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LINE APPLICATION
4p’s of Marketing
Group Members:
Ahsan Ali(13-arid-1606)
Qasim Naveed(13-arid-)
Zeeshan Ahmed(13-arid-
Balakh Sher(13-arid...
MARKETING MIX (4Ps)
What is LINE?
Product
“LINE” is a smartphone app which allows users to
enjoy free calls and messaging with other LINE
user...
14’09/01
490 M+
Feature
Text Chat
Video Call
Audio Chat
Find friend
nearby
Sticker
Games
Official
Account
Sponsored
Sticker
LINE’s competi...
Product
Family App Games
Price
• FREE! For normal user
• In-App Purchases
Price
• Corporate price
Official Account Official Home Sponsored Sticker
Price
MOON BROWN CONY JAMES
Spnocered stickers
Place
www.LINE.me
Promotion
• Concept
– “More LINE Much Closer”
• Using Apps
• Advertisement
THANK YOU
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 Linepresentation-4ps-mkt
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Linepresentation-4ps-mkt

4Ps of marketing on Line App

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  1. 1. LINE APPLICATION
  2. 2. 4p’s of Marketing Group Members: Ahsan Ali(13-arid-1606) Qasim Naveed(13-arid-) Zeeshan Ahmed(13-arid- Balakh Sher(13-arid) Presented to Maam Sidra
  3. 3. MARKETING MIX (4Ps)
  4. 4. What is LINE? Product “LINE” is a smartphone app which allows users to enjoy free calls and messaging with other LINE users, both nationally and internationally, regardless of which mobile network provider they are using. Linecorp.com
  5. 5. 14’09/01 490 M+
  6. 6. Feature Text Chat Video Call Audio Chat Find friend nearby Sticker Games Official Account Sponsored Sticker LINE’s competitor
  7. 7. Product Family App Games
  8. 8. Price • FREE! For normal user • In-App Purchases
  9. 9. Price • Corporate price Official Account Official Home Sponsored Sticker
  10. 10. Price MOON BROWN CONY JAMES Spnocered stickers
  11. 11. Place www.LINE.me
  12. 12. Promotion • Concept – “More LINE Much Closer” • Using Apps • Advertisement
  13. 13. THANK YOU

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