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  1. 1. ACKNOWLEDGEMENT I wish to express my sincere gratitude to Mr. Vishal Jain, Sales Operational Manager for providing me an opportunity to do my internship and project work in “BRITANNIA INDUSTRIES LTD.” I sincerely thank Mr. Sushant Gadekar & Mr. Rohit Bhatt for their guidance and encouragement in carrying out this project work. I also wish to express my gratitude to the officials and other staff members of Britannia Industries LTD who rendered their help during the period of my project work. I also thank the Director of Bharti Vidyapeeth’s Institute of Management Studies and Research Dr. D. Y. Patil for providing me the opportunity to embark on this project.