Fredric John Baur invented and patented freeze-dried ice cream. He requested that his ashes be buried in a part of his invention. The second question describes how the "Just Do It" slogan was created for Nike after the founder was inspired by the last words of a man before a firing squad. The third question identifies the famous advertising campaign for De Beers diamonds as "A Diamond Is Forever".

1. The Brand Quiz
Chakravyuh 2015

2. Round 1
Print Ads

3. 1

4. 2

5. 3

6. 4

7. 5

8. 6

9. 7

10. 8

11. 9

12. 10

13. Answers

15. 1. Ford

16. 2. Bayer/Asprin

17. 3. IBM

18. 4. Volkswagen

19. 5. Nikon

20. 6. Fevicol

21. 7. Reynold’s Permanent Markers

22. 8. Coke

23. 9. Tide

24. 10. Nike

26. Round 2
Famous Ad Campaigns

27. 1. The Line ?
• "I was recalling a man in Portland," Wieden told Dezeen, remembering
how in 1988 he was struggling to come up with a line that would tie
together a number of different TV commercials the fledgling agency had
created for the sportswear brand.
• "He grew up in Portland, and ran around doing criminal acts in the
country, and was in Utah where he murdered a man and a woman, and
was sent to jail and put before a firing squad."
• Wieden continued: "They asked him if he had any final thoughts and he
said: ‘____ __ __’. I didn't like ‘____ __ __’ so I just changed it to ‘____ __
__’.”

28. 2. X ?
• According to a New York Times article, the woman behind the signature line
(Frances Gerety, who wrote all of ________’ ads from 1943 to 1968) came up with it
right before bed one night after forgetting to brainstorm it earlier for the next
morning's meeting. When she reviewed what she'd scribbled down the night before,
she thought it was "just OK" -- and, after presenting it at the morning meeting, no
one was particularly enthusiastic.
• The slogan perfectly captured the sentiment the company was going for -- that X,
like your relationship, is eternal -- while also discouraging people from ever reselling
their Xs, as mass re-selling would disrupt the market and reveal the alarmingly low
intrinsic value of the product.
• X has been consistently voted as the ‘Best Ad Campaign of Century” and has
appeared in all of ________’s ads since 1948.

29. 3.

30. 4.
Fredric
John
Baur
(June
14,
1918
–
May
4,
2008)
was
a
American
chemist
and
food
storage
technician
who
was
known
for
his
development
of
frying
oils
and
freeze-­‐dried
ice
cream.
However
his
most
notable
work
was
______________.
Baur
filed
for
a
patent
for
the
same,
and
it
was
granted
in
1970.
Moreover,
as
requested
by
Baur,
his
ashes
were
buried
in
a
part
of
his
invention.
What
did
Baur
invent
and
patent
?
Funda
?
Hint,
if
required.

31. 5. Which Line ?
• It was on a freezing January night at 1 Lodhi Estate in the
Capital, that a slogan was born. It was a simple tagline that Ajay
Singh, Spice Jet co-founder, who was on the other end of a
conference call in progress, came up with after brainstorming on
other catchphrases with the core management committee.
• The eureka moment was “____ __ ____ ____ _______”, five words,
which when dressed with the brand’s face, permeated through
the consciousness of a nation and soon enough found
themselves as writings on the wall, hoardings, posters, TV and
print advertisements. It was a lesson in rhetoric for the that
brand’s competitors who had lost out on the plot ?.

32. Answers

34. The Line ?
• "I was recalling a man in Portland," Wieden told Dezeen, remembering
how in 1988 he was struggling to come up with a line that would tie
together a number of different TV commercials the fledgling agency had
created for the sportswear brand.
• "He grew up in Portland, and ran around doing criminal acts in the
country, and was in Utah where he murdered a man and a woman, and
was sent to jail and put before a firing squad."
• Wieden continued: "They asked him if he had any final thoughts and he
said: ‘____ __ __’. I didn't like ‘____ __ __’ so I just changed it to ‘____ __
__’.”

36. Just do it!

37. X ?
• According to a New York Times article, the woman behind the signature line
(Frances Gerety, who wrote all of ________’ ads from 1943 to 1968) came up with it
right before bed one night after forgetting to brainstorm it earlier for the next
morning's meeting. When she reviewed what she'd scribbled down the night before,
she thought it was "just OK" -- and, after presenting it at the morning meeting, no
one was particularly enthusiastic.
• The slogan perfectly captured the sentiment De Beers was going for -- that X, like
your relationship, is eternal -- while also discouraging people from ever reselling
their Xs, as mass re-selling would disrupt the market and reveal the alarmingly low
intrinsic value of the stones themselves.
• X has been consistently voted as the ‘Best Ad Campaign of Century” and has
appeared in all of ________’s ads since 1948.

42. UCB

43. 4.
Fredric
John
Baur
(June
14,
1918
–
May
4,
2008)
was
a
American
chemist
and
food
storage
technician
who
was
known
for
his
development
of
frying
oils
and
freeze-­‐dried
ice
cream.
However
his
most
notable
work
was
______________.
Baur
filed
for
a
patent
for
the
same,
and
it
was
granted
in
1970.
Moreover,
as
requested
by
Baur,
his
ashes
were
buried
in
a
part
of
his
invention.
What
did
Baur
invent
and
patent
?
Funda
?

46. Which Line ?
• It was on a freezing January night at 1 Lodhi Estate in the Capital,
that a slogan was born. It was a simple tagline that Ajay Singh,
Spice Jet co-founder, who was on the other end of a conference
call in progress, came up with after brainstorming on other
catchphrases with the core management committee.
• The eureka moment was “____ __ ____ ____ _______”, five words,
which when dressed with the brand’s face, permeated through the
consciousness of a nation and soon enough found themselves as
writings on the wall, campaign pamphlets, hoardings, posters, TV
and print advertisements. It was a lesson in rhetoric for the that
brand’s competitors who had lost out on the plot ?.

48. Abki Baar …..