2. • Get found by people who are searching for
Awareness of related services
your specialty • Build a direct & long-term relationship with your
customers
• Connect and engage with current and potential
Your customers
reputation • A powerful two-way dialogue with clients.
• People like working with those who they Admire
and Trust
Trust factor • Tremendous word of mouth
No longer Social Media channel is for simply chat, post videos or share photos
It is a powerful marketing channel through which businesses and brands can
connect with end user on a relational level and help build a community of
relationships.
4. Increase Brand awareness about Violet Arch
Create Awareness about Service offering
Building Credibility among prospect
Mark presence on Digital Space
13. Professional
Network • LinkedIN
Social • Facebook
Network
• Twitter
• Wikipedia
Blogs • Corporate Blog
• Random blogs
14. A highly-matured user with internet usage starting more than 4 years back
Over 40% of professionals are influence business
decisions
Over 20% of professionals read online reviews of
products & services
71% Follow company on LinkedIn to know more
about the organization
15. A Facebook Business Page is a public profile
that enables you to share your business and
products with Facebook users.
Fastest growing demographic is those 35 years
and older
Increase Deepens Army of brand
Loyalty Understanding ambassadors
16. Twitter receives over 40 million monthly visits - your target
market is there
Look at twitter as a way to
• Build relationship
• Update your clients
• Speak to your audience directly
• Share information
• Drive traffic to your website
17. The simplest way to start sharing information for your target audience is to
start blogging
Share tips and information
Good content, valuable and original
information
Educate, build advocacy and monitor
for issues
18. Wikipedia is the centre of the online encyclopedia universe
Not to mention being a top search result in Google
Attracting nearly 78 million visitors monthly as of January 2010.
19. The five pillars
– All of Wikipedia's official policies and
guidelines are based on five pillars that define
Wikipedia's character:
• Wikipedia is an encyclopedia.
• Wikipedia has a neutral point of view.
• Wikipedia is free content.
• Wikipedia has a code of conduct.
• Wikipedia does not have firm rules.
