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Becoming the LinkedIn University
Andrew Middleton & Sue Beckingham
Sheffield Hallam University
Managing Our Professional Presence
Student Staff
Identity
Being & Becoming
PPDP and Employability
Establishing our standing
Our practice is our profile
social media profiles are a common currency for all aspiring and developing professionals
Update your status!
Who and where are your contacts?
Peers Employers
Alumni Publics
Clients Associations
Update your status!
Focusing on the “Presentation Layer”
strategic Professional Profiling
“What’s happening?...
(nothing*?*!)
from small acorns...
Update your status!
Promoting and modelling
employability and PPDP
Being Professional, demonstrating
reflective, connected and curated
practice
You and LinkedIn?
I am...
★ not aware
★ aware
★ familiar
★ on LinkedIn
★ on LinkedIn regularly
★ on LinkedIn daily
Learning ecologies
Valuing lifewide
learning and
developing lifelong
habits
We are at the centre of our learning
“A learning ecology is defined as the set of
contexts found in physical or virtual spaces that
provide opportunities for learning.
Each context is comprised of a unique
configuration of activities, material resources,
relationships, and the interactions that emerge from
them.”
Barron (2006, p.195)
“An environment that fosters and supports the
formation of communities and networks.
If ecologies are the spaces of learning, then
networks are the structures of learning.
Networks do not occur in a vacuum.
Knowledge is networked and distributed, and the
act of learning is the creation and navigation of
networks.”
Siemens 2008
Ecologies and networks
Providing students opportunities to develop professional digital and social media skills to
enhance meaningful engagement with personal and professional development.
Available on Slideshare: http://www.slideshare.net/suebeckingham/providing-students-opportunities-to-develop-professional-digital-and-social-media-skills-for-
ppdp
Introducing activities that allow students to:
★ explore and experiment with multimedia to personalise their own reflective
blogs and professional portfolios
★ use inquiry to observe, listen, interact and learn within professional social
media spaces
★ capture feedback from tutors, peers, employers and the wider public using
innovative ways chosen by themselves
★ prepare in a safe space for their public professional portfolio which could
be a blog, website, LinkedIn profile or digital CV
The project
12 case study videos and written
artefacts :
★ Students
★ Staff
★ Alumni
★ Employers
and
★ Guidance
So, is this where we do PPDP?
How does it fit in with other PPDP approaches?
LinkedIn University Presentation Layer
Formal
Learning
Activity
Informal
Learning
Activity
Work
Experience
Activity
Life
Experience ...
The habit of Reflection on Learning
Other formal and self defined tools
What next?
★ The project will be delivered to the HEA next Tuesday
★ We will then construct a Toolkit using WordPress to host and
develop the collection
★ https://blogs.shu.ac.uk/profiles
★ What would you like to see in the toolkit?

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Becoming the LinkedIn University

  • 1. Becoming the LinkedIn University Andrew Middleton & Sue Beckingham Sheffield Hallam University
  • 2. Managing Our Professional Presence Student Staff Identity Being & Becoming PPDP and Employability Establishing our standing Our practice is our profile social media profiles are a common currency for all aspiring and developing professionals
  • 3. Update your status! Who and where are your contacts? Peers Employers Alumni Publics Clients Associations
  • 4. Update your status! Focusing on the “Presentation Layer” strategic Professional Profiling “What’s happening?... (nothing*?*!) from small acorns...
  • 5. Update your status! Promoting and modelling employability and PPDP Being Professional, demonstrating reflective, connected and curated practice
  • 6. You and LinkedIn? I am... ★ not aware ★ aware ★ familiar ★ on LinkedIn ★ on LinkedIn regularly ★ on LinkedIn daily
  • 7. Learning ecologies Valuing lifewide learning and developing lifelong habits
  • 8. We are at the centre of our learning “A learning ecology is defined as the set of contexts found in physical or virtual spaces that provide opportunities for learning. Each context is comprised of a unique configuration of activities, material resources, relationships, and the interactions that emerge from them.” Barron (2006, p.195)
  • 9. “An environment that fosters and supports the formation of communities and networks. If ecologies are the spaces of learning, then networks are the structures of learning. Networks do not occur in a vacuum. Knowledge is networked and distributed, and the act of learning is the creation and navigation of networks.” Siemens 2008 Ecologies and networks
  • 10. Providing students opportunities to develop professional digital and social media skills to enhance meaningful engagement with personal and professional development. Available on Slideshare: http://www.slideshare.net/suebeckingham/providing-students-opportunities-to-develop-professional-digital-and-social-media-skills-for- ppdp
  • 11. Introducing activities that allow students to: ★ explore and experiment with multimedia to personalise their own reflective blogs and professional portfolios ★ use inquiry to observe, listen, interact and learn within professional social media spaces ★ capture feedback from tutors, peers, employers and the wider public using innovative ways chosen by themselves ★ prepare in a safe space for their public professional portfolio which could be a blog, website, LinkedIn profile or digital CV
  • 12. The project 12 case study videos and written artefacts : ★ Students ★ Staff ★ Alumni ★ Employers and ★ Guidance
  • 13. So, is this where we do PPDP? How does it fit in with other PPDP approaches? LinkedIn University Presentation Layer Formal Learning Activity Informal Learning Activity Work Experience Activity Life Experience ... The habit of Reflection on Learning Other formal and self defined tools
  • 14. What next? ★ The project will be delivered to the HEA next Tuesday ★ We will then construct a Toolkit using WordPress to host and develop the collection ★ https://blogs.shu.ac.uk/profiles ★ What would you like to see in the toolkit?

Editor's Notes

  1. Staff and students both need to develop and maintain their professional profile for lifelong employability We need to: Identity - manage information about ourselves Being & Becoming - recognise our identities are informed by and inform our social network and this informs our aspirations too PPDP & Employability - HEA say: “PDP can help to: plan, record and reflect upon their experiences in a way that develops their employment related skills and self-awareness; make realistic and suitable career plans based upon their heightened self-knowledge; demonstrate both their employment potential and their ability to manage their future professional development to employers.” Establishing and maintaining our standing - As professionals, or becoming professionals, we need to… Our practice is our profile - actively managing your profile (as a student or a teacher) means you are actively engaged in reflecting on your professional standing
  2. Your contacts: Being connected People like you are likely to be in other places People you need are likely to be in other places People who need you are likely to be in other places Is online social media a fad? - no it is something important that we just weren't able to do before. Now that we can.... we should.
  3. Managing the ‘Presentation Layer’ drives our engagement with developing ourselves professionally - we need evidence and stories to refresh our presence We do not want to drift through University or through our careers, but developing our reflexivity about our personal and professional lives is not something that comes easily to a lot of us. A first step to being self-reflective, critical and active is to make a simple public commitment. One tweet a day, one blog post a week…
  4. Staff, by actively establishing a LinkedIn presence you will be:: Focus on developing and then maintaining your professional profile You will be promoting and modelling employability i.e. Being Professional, demonstrating reflective, connected and curated practice You will be promoting and modelling PPDP i.e. Demonstrating reflective practice
  5. Do a show of hands Look at the survey we ran in class No Yes but I have not set up a profile Yes, but I have only set up a basic profile Yes, it is important to me and I try to update my profile regularly Yes, LinkedIn is a key social networking tool for me and I use it regularly to share my profile and connect with others TALK TO PEOPLE - who values it? Why? Who prompted you to set up a profile? - colleague, friend, Careers advisor
  6. Time at university affords rich experiences. For students it is the perfect time to act and reflect and to learn about oneself. We all need to be able to act and reflect - to learn from and build upon our experiences.
  7. Barron, B. (2006) Interest and Self-Sustained Learning as Catalysts of Development:A Learning Ecology Perspective. Human Development. http://www.life-slc.org/docs/barron-self-sustainedlearning.pdf
  8. http://elearnspace.org/Articles/systemic_impact.htm
  9. How LI can be a hub to other sites of social media? SB introducing functionality and connectivity.
  10. Students producing videos, doc etc Wordpress site
  11. How does the LinkedIn University help you? How does it fit in with other PPDP approaches? Discuss how the presentation layer relates to other directed and self determined tools including social media
  12. Q: How can we anything you want inthe toolkit