Brand U.0 by David Armano at The Chicago New Media Summit, Sept 15-16, 2008

2. Photo: http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product

3. this is a logo

4. Photo: http://www.flickr.com/photos/jimsk/128131281/ this is a brand.

5. “ A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier

6. interactions + feelings = brands

8. celebrities are brands

9. celebrity influence

10. now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/

11. “ micro-celebrity” influence

12. #4. You stopped thinking about yourself as a person years ago. Now you're a "brand" . —Top Ten Signs You Might Be A “Weblebrity”

13. Start-Up Business: Guy Kawasaki

14. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/

15. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/

16. The 5 B’s of Building Brand U.0

17. Be Ubiquitous: Create multiple streams of “you”

18. Be Social: Effectively manage your “social systems”

19. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/

20. Be Remarkable: Do something worthy of a remark Photo: http://flickr.com/photos/thethi/2335251416/

21. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/

22. Be Yourself: let your personality shine through “ Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/