Video and additional details at https://120ways.com/blog/book-launch-linkedin-for-me-and-my-career-or-business/ LinkedIn for me and my career or business by Sue Ellson Published by 120 Ways Publishing Book Launch held Monday 23 November 2020 12:30pm - 1:30pm online from Melbourne, Victoria, Australia Master of Ceremonies - Rob Chiarolli Moderator - Alison Ray Guests - 106 ook Launch LinkedIn for me and my career or business By Sue Ellson120 Ways Publishing https://120ways.com Melbourne, AustraliaMonday 23 November 2020 12:30pm GMT +11 Thank you for coming! Sue's first four books Free to download at https://www.researchgate.net/profile/Sue_Ellson Today •Top 10 features of LinkedIn in 2020 •Top 10 secrets from the book •Actions from today•Author Interview 1. LinkedIn Profile • Featured section • Audio messaging • Audio name pronunciation (10 seconds introduction) • Events 2. Open to Work • green Profile Photo ‘scarf’ (if public not just recruiters) • #opentowork • #ono (Open New Opportunities) • select five job titles 3. Showcase Services • register at https://www.linkedin.com/services • previously ProFinder 4. Open for Business • select 10 services • select location or remote • #openforbusiness • announcement post • link added to Featured 5. Company Page Analytics • see Follower details • invite Connections to Follow (100 limited) • revised engagement Statistics 6. Employee Advocacy • 300+ Followers can target your Company Page Posts based on Follower profile data including organization size, industry, jobs seniority, geography and language preference • can add Connections as Teammates • can give Kudos from Connection’s LinkedIn Profile More button 7. Video • add native video with .srt captions file • native videos on Company Pages have their own tab • LinkedIn Live (application required) https://www.linkedin.com/help/linkedin/answer/100224/applying-for-live-video-broadcasting 8. Newsfeed • multiple Reactions (not just Like) • Send from Newsfeed • Create Post - Celebrate an Occasion, Find an Expert, Add a LinkedIn Profile (and share details about one of your Connections), Share that you’re hiring, Create a poll or Offer your help 9. Stories • added in phone app • image or video • last 24 hours • Personal Profile or Company Page 10. Newsletters • still in Beta • see My Network if you are subscribed https://www.linkedin.com/mynetwork • first edition goes to all Connections

1. Book Launch
LinkedIn for me and my career or business
By Sue Ellson
120 Ways Publishing https://120ways.com
Melbourne, Australia
Monday 23 November 2020 12:30pm GMT +11

2. Thank you for coming!
https://www.researchgate.net/profile/Sue_Ellson
Free to download at

3. Today
•Top 10 features of LinkedIn in 2020
•Top 10 secrets from the book
•Actions from today
•Author Interview

4. 1. LinkedIn Profile
• Featured section
• Audio messaging
• Audio name pronunciation (10 seconds
introduction)
• Events

5. 2. Open to Work
• green Profile Photo ‘scarf’ (if public not
just recruiters)
• #opentowork
• #ono (Open New Opportunities)
• select five job titles

6. 3. Showcase Services
• register at
https://www.linkedin.com/services
• previously ProFinder

7. 4. Open for Business
• select 10 services
• select location or remote
• #openforbusiness
• announcement post
• link added to Featured

8. 5. Company Page Analytics
• see Follower details
• invite Connections to Follow (100 limited)
• revised engagement Statistics

9. 6. Employee Advocacy
• 300+ Followers can target your Company
Page Posts based on Follower profile data
including organization size, industry, jobs
seniority, geography and language preference
• can add Connections as Teammates
• can give Kudos from Connection’s LinkedIn
Profile More button

10. 7. Video
• add native video with .srt captions file
• native videos on Company Pages have
their own tab
• LinkedIn Live (application required)
https://www.linkedin.com/help/linkedin/answer/
100224/applying-for-live-video-broadcasting

11. 8. Newsfeed
• multiple Reactions (not just Like)
• Send from Newsfeed
• Create Post - Celebrate an Occasion, Find
an Expert, Add a LinkedIn Profile (and share
details about one of your Connections),
Share that you’re hiring, Create a poll or
Offer your help

12. 9. Stories
• added in phone app
• image or video
• last 24 hours
• Personal Profile or Company Page

13. 10. Newsletters
• still in Beta
• see My Network if you are subscribed
https://www.linkedin.com/mynetwork
• first edition goes to all Connections

14. BOOK SECRETS

15. Secret 1
Read the LinkedIn User Agreement (in
particular, Section 8 Do’s and Don’ts)
https://www.linkedin.com/legal/user-agreement

16. Secret 2
Complete your own LinkedIn Profile in full
(everyone needs an online presence)

17. Secret 3
Decide what you really need from LinkedIn
(avoid chasing shiny objects)

18. Secret 4
Gather your intelligence – understand the
platform and see what others are doing
locally and internationally (select the best
for you)

19. Secret 5
Decide what you will do each week (20
minutes) and stick to it (consistency is better
than perfection)

20. Secret 6
Be a Personal Encourager (and keep your
Engagement Ratio at around 12:1)

21. Secret 7
Play nice (do not kill the goose that lays
golden eggs)

22. Secret 8
Be authentic and collaborative (there is
enough for all of us)

23. Secret 9
Share your wisdom in Posts, Articles and
Groups (but keep it professional, not
personal)

24. Secret 10
Take action (and do it in small chunks so it is
manageable)

25. ACTIONS FOR YOU

26. Actions
Free books
https://www.researchgate.net/profile/Sue_Ellson
Paid books
https://120ways.com
YouTube Subscribe
https://www.youtube.com/c/120wayss
Sue Ellson Follow (14+ people please!)
https://www.linkedin.com/company/sue-ellson
Sue Ellson Review (thank you in advance)
https://g.page/sue-ellson-author/review