anklam & Welch 2005
  • 17. BEST KNOWN, COMMON FOCAL & 17 CASE STUDY
  • 18. COMMON FOCAL COPS 18 1. A recurring, nagging problem situated in a process or function. 2. A topic such as technology, intellectual capital, p gy, p , knowledge management or innovation. 3. A work-related function or process such as supplier management, production, distribution, purchasing, customer service or sales 4. A profession such as engineering, law, medicine or f research. Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
  • 19. BEST KNOWN COP 19 1. A recurring, nagging problem situated in a process or function. Case - XEROX COP formed by the copy machine repair technicians at Xerox Corporation. Through networking and sharing their experiences, particularly on problems encountered and solutions they devised devised. A core group of these technicians proved extremely effective in improving the efficiency and effectiveness of efforts to diagnose and repair Xerox customers’ copy machines. The impact on customer satisfaction and the business value to Xerox was invaluable. Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
  • 20. BEST KNOWN COP 20 2. 2 A topic such as technology, intellectual technology capital, knowledge management or innovation. McKinsey - An informal community of consultants developed a new business line out of the knowledge they were sharing. World Bank - Practitioners at the build COP among client countries are in effect proposing a new approach to fi hti t fighting povertyt Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 21. BEST KNOWN COP 21 3. 3 A work-related function or process such as supplier management, production, distribution, purchasing, purchasing customer service or sales Bank Mandiri – Customer Service COP produces guidelines for CS front-liners and help novice in CS to be competence.
  • 22. BEST KNOWN COP 22 4. 4 A profession such as engineering law, engineering, law medicine or research. DaimlerChrysler – COP formed by Brake Engineers across production line (automotive, van to truck) produced and updated Ebok- Engineering Book of Knowledge
  • 23. Case Study- IBM y 23 Driven by a knowledge economy, organizations need employees to become “knowledge workers”- to devise new responses and solutions for a rapidly changing marketplace. 1995, IBM Global Services began implementing a business model that included support for the growth and development of COP Focus on the Competencies of Organization Source : http://www.research.ibm.com/journal/sj/404/gongla.html. Last Accessed, May 21 2008
  • 24. Case Study- IBM y 24 The domains of knowledge : g IBM core competencies Industry sector enterprise systems management, competencies application development development, automotive automotive, testing methods and practices, chemicals and petroleum, product platform, distribution, and organization change d i ti h finance and insurance insurance, “Go to market” competencies health care. e-business, package integration, total systems management, mergers and acquisitions, knowledge management
  • 25. Case Study- IBM y 25 Today there are over 60 knowledge network communities (COP) with members from virtually every country that IBM serves. y y By the end of the year 2000, over 76000 p professionals had access to the ICM (Intellectual ( Capital Management) Asset-Web application and about 20,000 participated in some form of community activity. Many of these knowledge networks have existed for multiple years.
  • 26. 26 Source : www.providersedge.com/docs/km_articles/Measuring_KM.pdf. Last Accessed May 27 2008
  • 27. 27 Source : www. mnsmoney.com/IBM.html. Last Accessed May 27 2008
  • 28. Example of COP’s Product p 28 Implementing a conciliation plan in medium size enterprises (Spain) Posted March 25th, 2008 by ignacio in conciliation Domain: Mainstreaming Brief overview: Step by step guide on how to develop a conciliation plan since conception to final implementation This guide offers a global vision on conciliation and on how conciliation can help enterprises become more effective and reach in a major degree their objectives, living at the same time solutions to the problems their workers may have have. Download on www.equalbur.org/documentos/guia_planconciliacion.pdf Added Value: Pragmatic and easy-to-follow guide. Potential users: ESF Managers ESF Promoters EQUAL Managers EQUAL Promoters
  • 29. 29 IMPORTANCE & BENEFIT
  • 30. IMPORTANCE OF COP 30 • Said that operating units rely 74% % on communities to provide knowledge resources k l d • Said that communities set 66% standards that operating t d d th t units need to follow ti Source : Best Practices Report of 12 Companies ( Xerox, World Bank, DaimlerChrysler, Ford, Ernst & Young, etc) in Building and Sustaining Community of Practice: Continuing Success in Knowledge Management (2001 : APQC)
  • 31. IMPORTANCE OF COP 31 “Organizations are webs of participation. Change the patterns g p p g p of participation, and you change the organization. At the core of the 21st century company is the question of participation. ii i At the heart of participation is the mind and spirit of the knowledge worker. You can not compel enthusiasm and commitment from knowledge-workers. Only workers who choose to opt in- who voluntarily make a commitment to their colleagues– can create a winning company” Source : John Seely Brown (VP & Director of Xerox PARC, jsb.parc@xerox.com ) People Are the Company http://www.fastcompany.com/node/26238 last accessed May 21 2008
  • 32. BENEFIT TO ORGANIZATION 32 SHORT -TERM VALUE LONG-TERM VALUE Improve Business Result Develop Organizational Capabilities •Arena for Problem Solving • Ability to execute a strategic plan •Quick answers to questions • Increased retention of talent •Reduce time and costs • Capacity for knowledge-development •Improved quality of decisions project •More perspectives on problems • Forum “benchmarking” against rest of •Coordination standardization & •Coordination, standardization, industry synergies across units •Knowledge-based alliances •Resources for implementing strategies •Emergences of unplanned capabilities •Strengthened quality assurance •Capacity to develop new strategies •Ability to take risks with backing of the • Ability to foresee technological community developments • Ability to take advantage of emerging market opportunities Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 33. BENEFIT TO COMMUNITY MEMBERS 33 SHORT -TERM VALUE TERM LONG TERM LONG-TERM VALUE Improve Experience of Work Foster Professional Development •Help with challenges • Forum for expanding skills and •Access to expertise expertise •Better able to contribute team •Network for keeping abreast of a • Confidence in one’s approach to field problems •Enhanced professional reputation •Fun of being with colleagues •Increased marketability and •More meaningful participation employability •Sense of belonging •Strong sense of professional identify Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 34. CASE : CoP Result 34 Source : www.providersedge.com/docs/km_articles/Measuring_KM.pdf. (2002) Last Accessed May 27 2008
  • 35. 35 COP- COP HOW DO THEY WORK
  • 36. BASIC OBJECTIVES 36 To enable colleagues to learn from o e a o e through o e ab e co eagues o ea o one another oug the sharing of issues, ideas, lessons learned, problems and their solutions, research findings and other relevant aspects of their mutual interest; thus create the conditions f h l h for innovation To generate tangible, measurable, value-added benefits to the business. Foster the reuse of intellectual capital Enable better decision making Etc. Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
  • 37. MISSION & OUTCOMES 37 Provide forum for community member to help each other solve everyday work problems; or Develop and disseminate best practices, guidelines, and procedures for their members to use; or Organize, manage and steward a body of knowledge from which community members can draw; or Innovate and create breakthrough ideas, knowledge and practice Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net
  • 38. CASE – XEROX : 38 BASIC GUIDING PRINCIPAL We should never create the same solution twice. If a solution already exists, it should be used rather then recreating a new solution. In addition, we should focus on continuously improving existing solutions We should make knowledge easily accessible in real time to our people, customers and partners. So u o s ou d Solution should be made available to everyone as soon as they are created. ade ava ab e o eve yo e soo ey a e c ea ed. We should create an environment where the organization highly values continuous learning and development for the future. We h ld W should recognize and reward people wh b fit th organization by i d w d l who benefit the i ti b creating, sharing and reusing. Source : Connie Moore, Best Practices: Eureka! Xerox discovers way to grow community knowledge and customer satisfaction. Posted Oct. 1, 1999 http://www.kmworld.com/Articels/9140 Last Accessed May 21, 2008
  • 39. CASE : Hp – Goal of CoP p 39 Increase orders, revenue, and profits by: Reusing materials and expertise Avoiding redundant effort Avoiding making the same mistakes twice Taking advantage of existing expertise and experience Making it easy to find information and resources Communicating important information widely and quickly P ti t d d Promoting standard, repeatable service offerings t bl i ff i Providing methods, tools, templates, examples, & data to streamline selling and delivering Making scarce expertise widely available Showing our customers how we use our knowledge for their benefit g g Accelerating delivery to our customers Stimulating innovation and growth Enabling HP Services to leverage its size Making our best problem-solving experiences reusable Source : Knowledge Management in the Real World Lecture given at Lawrence Technological University Stan Garfield (HP-KM Team Member) , October 20, 2007
  • 40. TWO TYPES OF COP 40 Self-Organizing g g Self-governing COP will add value to a company by : sharing lessons learned, acting as distribution points for best and emerging practices practices, providing forums in which issues and problems can be raised and resolved They are fragile in that attempts to manage or control them can result in the group members disbanding or going “underground” instead of underground sharing their expertise and knowledge more broadly. They are extremely resilient over time, they adapt. They can even evolve into a formal or sponsored CoP. Or they might disband If no CoP Or, longer deriving any benefit from their membership. Source : Fred Nickols , Community of Practice Overview, 2000 nickols@att.net www.providersedge.com/docs/km_articles/CoPOverview.pdf
  • 41. 41 Sponsored CoPs are initiated, chartered, and supported by management. expected to produce measurable results that benefit the company. They get needed resources and they have more formal roles and responsibilities. Even so, they are much more self-governing and wide- i h h i l f i l j ranging than the typical cross-functional project team.
  • 42. COPS, ORGANIZATION STRATEGY & PERFORMANCE 42 Domain - provides a common focus; Community - builds relationships that enable collective learning; Practice – provide solution and value creation to stakeholders.
  • 43. COPS, ORGANIZATION STRATEGY & PERFORMANCE 43 Knowledge Capital Applied -Problem Solving -Quality Assurance -Leveraging Communities of Business Process: Learning Practice Work Group; Teams Knowledge Capital Stewarded -Sharing -Documenting -Validating Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 44. CASE: hp – KM Model p 44
  • 45. CASE- hp Services Knowledge Flow p g 45 Customer Knowledge from HP/ Engagement Outside HP Value to Customer Reuse Invent Capture Roadmap KM Measures KCR Process Knowledge in People owledge Reinforcing and Policy Tacit ledge Behavior ervices Kno Other HP Knowl Knowledge in Repositories and Collaborative C ll b ti HP Se Explicit Workspaces
  • 46. CASE – hp Defined Customer Engagement Roadmap Selling Understand Validate Qualify Develop & Negotiate Won Won Identify Opportunity Opportunity Develop & & Close Negotiate Implement & Ensure & Extend Expand Stage Customer Opportunity Opportunity Propose & Close & Deploy & Expand Roadmap Opportunity Opportunity Development Negotiate Stage Delivery Creation Evaluation & Bid & Close Opportunity Scope Bid Ts & Cs Change SOAR Events Assessment Approval Approval Approval Approval Opportunity SOW/SLA Delivery, Opportunity Key Profile, Lead Solution Contract Scope Change, Plan & Initial Deliverables Manager & & Bid & Order Risk Management, Bid Plan Bid Sponsor Up sell & Renewal Opportunity Bid OS Account, Start-up, Program and Account Qualification Assurance Win/Loss Delivery Status, Detailed Reviews Delivery & Closeout SOW, Lessons Close-Out Proposal Win/Loss Snapshot, Close-Out Project KM Content Project Profile SOW, Project Plan Win/Loss Learned Report Review Lessons Report Project Plan Review 46 Learned
  • 47. CASE : hp -Knowledge Capture & Reuse 47
  • 48. CASE : hp -Knowledge Map (I/2) 48
  • 49. CASE : hp -Knowledge Map (2/2) p g p( / ) 49
  • 50. CASE: hp- CoP Category 50 Professions • Professions ortal − Learning & Development driven ge Solution Communities S l ti C iti Knowledg @hp Po Networkk − Develop members to fit into a particular role, be proficient in this Specialty Forums role, and be able to deliver services from within that role − Motivation: master the profession p Communities are groups of people who • Solution Communities share a concern, a set of problems, or a − Focused on the particular topic passion about a topic, and who deepen their understanding and knowledge of this area by − Various roles can participate interacting on an ongoing basis. − Passion is focused on developing developing, Professions are communities of practice with selling, and delivering a specific the richest set of activities, governance, and solution set and becoming very structure. knowledgeable about the topic Solution Communities are for HPS portfolio − Motivation: sell and deliver expertly solutions that do not currently map to any of • Specialty Forums S i lt F the Professions – they can evolve to become Professions. − Loosely connected groups of people Specialty Forums are for niche topics that who want to learn about a particular don’t require formal communities but need topic threaded discussions for collaboration – they − No commitment in terms of can evolve to become communities. delivering something together − Motivation: ask and learn Source : Knowledge Management in the Real World Lecture given at Lawrence Technological University Stan Garfield (HP-KM Team Member) , October 20, 2007
  • 52. CASE- hp CoP Member Profile p 52
  • 53. CASE : hp- recognition (internal) 53 “KM St ” Stars” Source : Knowledge Management in the Real World Lecture given at Lawrence Technological University Stan Garfield (HP-KM Team Member) , October 20, 2007
  • 54. CASE – hp – KM Stars tell stories p 54
  • 55. CASE : hp- Knowledge Briefs Knowledge briefs are exactly that: short but detailed snippets of information on a variety of topics, whether they be aspects of established technologies or overviews of the latest IT trend. i f h l d The purpose of knowledge briefs is to share i f ti i kl information quickly, passing along i i ht ti and i l insights, tips d tricks, and other nuggets of knowledge to other HP employees. employees Awards are given to frequent knowledge brief contributors 55
  • 56. CASE: hp Knowledge Brief – Example 56
  • 57. CASE : hp Virtual CoP Forums Ad hoc threaded discussions Users can participate either by the Web or by email, and read by RSS Members interact with other people interested in a particular topic Ask questions, provide answers, share ideas, communicate trends There are forums for each of the Professions and Solution Communities, as well as many other subjects bj t Web Thread Email Thread RSS Feed 57
  • 58. CASE : hp - Ask the Expert Forum 58
  • 59. CASE: hp- recognition (external) p g ( ) 59 • Rewards HPS personnel who help raise customer awareness of HP S i bili i h h h Services capabilities through the publication of white papers, articles, bli i f hi i l and books, or who give presentations to recognized industry forums
  • 60. CASE – hp encourage innovation (IP registration) i t ti ) The primary objective is to increase the number and quality of Invention Disclosures submitted to the Legal Department, thereby resulting in more and higher quality patents and a stronger patent portfolio for HP 60 20 Oct 2007
  • 61. Comparing across firms Company A Ericsson HP R&D R&D R&D % Revenue from products d ’d i l t dev’d in last Poor High High three years Speed, time to market Medium Poor High End customer satisfaction Poor Medium High g 61 Teigland et al 2000
  • 62. COP- GROUP LAYERING 62 Core Group (incl. COP Coordinator) Actively participate in discussion Active Group Attend meeting regularly and participate occasionally Peripheral Group Watching the interaction of the Core & Active group Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 63. FRACTAL STRUCTURE FOR COMPLEX COPs 63 Local Coordinator Large Local Group Small Local Group Regional Group Global Coordinator C di t Small Local Group Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 64. ROLES & RESPONSIBILITIES 64 Sponsor : The Sponsor communicates the company's support for a sponsored community (executives). The Sponsor may help remove barriers that obstruct community progress (e.g., time, funding and other resources). The Sponsor will also be instrumental in establishing the mission and expected outcomes for the community. Support by providing guidance, funds, visibility, legitimacy, or other means of clearing the way for communities to achieve results Champion : Provides enthusiasm and energy for organizing meetings and communications. Manager/employee who believes strongly that COP should be a primary mechanism for managing knowledge in the organization. Facilitator /Coordinator: Chief organizer of events, and the administrator of communications. The Facilitator is responsible for clarifying communications, drawing out the reticent, ensuring that dissenting points of view are heard and understood, posing questions to further discussion and keeping discussions on topic—all subject to the will of the group. This can be accomplished during face-to-face sessions or in virtual meetings. Members M b : Members interact with each other, sharing information, insights and experiences, participating in discussions and raising issues and concerns regarding common needs and requirements. Their primary responsibility is to participate actively, to learn and to share their learning. Practice Leader The Practice Leader is the acknowledged leader of the CoP. His or her leadership is based on competence, not rank or position. Leadership in a CoP can shift as the issues and concerns of the CoP shift. Practice Leaders always emerge; they cannot be appointed.
  • 65. Case Study y 65 Individual Sponsors : p IBM- each COP has an executive sponsor who provides access to the top management team and thus gives the community a voice in management decisions Knowledge board: McKinsey, World Bank- executive group includes linemanagers and has senior-level perspective and influence to translate the firm’s business strategy into priorities for knowledge initiative. Office of CKO : Claricia Life Insurance – VP Strategic Capabilities sponsors the knowledge initiatives. He represents the voice of knowledge on the BOD. BOD
  • 66. COP EVOLUTION STAGE 66 Adaptive Stage •The community and its Active Stage supporting organization(s) •The community The are using understands knowledge for Engaged Stage and competitive demonstrates advantage. •The community benefits from executes and knowledge improves its management Building Stage and the processes collective work •The community of the defines itself community. Potential Stage and formalizes its operating principles. •A community is forming. Source : http://www.research.ibm.com/journal/sj/404/gongla.html. Last Accessed May, 21 2008
  • 67. Potential Stage 1. Potential Stage g 67 Function : C F i Connection i People Behavior : - Individuals find one Process Support : Enabling Technology: another and link up -Identifying potential y gp - Electronic messaging g g -OOrganization may b i i be community members systems; email, chat unaware of or uninterested in the -Locating potential rooms, list phone calls potential community or community members y and teleconference -Organization may -Facilitating bringing -On-line forum provide some support to locate and introduce individuals together -On-line directories individuals
  • 68. Building 2. Building Stage g g Stage 68 Function : M Memory & Context C People Behavior : - Core member learn about Process Support : each other -Organization recognizes the Enabling Technology: - Share experiences and community p - Common repository y knowledge - Classifying and storing -Initial classification and -Build common vocabulary knowledge categorization schema tools -Create roles and norms - Developing ways to support -Document and library the knowledge life cycle management systems -Begin a formal history -Planning for community together and record it -Collaborative work operation environment - Start a repertoire of stories -Beginning deployment
  • 69. 3. Engaged Stage Engaged Stage 69 Function : Accessing & Learning F A L Process Support : People Behavior : -Socializing new members Enabling Technology: - Members develop trust in and loyalty to -Managing workflow the community - Portals -Commit to the community y Executing life-cycle process for developing -Outreach to new members and managing knowledge -EExpert and community d i -Model knowledge-sharing behavior - Supporting tacit knowledge exchange “yellow pages” or locators -Developing and disseminating -Tell community stories communication -Language translation -Actively search for and contribute material to build the community knowledge-base y g -Gathering and managing feedback. capabilities -Correcting problems and adjusting -Promote and participate in knowledge -Re-examining and modifying community -Electronic surveys, polling, sharing - Organization interacts with the community definition and scope and other community-sensing and learns of its capabilities -Ensuring self-governance and self- or feedback tools regulation
  • 70. Active Stage 4. Active Stage g 70 Function : Collaboration F C ll b Enabling Technology: People Behavior : Process Support : -Electronic meetings -Individuals engage other community -Problem-solving and decision- -Collaboration tools, such as members to solve problems making ki for issue based discussion issue-based and do “real work” -Team work rooms -The community creates focused work -Sensing and assessing the groups organizational environment -Analytical and decision- -The community connects to and -Enhancing community learning making tools interacts with other communities and feedback processes -Integration of community g y -The organization actively supports Th i ti ti l t -Integrating with organizational and measures community work technology with the processes applications and -The organization begins to rely on -Linking with other communities the community's knowledge to technology of the contribute to business value organization
  • 71. 5. Adaptative Stage p g Adaptive Stage 71 Function : Innovation & Generation F I G People Behavior : -The community changes its environment through creation of new Process Support : p , , products, new markets, new Ad ti i l to the -Adapting responsively t th Enabling Technology: g gy businesses. -Members working together advance environment, exhibiting dynamic -Pilot uses of technology the knowledge, and even the stability -Integration with the definition, of their field. -Developing advanced boundary processes technologies of external -The community sponsors new communities communities. -Mentoring the formation of new g organizations g -The organization uses the community communities -Technology transfer to develop new capabilities -Focusing on innovation and to respond to and influence markets.
  • 72. CASE – WIKA IN COP DEPLOYMENT 72 (Potential t Ad t ti Stage) (P t ti l to Adaptative St ) Hari kedua presentasi Community of Practice (CoP) dengan judul Pedoman Pembuatan, Pemasangan Logo, dan Pagar sebagai Identitas dan Citra Perusahaan setelah sebelumnya mengangkat judul mengenai Perusahaan, Atracting Qualified Employees to Reach a Successful Organization dan Boostering KM Through Reward Point. Pada presentasi CoP hari ini, Rabu (13/9), tim terdiri dari oleh Eddy Sularso, Pia Noor Bambang, Djoko Wahyudi, Yunius, Fadhli Piliano dan M. Rifai Afif. Kegiatan presentasi tersebut tidak terlepas dari paket WIKA’s People Development, yaitu “Breaktrough” yang diperuntukkan bagi Top Management Super Specialist ( GM, Manager Divisi dan Manager Biro). Breaktrough angkatan ke-6 yang diikuti oleh tiga puluh enam peserta yang diselenggarakan mulai tanggal 3 s.d 5 Mei 2006 . Breaktrough lebih menitikberatkan pada penajaman soft competence terutama ?leadership? , sehingga pada akhirnya para peserta dapat menggunakan leadership mereka lebih tepat sasaran. Setelah training breaktrough pada waktu itu, para peserta dari berbagai divisi ini akan membentuk CoP yang terdiri dari 6-10 orang. Dalam masa enam bulan ke depan, CoP diharuskan membuat makalah dan memilih bahasan yang menjadi area of interest mereka. Sudah barang tentu isi makalahnya seputar “issue” yang sedang mengemuka di perusahaan, dan diharapkan memberikan terobosan baru untuk perusahaan. Source : http://www1.bumn.go.id/news.detail.html?news_id=15765. Last Accessed May 21 2008
  • 73. MEASUREMENT : CASE IN XEROX - Copier Repair Technician 73 CATEGORY MEASURES Community Activities # of sharing tips # of user connected % of users updating weekly Knowledge Assets # of solutions submitted # of days to validate solutions Performance Outcomes # of customer problems resolved % of reduction in service hours % of reduction in parts dollars $ saved in cost of service and support Sir John Brown, CEO of BP, uses the following example when explaining BP's KM initiative: quot;Every time we do something again, we should do it better than the last time Deep water drilling is a good again time. Deep-water example. In 1995, we spent 100 days drilling a deep-water well. We now spend 42.quot; Source : Etienne Wenger, Cultivating Communities of Practices, HBS, 2002
  • 74. MEASUREMENT CASE – h KM Metrics Dashboard hp M t i D hb d Participation Capture 50% The number of new projects recorded in the PPR as a percentage of all new projects booked. Goal: 80% 61% Reuse The average amount of project content that was reused by new projects entered into the db j t t d i t th PPR for this month. Goal: 45% PPR Usage Portal Usage Capture 40% 76% 80% The number of employees who reviewed one or more project profiles from the PPR 23% this month, as a percentage of total C&I population. Goal: 20% Portal Usage The number of employees who visited one or more practice portals looking for official content this month, as a percentage of total C&I population. G l 40% l Goal: 14% Participation 34% The number of employees who participated in the forums (either online or as a subscriber) this month, as a percentage of PPR Usage Reuse total C&I population Goal: 50% population. 20% 45% 74
  • 75. 75 Q&A sucipto.asan@gmail.com i @ il