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Building Your
Professional Online
Presence
How will YOU make
your mark?
Sue Beckingham | @suebecks
Sheffield Hallam Univer...
Aims are to:
• Introduce the concept of a
professional digital footprint
• The professional use of social
networking chann...
How can social media help you to
develop your professional online
presence?
http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
The world is
getting smaller
as more social
communication
tools connect us
AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social...
PERSONAL
(social)
PROFESSIONAL
Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White,...
Where you 'visit' or 'reside' online
An exemplar of what this might look like completed.
PERSONAL
PROFESSIONAL
EMAIL
EMAIL...
How are others using the Internet?
Graham and De Sabbata, Oxford Internet Institute 2013
What happens online in 60 seconds?
http://www.alexa.com/topsites/global
will find the digital
footprint you leave
behind!
Be mindful of how people
search for...
Social media ranks highly
People searches every day
2013
Social sites are also used as
search engines…
Avoid being mistaken for someone
else with your name.
Beware of your Digital Doppelgänger!
Politician
Musician
Filmmaker
B...
Your DIGITAL
FOOTPRINT
YOUR
responsibility
5.7 billion
professionally oriented
searches were carried out in
2012 on LinkedIn
11 thousand within 60
seconds
Sorry… There’s no magic ticket
How to take this to a
professional level?
You need to make time and be...
What I am known
for (outer)
What I stand
for (inner)
Build a professional identity
1. Follow selectively
2. Browse Engage Share Amplify
3. Consider your online ‘voice’
4. Build your online reputation and d...
Wanted:
Graduates
Find out how potential
employers in your
discipline are now using
social networks such as
Twitter and Li...
http://www.highfliers.co.uk/download/GMReport13.pdf
Annual review of
graduate vacancies
and starting salaries
at Britain's...
Where Employers promoted
Graduate Recruitment 2012-2013
71% more emphasis on the use of social media than in
previous year...
JOB
SEARCH
Internet
Events
Newspaper
Recruitment
Agency
Social
Networking
Career Fairs
Networking
CV
Distribution
Making c...
Connected
Author
Connected
Publisher
Connected
Conversationalist
Strategic
Disconnector
A curious, lifelong
pursuer of ing...
Visualisation of LinkedIn Connections
It’s not what you know, it’s no
longer simply who you know,
its all about WHO knows
Follow Companies
http://www.linkedin.com/studentjobs
The LinkedIn button on Company job web pages
Be aware there's more to Twitter
than cute cats, celebrities and what we
had for breakfast...
http://jobs.theguardian.com/twitterfeeds/
http://jobs.theguardian.com/jobs/graduate/
http://socialmedia4us.wordpress.com/
Consider writing your own Blog
Use a personal Blog and
start your own
'Idea Dump' e-notebook
for ideas and information
as you come up with
them.
Tag them...
Standing out from the Crowd
Sara Green
Phillippe Dubost
Matthew Epstein
Kelsey Trabue
Jonathan Frost
Christopher Spurlock
Michael Warshafsky
Social media resources for students
We've put together some guides for using social media while you're a
student at Sheffi...
Social media resources for students
http://go.shu.ac.uk/socialmedia
"Unless you try to do
something beyond
what you have already
mastered, you will
never grow."
Ralph Waldo Emerson
Building Your Professional Online Presence
How will YOU make your mark?
The exponential growth of social media and ubiquit...
Building Your Professional Online Presence
Building Your Professional Online Presence
Building Your Professional Online Presence
Building Your Professional Online Presence
Building Your Professional Online Presence
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Building Your Professional Online Presence

Building your professional online presence: How will you make YOUR mark?

The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.

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Building Your Professional Online Presence

  1. 1. Building Your Professional Online Presence How will YOU make your mark? Sue Beckingham | @suebecks Sheffield Hallam University #GradWithMore
  2. 2. Aims are to: • Introduce the concept of a professional digital footprint • The professional use of social networking channels • Developing your own professional online presence
  3. 3. How can social media help you to develop your professional online presence?
  4. 4. http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
  5. 5. The world is getting smaller as more social communication tools connect us
  6. 6. AND to continue this dialogue face to face CREATORS CURATORS CRITICS CONVERSATIONALISTS COLLABORATORS COMMUNICATORS Social Media EMPOWERS individuals to become digital:
  7. 7. PERSONAL (social) PROFESSIONAL Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013
  8. 8. Where you 'visit' or 'reside' online An exemplar of what this might look like completed. PERSONAL PROFESSIONAL EMAIL EMAIL TWITTER BLOG A BLOG B FACEBOOK GROUP FACEBOOK LINKEDIN GOOGLE+ SEARCHING PINTEREST
  9. 9. How are others using the Internet? Graham and De Sabbata, Oxford Internet Institute 2013
  10. 10. What happens online in 60 seconds?
  11. 11. http://www.alexa.com/topsites/global will find the digital footprint you leave behind! Be mindful of how people search for information
  12. 12. Social media ranks highly
  13. 13. People searches every day 2013
  14. 14. Social sites are also used as search engines…
  15. 15. Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgänger! Politician Musician Filmmaker Brewery Explorer but it could be worse...
  16. 16. Your DIGITAL FOOTPRINT YOUR responsibility
  17. 17. 5.7 billion professionally oriented searches were carried out in 2012 on LinkedIn 11 thousand within 60 seconds
  18. 18. Sorry… There’s no magic ticket How to take this to a professional level?
  19. 19. You need to make time and be...
  20. 20. What I am known for (outer) What I stand for (inner) Build a professional identity
  21. 21. 1. Follow selectively 2. Browse Engage Share Amplify 3. Consider your online ‘voice’ 4. Build your online reputation and digital presence Tips
  22. 22. Wanted: Graduates Find out how potential employers in your discipline are now using social networks such as Twitter and LinkedIn to search for Graduates and promote job and internship opportunities Be proactive
  23. 23. http://www.highfliers.co.uk/download/GMReport13.pdf Annual review of graduate vacancies and starting salaries at Britain's leading employers
  24. 24. Where Employers promoted Graduate Recruitment 2012-2013 71% more emphasis on the use of social media than in previous years (High Fliers 2013)
  25. 25. JOB SEARCH Internet Events Newspaper Recruitment Agency Social Networking Career Fairs Networking CV Distribution Making connections
  26. 26. Connected Author Connected Publisher Connected Conversationalist Strategic Disconnector A curious, lifelong pursuer of ingenious solutions Being connected isn’t just for socialising; it’s a life skill. (Davis 2013) Essential know-how for the well-connected Student
  27. 27. Visualisation of LinkedIn Connections
  28. 28. It’s not what you know, it’s no longer simply who you know, its all about WHO knows
  29. 29. Follow Companies
  30. 30. http://www.linkedin.com/studentjobs
  31. 31. The LinkedIn button on Company job web pages
  32. 32. Be aware there's more to Twitter than cute cats, celebrities and what we had for breakfast...
  33. 33. http://jobs.theguardian.com/twitterfeeds/ http://jobs.theguardian.com/jobs/graduate/
  34. 34. http://socialmedia4us.wordpress.com/ Consider writing your own Blog
  35. 35. Use a personal Blog and start your own 'Idea Dump' e-notebook for ideas and information as you come up with them. Tag them by topic for easy searching later. Personal (private) blogging
  36. 36. Standing out from the Crowd
  37. 37. Sara Green
  38. 38. Phillippe Dubost
  39. 39. Matthew Epstein
  40. 40. Kelsey Trabue
  41. 41. Jonathan Frost
  42. 42. Christopher Spurlock
  43. 43. Michael Warshafsky
  44. 44. Social media resources for students We've put together some guides for using social media while you're a student at Sheffield Hallam. You can find them at: http://go.shu.ac.uk/socialmedia, or by going to the Learning Essentials tab in shuspace, and looking in the Resources for Learning section.
  45. 45. Social media resources for students http://go.shu.ac.uk/socialmedia
  46. 46. "Unless you try to do something beyond what you have already mastered, you will never grow." Ralph Waldo Emerson
  47. 47. Building Your Professional Online Presence How will YOU make your mark? The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd. Sue Beckingham | @suebecks

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