The document discusses the global lubricants market. It notes that the global demand for lubricants is 41.7 million metric tons, with Asia being the third largest market. The lubricants industry has seen 1700 players consolidate into bigger companies through mergers to increase stability. Technology and engineering have improved lubricant quality and increased demand. Lubricants see derived demand from gasoline, diesel, kerosene and fuel oil. They are also jointly demanded for applications like brake fluids, greases, hydraulic fluids and more. Key organizational customers include OEM manufacturers, car dealerships, fleet operators and race teams. The lubricants market is segmented into automotive, industrial and marine. Market strategies focus on branding, pricing, accessibility, services

1. LUBRICANTS,
GREASE & OIL
SURYA PRAKASH TIWARI (12)
SUMAN SEKHAR BISWAL (05)

2. Introduction
• Global Demand – 41.7 million metric tons
• Asia – 3rd Largest Market

3. International
Consolidation
• 1700 players
• Merger with bigger companies
• Increase in volatility

4. Technology
• Improved engineering
• Increased demand
• Better quality of base oil

5. Derived Demand
• Gasoline: motor spirit/petrol
• Diesel - vehicles and other motors/engines
• Kerosene - cooking/heating
• Fuel Oil: boiler fuel for industry, power and
shipping

6. Joint Demand
• Brake Fluids
• Lubricating Grease
• Hydraulic Fluids
• Transmission Fluids
• Oil Based Additives
• Petroleum Jelly and Waxes

7. Organizational Customers
• OEM Manufactures
• Car Dealerships
• Fleet Operators
• Race Teams

8. Segmentation
• Automotive
• Industrial
• Marine

9. Market
Strategies
• Brand name, Price, Accessibility and Services
• Sales Push to Brand Pull
• Promotion, Discounts and Mergers