1. The document provides guidance for academics on using social media for professional purposes. It outlines different types of social media platforms and how they can be used. 2. Academics are encouraged to develop their online presence through blogging, sharing content and case studies, and connecting with other professionals. Organizations can support staff by providing training and acting as role models. 3. Individuals should understand how to create a relevant online profile and take advantage of opportunities for self-determined learning through social media. They can make good use of social media by sharing their own work as well as the achievements of others.

1. The Academics’ Guide
to Social Media
Sue Beckingham | @suebecks
Keynote: EDIN, Dublin City University
7 September 2015

2. A guide to
social media for
all educators

4. ….Clearly more than just Facebook….

5. SOCIALMEDIA
Personal networks e.g. Facebook, Twitter and LinkedIn
Interest based
networks
Niche interests and hobbies e.g. Ravelry,
DeviantArt, Goodreads
Media sharing
networks
Images, video and audio e.g. Flickr,
YouTube and Soundcloud
Discussion forums Threaded conversations e.g. Google
communities, LinkedIn groups
Bookmarking sites Curation spaces e.g. Pinterest, Diigo
Social publishing Blogs and microblogs e.g. WordPress,
Blogger, Twitter, Tumblr
Online reviews Commentary on publications e.g.
ResearchGate, Academia.edu, Mendeley

6. A new language?...
• FOMO fear of missing out
• FOBO fear of being offline
• Nomophobia

7. Take time to understand
perceived barriers

8. Usedwith:https://instagram.com/madebyfolks/andhttp://madebyfolks.tumblr.com/
Using social
media can help
you develop
NEW
connections
beyond your
immediate
networks

9. Who do I connect with?
What do I talk about?

10. WHO in HE are using social media?
@HEAcademy @Seda_UK_
@Jisc@QAAtweets
@ICED_ed_dev@GdnHigherEd

11. WHO in HE are using social media?
https://www.facebook.com/HigherEducationAuthority

12. WHO in education are using social
media?

13. Universities are using social media

14. Sharon Flynn
@sharonlflynn
Rose Cooper
@repooc63
Kay Hack
@hack_kay
Iain MacLaren
@iainmacl
Mark Glynn
@glynnmark
Academics are using social media

15. Catherine Cronin
@catherinecronin
https://catherinecronin.wordpress.com/
http://www.slideshare.net/cicronin

16. Academic projects are using social
media

17. Academic humour using social media

18. @suebecks
N
D
I
PI
Y
T
E
RE
S

19. WHAT is social media being used for?
Sharing
useful
information

20. Task
• Just in time learning
• Planning a project
• CPD and training
• Research
• Teaching approaches
Traditional
• Ask your peers
• Email, meetings
• Organised classes
• Library and journals
• Workshops and events
Social Media
• Reach out to your PLN
• Crowdsource ideas
• YouTube and webinars
• Blogs and microblogs
• Tweetchats
WHAT is social media being used for?

21. Udemy Lynda.com Coursera Khan Academy
Blogs YouTube TEDx TED-Ed
MOOCs
Open Educational Resources OERS
Tweetchats Blogs Discussion Forums
WHERE are people doing this?

23. WHEN does this happen?
With increasing wireless connectivity and
almost ubiquitous use of mobile
technology
any time and anywhere
use of social media is made possible

24. WHY is social media important to
embrace?
The ripple effect

25. The mission of EDIN is to support, enhance
and influence the field of academic
development and practice. We achieve this
by informing policy and practice in teaching
and learning in Higher Education, and by
collaborating in research and dissemination
of resources. EDIN values creative, critical,
collaborative and professional approaches
in supporting teaching and learning.
connecting and
communicating
curating creating
collaborating
HOW can academics make good use of
social media?
5Cs Framework Nerantzi and Beckingham 2014

26. Curation
http://www.scoop.it/t/taking-a-look-at-moocs

27. http://socialmediaforlearning.com/
Blogging

28. • Share and engage with
contentWhat
• Provide instructions and
guidance where neededHow
• Share case studies and
exemplarsWhy
Using Social Media

29. • Share case studies and
exemplars1.Why
• Provide instructions and
guidance where needed2. How
• Share and engage with
content3. What
Using Social Media as
Educational Developers
Start with the WHY

30. HOW can organisations help staff make
good use of social media?
1 Encourage CPD time and share exemplars of how to get
started
2
3
4
Empower staff to use social networks in the workplace
Share stories about staff achievements
Senior Management acting as role models

31. HOW can individuals make good use of
social media?
1
Understand the importance of having a relevant bio on
their own online profiles
2
3
4
Connect with other professionals outside of your own
institutional network of peers
Take advantage of anytime anyplace CPD opportunities
and realise the value of self-determined learning
Developing and owning their own professional online
presence by sharing achievements of self AND others

32.  add presentations to SlideShare and sharing also
on your LinkedIn profile
 add your publications to your LinkedIn profile:
articles, press releases, papers, books and
chapters
 add projects you are involved in along with the
names of those you are collaborating with
 write guest posts for other peoples’ blogs,
websites and digital magazines
 write your own blog and share a link via Twitter
 write a LinkedIn post and updates which include
links to useful content
HOW can YOU make good use
of social media?

33. Follow #edchatie

34. http://lthechat.com/
Follow #LTHEchat

35. https://byod4learning.wordpress.com/
4th iteration will take place 11-15 January 2016
Bring Your Device for Learning

36. http://www.slideshare.net/suebeckingham/social-networking-with-seda-48831141

37. “A cross-pollination of ideas happens
as local students, participating in
different virtual communities, carry
ideas back and forth between those
communities and their local ones”
John Seely Brown 2000
Towards a Learning Ecology

38. Sue Beckingham | @suebecks
Educational Developer and Senior Lecturer at Sheffield Hallam University
with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham