2. Agenda
SunDance Marketing Solutions Background
QR Code Education & Statistics
QR Code Campaign Examples
Benefits Using QR Codes
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3. About SunDance Marketing Solutions
Marketing Communications Company
Multi-
Channel
Marketing • Print
• Digital
Beyond • Multi-Channel
Website Creative
Design Ink on Design
Paper • Mobile
Commercial
Printing
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4. QR Codes – What Are They?
Quick Response Codes
Allow for client interaction between print and digital channels
Designed for Smartphones
QR Codes can “lead” a client to:
• Websites
• Landing Pages
• Videos
• Maps
• Surveys
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5. QR Codes – How Do They Work?
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6. Types of Codes
QR Code (2-D Barcode) Microsoft Tag (HCCB-High
Capacity Color Barcode)
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7. Bar Code Readers
iPhone Apps
• QR Code Reader and Scanner
• Redlaser
• Zbar
• Beetagg
Android & BlackBerry
AT&T Code Scanner
BeeTag
Neoreader
i-nigma
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8. QR Codes – Why Are They Important?
31% of Americans own a Smartphone 1
• Predicted to jump to 50% by the end of 2011 2
More than 50% of mobile internet users go online at least 1x day 3
37% of U.S. Smartphone users have made a mobile purchase in the
last 6 months 4
85% of QR Codes drive traffic to a URL 5
69% said they would scan to receive coupons and discounts 5
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9. QR Codes – Statistics
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10. QR Codes – Statistics
•In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2
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11. QR Codes – Creative Examples
DESIGN PRESENTATION
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12. QR Codes – Creative Examples
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13. Example - Neatorama and mental_floss
QR Code Usage: Scavenger hunt to find QR
Codes in New York City
Incentive: Ford Fiesta
Result: Increased participation through QR
Codes and promoted the two web lifestyle
magazines and the Ford Fiesta
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14. Example - Google
•QR Code Usage: Signage mounted at the
entrance to brick and mortar businesses
•Incentive: coupons, reviews, time savings and
information
•Result: Increased traffic & awareness
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15. Example - Calvin Klein
•QR Code Usage: Billboard
•Incentive: See their new racy campaign (a 40-second, uncensored
commercial featuring model Lara Stone and a quartet of male models)
•Result: Create curiosity and create buzz without causing complaints
Old Ad New Ad
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16. Example - Women of the Storm: Be the One Campaign
• QR Code Usage: Billboard in Times
Square
• Incentive: Watch the Be the One video
backed by celebrities and make a
difference by signing a Gulf Restoration
petition
• Result: Received more than 117,000
signatures with the help of the QR code
call-to-action.
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21. Sources
1 Nielsen, December 2010
2 comScore, 2010
3 Pew Research Center’s Internet & American Life Project, 2010
4 Compete, Inc., 2010
5 Media Post News, 2010
QR Code Examples
http://mashable.com/2010/12/14/qr-code-scavenger-hunt
http://mashable.com/2009/12/07/google-qr-codes
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard
http://mashable.com/2010/07/28/qr-code-gulf-campaign
http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html
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