6. Text Two
Case Study:
Survata (Thatโs us!)
โข When we heard that
Apple was coming out
with an iPhone 6, we
saw an opportunity to
ride the wave of a highly
publicized event.
โข As a marketing research
company, we had the
tools to conduct
consumer research and
provide value to the
story in a unique and
definitive way.
7. A Note From The Experts.
โBecome part of a
bigger narrativeโฆ
Putting data in a
broader context
attracts a broader
audience and lends
credibility to the
brand.โ
-NYTimes, 2014
Robert J. Moore
CEO, RJMerics Inc.
9. Case Study-
Airbnbโs New
Logo
โข Airbnbโs new logo
release had
spurred a deluge of
opinions across
various social
media channels.
โข Media outlets such
as Gawker who
were early to
capitalize on the
story benefited from
the viral traffic.
10. A Note From The Experts.
โโฆYou canโt have a
10-step scenario and
flow-chart for when
youโre going to
publishโฆif youโre
second or third in that
moment, it can work
against you.โ
-AdAge, 2014
Ross Hoffman
Director of Brand
Strategy, Twitter
12. Every year, there are events re-occur with regularity (The Superbowl, Black
Friday, The Oscars, Christmas) to plan a major story around.
Find a way to approach these from a unique angle! This is also a great
opportunity to showcase your product (when relevant).
14. When the first three steps
are coveredโฆ
It puts you in a prime position to be cited by
spin-off articles published afterwards!
A few ways to become a source others can
confidently cite:
Collect
research
data
Conduct
interviews
Create
unique
content
16. 1. Ride an existing story.
2. Target the front half of the news cycle.
3. Predict trending stories around pre-planned
events.
4. Become the definitive source.