Building your professional online presence: How will you make YOUR mark? The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.

1. Building Your
Professional Online
Presence
How will YOU make
your mark?
Sue Beckingham | @suebecks
Sheffield Hallam University
#GradWithMore

3. Aims are to:
• Introduce the concept of a
professional digital footprint
• The professional use of social
networking channels
• Developing your own
professional online presence

4. How can social media help you to
develop your professional online
presence?

5. http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/

6. The world is
getting smaller
as more social
communication
tools connect us

7. AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS
individuals to become digital:

8. PERSONAL
(social)
PROFESSIONAL
Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013

9. Where you 'visit' or 'reside' online
An exemplar of what this might look like completed.
PERSONAL
PROFESSIONAL
EMAIL
EMAIL
TWITTER
BLOG A
BLOG B
FACEBOOK
GROUP
FACEBOOK
LINKEDIN
GOOGLE+
SEARCHING
PINTEREST

10. How are others using the Internet?
Graham and De Sabbata, Oxford Internet Institute 2013

11. What happens online in 60 seconds?

12. http://www.alexa.com/topsites/global
will find the digital
footprint you leave
behind!
Be mindful of how people
search for information

13. Social media ranks highly

15. People searches every day
2013

16. Social sites are also used as
search engines…

19. Avoid being mistaken for someone
else with your name.
Beware of your Digital Doppelgänger!
Politician
Musician
Filmmaker
Brewery
Explorer
but it could be worse...

20. Your DIGITAL
FOOTPRINT
YOUR
responsibility

21. 5.7 billion
professionally oriented
searches were carried out in
2012 on LinkedIn
11 thousand within 60
seconds

22. Sorry… There’s no magic ticket
How to take this to a
professional level?

23. You need to make time and be...

24. What I am known
for (outer)
What I stand
for (inner)
Build a professional identity

25. 1. Follow selectively
2. Browse Engage Share Amplify
3. Consider your online ‘voice’
4. Build your online reputation and digital presence
Tips

26. Wanted:
Graduates
Find out how potential
employers in your
discipline are now using
social networks such as
Twitter and LinkedIn to
search for Graduates
and promote job and
internship opportunities
Be proactive

27. http://www.highfliers.co.uk/download/GMReport13.pdf
Annual review of
graduate vacancies
and starting salaries
at Britain's leading
employers

28. Where Employers promoted
Graduate Recruitment 2012-2013
71% more emphasis on the use of social media than in
previous years (High Fliers 2013)

29. JOB
SEARCH
Internet
Events
Newspaper
Recruitment
Agency
Social
Networking
Career Fairs
Networking
CV
Distribution
Making connections

30. Connected
Author
Connected
Publisher
Connected
Conversationalist
Strategic
Disconnector
A curious, lifelong
pursuer of ingenious
solutions
Being connected isn’t just for socialising;
it’s a life skill.
(Davis 2013)
Essential know-how for the
well-connected Student

31. Visualisation of LinkedIn Connections

32. It’s not what you know, it’s no
longer simply who you know,
its all about WHO knows

33. Follow Companies

34. http://www.linkedin.com/studentjobs

35. The LinkedIn button on Company job web pages

36. Be aware there's more to Twitter
than cute cats, celebrities and what we
had for breakfast...

37. http://jobs.theguardian.com/twitterfeeds/
http://jobs.theguardian.com/jobs/graduate/

38. http://socialmedia4us.wordpress.com/
Consider writing your own Blog

39. Use a personal Blog and
start your own
'Idea Dump' e-notebook
for ideas and information
as you come up with
them.
Tag them by topic for
easy searching later.
Personal (private) blogging

40. Standing out from the Crowd

41. Sara Green

42. Phillippe Dubost

43. Matthew Epstein

44. Kelsey Trabue

45. Jonathan Frost

46. Christopher Spurlock

47. Michael Warshafsky

48. Social media resources for students
We've put together some guides for using social media while you're a
student at Sheffield Hallam. You can find them at:
http://go.shu.ac.uk/socialmedia, or by going to the Learning
Essentials tab in shuspace, and looking in the Resources for
Learning section.

49. Social media resources for students
http://go.shu.ac.uk/socialmedia

50. "Unless you try to do
something beyond
what you have already
mastered, you will
never grow."
Ralph Waldo Emerson

52. Building Your Professional Online Presence
How will YOU make your mark?
The exponential growth of social media and ubiquitous use of mobile
technology has changed the way we communicate both socially and for
many also professionally. It is therefore timely to consider how social media
can be used to develop a professional online presence and help you stand
out from the crowd.
Sue Beckingham | @suebecks