used in interview of marketing

1. What is marketing?
Marketing is the art or science to gather, maintain and improve profitable clients for one's company.
The management process for identifying, anticipating and satisfying customer requirements profitably
How do you write a marketing plan?
This is advice on small business marketing planning from the Federal Consumer Information Center and the
Small Business Administration:
The first step in developing a small business marketing plan is to understand your market. Market
evaluation is critical and provides the basic data that will determine if and where you can successfully sell
your product or service.
Developing a small business marketing plan involves defining your goals, scrutinizing your competition and
your customer base, and interviewing potential suppliers. The information collected can help you; if
necessary, adapt your product or service to better meet customer needs.
Market research can help you:
 create primary and alternative sales approaches to a given market,
 make profit projections from a more accurate database,
 organize marketing activities,
 develop critical short- and mid-term sales goals and establish the market's profit boundaries, and
 identify what makes your business different from similar businesses with similar products.
Your marketing research should answer these basic questions:
 Who are your customers?
 Where are they located?
 What are their needs and resources?
 Is the service or product essential in their operations or activities?
 Can the customer afford the service or product?
 Where can you create a demand for the service or product?
 Can you compete effectively in price, quality and delivery?
 How many competitors provide the same service or product?
 What is the general economy of your service or product area?
 What areas within your market are declining or growing?
Research on competitors is extremely important. Visit industry trade shows to find out what your
competitors are selling and how they are marketing their products. Similarly, stay current on industry
magazines and publications.
Market research isn't a one-time activity. Once you establish your business, you should stay in touch with
your customers. You may have to adapt your product or service and alter your marketing strategy to keep
up with your customers' changing needs.
What is the PESTLE analysis for Marks and Spencer
Pestle stands for political, economical, sociocultural, technology, legal and environmental.
Marks and Spencers Plan A is the perfect examples of sociocultural, econonmical and environmental....legal
im not sure and political could be outsourcing and things like that.

2.  *Advertise as a foreign product - there is novelty in such for some countries. For example by
default, many would assume a French wine has better quality. If it is something that the
country perceives Americans to do better - stick with that approach.
 Joint Partnership with a Local Firm - that way it can be considered a 'local product' and try
to find a firm that has already established credibility
 Licensing - you could just sell the rights to your product to a foreign firm. The problem lies
that they aren't obligated to maintain the quality standards that you may perceive
necessary, and therefore hurt brand image.
What distribution channels are used by Pepsi?
pepsi has its own fleet of trucks and warehouses they use to service their customers.
CONSUMER AWARENESS
Anyone who consumes goods is a consumer. Consumers get exploitedin the market. They respondto advertisements andbuy goods.
Generally advertisements do not give all the information that a consumer needs t know or wants to know about a product.
Some of the common methods of exploitation are
1. Under weight and under measurements –not measured or weighed correctly
2. Substandard Quality –defective home appliances and medicines beyond expiry date
3. High prices—charging above the retail price
4. Duplicate Articles—selling fake items in the name of the original
5. Adulteration and Impurity—is done to get higher profits
6. Lack of safety Devices—absence of inbuilt safeguardsin appliances
7. Artifical Scarcity—hoarding and black marketing
8. False and Incomplete Information—misleading information on quality, durability, and safety.
9. Unsatisfactory after sales Service—high cost items like eletronics and cars require constant and
regular service.
10. Rough behaviour and Undue conditions—harassment in getting LPG connection or a telephone
connection
What are the three types of mergers?
1)Horizontal mergers: The consolidation of firms that are direct rivals--i.e. firms that sell substitutable
products or services within the same geographic market.
2)Vertical Mergers: The consolidation of firms that have potential or actual buyer-seller relationships.
3)Conglomerate Mergers: Consolidated firms may share marketing and distribution channels and perhaps
production processes; or they may be wholly unrelated.
4)Congeneric mergers occur where two merging firms are in the same general industry, but they have no
mutual buyer/customer or supplier relationship, such as a merger between a bank and a leasing company.
Example: Prudential's acquisition of Bache & Company.
What is consumerism?
Consumerism can be defined as a social movement seeking to augment the right of buyers in relation to
seller. there are four main rights in consumerism:
- right to safety
- right to choose
- right to be informed
- right to be heard

3. can you suggest me which new one stragies will you opt for the marketing if you
can?
B2C mrktng tht is Businesss to Consumers..its helps alot to
know abt the market requirements n the current conditions
for the particular marketing for the services which r been
provided...
what is the difference between marketing and sales?
Marketing is an organizational function and a set of process for
creating,communicating,delivering value to the customer and for managing
customer relationship and retaining with satisfaction.
->sales is the act of persuading or influencing customer to buy a product or
service( actually exchange something value for)
How would you brand yourself?
Q: What are the different stages of a product lifecycle? Give examples of 3 products at different stages. What is will be
their next stage?
Q: What competitive skills do you have?
Q: How will you sell a refrigerator to an Eskimo?
Q: What is the difference between marketing and sales?
Q: What is online marketing?
Q: How would you rate yourself as a salesperson on a scale from 1 to 10?
Q: Develop a marketing plan?
Q: Which of our products/services most appeals to you and why?
Q: Describe a marketing plan you developed. What was the result of implementing that plan?
Q: Explain in brief the situations when you would be using
Integrative growth strategy
Intensive growth
Diversification growth strategy
Q: Which environmental variables impact a marketing plan?
Q: Which was the most difficult sale you made?
Q: Which was the largest sale that you have lost?
Q: Do you want to ask anything from us?
Q: What are your hobbies?
Q: How do you pursue your hobbies?
Q: What has been your greatest achievement?
Q: What has been your greatest failure?
Q: How do you take challenges?
Q: How would you tackle a customer complaining about a product you sell?
Q: What do you like most about sales?
Q: What are your salary expectations for this job?
Q: What are the projects you have ever undertaken?
Q: What do you do in leisure time?
Q: Are you willing to work in shifts?
Q: What is the thing you like the most in the world? Why?
Q: What is the thing you dislike the most in the world? Why?
Q: What does success mean to you?
Q: How do you define failure?

4. Q: How do you define arrogance? Are you arrogant?
Q: What role are you ready to take in a group?
Q: Who has been an inspiration for you?
Q: What is more important to you money or success?
Q: What kind of person are you?
Q: Rate yourself on a scale of 10.
Q: Why did you choose _________ as your major/subjects?
Q: Are you willing to travel?
Q: Why are you leaving the organization you work for?
Q: How much time do you need to join the organization?
Q: Are you aggressive?
Q: What makes you a good manager?
Q: What motivates you the most?
Q: What skills and abilities do you have?
Q: Is there anything you want to ask?
Q: How can marketing lead the way toward customer centricity?
Q:What experience do you have to support your answer?
Q:If your company markets through both B2B and B2C channels, describe any channel differences in
approaching customer-centricity.
Q:What are your top three predictions about how integrated, multichannel marketing in your industry will evolve in 2008?
Why?
Q: How could your firm change its organization, processes, and culture to compete more effectively?
Q: How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
Q:With whom should you partner to help support this shift to customer-centricity?
Q:How can you leverage new channels, tactics, and media to drive customer engagement and intimacy?
Q:What steps have you taken to link these divers to your team's compensation?
Q:What did you do to prepare yourself for this interview?
Q:whether adverstising through tv,radio is direct marketing?
Q:When was the last time you created a marketing innovation, which energized you, and why did it do so?
Q:What steps to you take to promote a business idea to your manager?
Q:What is your psychology of selling?
Q:Apart from financial considerations, what is challenging about marketing?
Q:Why is marketing research important?
Q:What have been your most striking findings? What data have really shocked you?
Q:Describe your sales experience.
Q:Do you have any supervisory skills?
Q:List your key accomplishments.
Q:Have you ever been charged with training and coaching other sales professionals?
Q:What success did you experience?
Q:Describe a typical day for you.
Q:What has been your biggest disappointment with a prospect or client?
Q:How much of your current client base consists of repeats and referrals?
Q:What major clients have you closed over the last 6 months?
Q:What sales challenge have you experienced recently?
Q:How do you describe your salesmanship style?
Q:How would you go about persuading a customer that our product was better than any other?
Q:What experience do you have of setting and meeting sales targets, both personally and as a sales team?
Q:How would you go about identifying consumer / customer needs and wants?
Q:We are looking for a truly inspiring Marketing and PR Executive, someone who can create a culture of open
communication, trust and respect. What strategies would you implement to achieve this?
Q:Tell us about your experience with focus groups.
What steps would you take to nurture commercial awareness and a sales focus in this customer service team?
Q:What criteria are you using to evaluate the organizations for which you hope to work.
Q:What two or three things are important to you in your job?
Q:Why should I hire you?
Q:What makes you better than the other people I'm seeing today?
Q:Have you applied to any other areas apart from marketing?
Q:Give me an example of how you convinced someone to do something that they were not too keen on doing.

5. Q:What do you realistically believe to be your earning potential?
Q:Tell me about how you persuade people to accept your point-of-view.
Web definitions for Online marketing
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or
e-Marketing, is the marketing of products or services ..
What does success mean to u?
every single contribution and effort no matter how
insignificant it is to the goal is what i term success...i
feel that there is nothing as failure...it is a valuable
input which u have learned and which will get u closer to
the ultimate goal.there is nothing wrong in failure, the
only thing that matters is how fast u recover from
it...which show ur success.