CRM Acceleration Sydney - CRM Made Simple 2010-10-27

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Clint Oram

Sugar 6 overview and SugarCRM roadmap given at CRM Acceleration Sydney event hosted by Levementum on 27 Oct 2010.

Technology Business

1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 1

SUGAR 6
MAKING CRM SIMPLE
Clint Oram, VP Products & Co-founder
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 2

Agenda
CRM Trends
Going Mobile, Global, Social and Cloud
Sugar 6
Translating Trends into Practice
Sugar Roadmap
A View into 2011
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 3

Going Mobile, Global, Social and Cloud
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 4

Yesterday’s Buying Model
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 5

Your Customers Today
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 6

Reaching Out to You From Everywhere
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 7

Across Multiple Languages
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 8
Hello!
Bonjour!
Hallo!
Hej!
Hei!
Hola!
Ciao!
Dia duit!
Olá!
Здравейте!

Leveraging Cloud Services
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 9

Where Do You Start?
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 10

Sugar 6
Translating Trends Into Practice
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 11

1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 12

Intuitive: Web 2.0 User Experience
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 13

Intuitive: Click to call
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 14

Intuitive: Find your customers now
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 15

Intuitive: Connect to Social data
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 16

Flexible: Connect Anywhere
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 17

Flexible: Run Anywhere
1/30/2015©2010 SugarCRM Inc. All rights reserved. 18
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 18

Open: Fully Internationalized
Sugar 6
1. English
2. French
3. German
4. Dutch
5. Italian
6. Spanish
7. Portuguese
8. Bulgarian
9. Japanese
10.Chinese
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 19

Sugar Roadmap
A View into 2011
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 20

Connecting the Social dots
1/30/2015 ©2010 SugarCRM Inc. All rights reserved. 22

Sugar Social Platform
1/30/2015 ©2010 SugarCRM Inc. All rights reserved. 23
Social Cloud Services
Local Data
Sugar
Cloud
360°

Sugar 6 Roadmap
1/30/2015 ©2010 SugarCRM Inc. All rights reserved. 24
This Statement of Direction is neither intended to commit
SugarCRM to any particular course of product development or
marketing nor to constitute an obligation under any license
agreement or any other contractual agreement with SugarCRM
or concerning the SugarCRM products.

Summary
CRM Trends
Sugar 6
Sugar Roadmap
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 26

THANK YOU!
Clint Oram, VP Products & Co-founder
products@sugarcrm.com
1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 27

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CRM Acceleration Sydney - CRM Made Simple 2010-10-27

19. Open: Fully Internationalized Sugar 6 1. English 2. French 3. German 4. Dutch 5. Italian 6. Spanish 7. Portuguese 8. Bulgarian 9. Japanese 10.Chinese 1/30/2015 Copyright © 2010 SugarCRM, Inc. All rights reserved. 19

24. Sugar 6 Roadmap 1/30/2015 ©2010 SugarCRM Inc. All rights reserved. 24 This Statement of Direction is neither intended to commit SugarCRM to any particular course of product development or marketing nor to constitute an obligation under any license agreement or any other contractual agreement with SugarCRM or concerning the SugarCRM products.

25. Sugar 6 Roadmap Summer 2010 Revolutionize the User Experience Entirely new user interface Multi-tasking shortcut bar Better search All based on customer feedback Run Anywhere Support for MS Azure Cloud Support for Parallels Cloud 1/30/2015 ©2010 SugarCRM Inc. All rights reserved. 25 Spring 2011 Connect to Social Collaboration Integrate with Google Apps, IBM LotusLive, Cisco WebEx Easier archiving of emails Updated calendar module Run Anywhere Sugar Mobile for Android Simplify Customizations Sugar Logic Increased Usability Customer feedback Fall 2010 Run Anywhere Sugar Mobile for iPhone Internationalize Language packs Increased Usability Customer feedback Fall 2011 Get Started Faster Import of contacts from Google, LinkedIn and more Leverage the Social Profile Business processes based on social CRM data Increased Usability Customer feedback

Editor's Notes

Did you know that 70% of all CRM implementations fail? So, if you want to be part of the successful 30%, where do you start?
Make a better slide?
Social CRM plays an important role in the next evolution of CRM technology. I’m a firm believer in creating applications that add value to the individual user. While SalesForce (and Sugar) have been creating CRM applications accessible for low cost in a Web browser, the Internet has enabled new modes of sales rep interaction that the old CRM software model doesn’t leverage. We need to bring those into Sugar, exactly as you describe. I want the individual sales rep to want to use Sugar. The ability to easily manage thousands of relationships as provided by Social CRM tools is going to unleash whole new levels of highly personalized and highly relevant commerce. How exactly we see that unfolding is an interesting discussion to pursue in advance of SugarCon. I really liked the points made by Philippe Cases from Spoke about how Social CRM tools enable a single sales rep to proactively manage and nurture thousands of business relationships. I imagine scenarios here where email marketing campaigns are driven off of Tweets, changes in a company’s About Us page trigger customer retention programs, customer conversations are tracked across email/twitter/blog comments/forum posts, and more.

CRM Acceleration Sydney - CRM Made Simple 2010-10-27

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Editor's Notes