Introduction The highest class of single seater auto racing Most expensive form of racing because the teamshave to build their own cars Formula 1 cars are often called the worlds fastestbillboards. “Formula One Group” is owned by 3 majorgroups i.e. CVC Capital, JP Morgan & BernieEcclestone Second largest viewership in the world afterfootball
Formula 1 followers in India Age Group of Indian F1 fans is 20-24 years Predominately male and belonging to higher and middle class Internet savvy and fundamentally patriotic Loyalty towards winners According to the Research there could be, over the next four or five years, a potential audience of over 100 million young Indians.
How Formula 1 can Adopt Indian Culture Three Suggested way 1. Less Expensive Ideas 2. Expensive Ideas Ideas which require Govt. 3. support
Less Expensive Ideas Creating awareness through Facebook Merchandise stores Blogs and Forum for F1fans Create Mobile games on Formula 1 Sticker can be printed on UB groups products Promotion through College Festivals and SportEvents Auto graffiti
Expensive ways: Increasing no of Go Carting centers in India Set up Centralized Academy or Institute forcreating new Drivers and Engineers for Formula 1Cars Organizing intercollegiate F1 League Race inIndia Sponsorship to interested candidates Promotion through reality shows like Roadiesand Khataron Ke Khiladi Making a movie on Formula 1 and creating anew hero or Role model in India
Ideas which requireGovernment support: Form a centre body or association for Formula 1 Betting can be legalized in Formula 1 Provides land to build new circuit in Metropolitancities