MARKETING ANALYSIS OF NESTLE

1. MARKETING FINAL
PROJECT.
SUBMITTED TO:
SIR MAILIK HUSAIN

2. COMPANY

3. INTRODUCTION
•FOUNDED IN 1866 BY
HENRI NESTLE
•WORLDS LARGEST FOOD
COMPANY
•MORE THAN 500 PRODUCTS
•OPERATING IN 86
COUNTRIES

4. OBJECTIVES
•TO BE WORLD LARGEST AND BEST
BRAND FOOD MANUFACTURE.
•TO MAKE WELL SELLING
PRODUCTS & BE THE BEST IN THE
MARKET.
•TO BUILD MUTUAL TRUST WITH
CONSUMERS, BUSINESS PARTNERS
AND GOVERNMENTAL
AUTHORITIES.

5. PRODUCT:
NESTLE PURE LIFE.
• LAUNCHED IN
DECEMBER 1998.
• PAKISTAN WAS THE
FIRST COUNTRY
WHERE THIS BRAND
WAS LAUNCHED.
• IT IS PREMIUM
DRINKING WATER
•

6. SWOT ANALYSIS
SWOT analysis would tell
us in better way about the
competitive position of the
company. Following is
SWOT analysis of the
company.

7. STRENGTHS
•STRONG BRAND NAME.
•PURE DRINKING WATER IN
MARKET.
•MINERAL PRODUCT.
•MAINTAINED QUALITY AND
TASTE.

8. WEAKNESS
•NO SPECIFIC WEAKNESS.
•ONLY RELATIVELY
EXPENSIVE THAN OTHER
BRANDS.
•JUST NEED TO REMAIN
FOCUSED.

9. OPPORTUNITIES
•CONSUMERS
BUY FOR
CONVENIENCE.
•ARE NOT
LOYAL TO A
PARTICULAR
BRAND.
•THEY SHOP ON
PRICE.
•PURE LIFE

10. THREATS
•TOUGH
COMPETITIO
N
•CHANGING
CONSUMER
TREND
•INCREASING

11. MARKET
SEGMENTATION OF
NESTLE:
NESTLE SEGMENTATION
MAINLY BAISED ON
DEMOGRAPHICS
DEMOGRAPHIC
SEGMENTATION DIVIDES
THE MARKET INTO GROUPS

12. DEMOGRAPHIC
SEGMENTATION
•NESTLE MAINLY FOCUSES ON
AGE, GENDER AND FAMILY.
•PRODUCTS SUCH AS:
oNESTLE NESVITA FOCUSES ON
FEMALES.
oNESTLE CANDY PRODUCTS
TARGET SPECIFIC AGES
o

13. SEGMENTATIONS OF PRODUCTS.
FEMALES
FAMILIES
CHILDREN

14. MARKETING MIX OF
NESTLE
•PRODUC
T
•PRICE
•PLACE
•PROMOT

15. PRODUCT
•BEING THE LARGEST FOOD
SUPPLIERS, NESTLE HAD A WIDE
RANGE OF PRODUCTS
•DAILY USE PRODUCTS
•THEIR PRODUCTS SATISFY THE
CUSTOMER PSYCHLOGICALY AND
FUNCTIONALY.
•EG,INFANT NUTRITION, MILK
PRODUCTS, MORNING CEREALS,

16. Cereals
Coffee
Chocolates
Infant food
Water

17. PRICE
•FLEXIBAL PRICES
•MARKETING STRATEGY INCLUDES
WIDE RANGE OF PRICING
STRATEGY
•PRICES ARE AFFORTABLE FOR ALL
TYPES OF CONSUMERS
•BULK PURCHASE DISCOUNT ALSO
AVAILABALE

18. PLACE
•MAIN BUSINESS IN EUROPE
•90 % SALES IN EUROPE
•IT HAS THREE ZONES IN
PAKISTAN
•NORTH ZONE (Peshawar,
Rawalpindi, Islamabad)
•CENERA ZONE (Multan)

19. PROMOTION
• WELL PLANED PROMOTION
STRATEGIES
• ADVETIZING ON ELECTRONIC AND
PRINT MEDIA
• EVERY BRAND LAUNCHED WITH A
NEW PROMOTIONAL COMPAIGN

20. DISTRIBUTION
•NORTH ZONE
• Islamabad, Jhelum & Peshawar
•SOUTH ZONE
• Karachi, Hyderabad & Sukkur
•CENTERAL ZONE
• Lahore, Faisalabad,
Multan, Sahiwal

21. STRATEGIESFOR
COMPETITIVE
ADVANTAGE
•Customers come first.
•Quality is competitive
advantage.
•Quality is a joint effort.
•Quality is made by people.
•Quality is action.

22. •TELIVISION
•RADIO
•MAGZINES
•NEWS PAPERS
•INTERNET
•ADVERTS ON VEHICLES
PROMOTIONAL
STATEGY

23. FUTURE PLANS
•SOUPS
•PET NUTRITION
•ICE CREAMS