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How	
  to	
  Design	
  a	
  Gamified	
  Survey

April	
  30,	
  2014
Now	
  Presenting
Gina	
  Yeagley	
  
Director	
  of	
  Marketing	
  
Survey	
  Analytics
Agenda
• Introduction	
  	
  
• Game	
  Components	
  in	
  Research	
  
• Surveys	
  and	
  Research	
  Games	
  
• Best	...
Introduction
Betty	
  Adamou	
  
President	
  and	
  Founder	
  
Research	
  Through	
  Gaming
Gina	
  Yeagley	
  
Directo...
About	
  Survey	
  Analytics
We	
  help	
  companies	
  listen	
  and	
  learn	
  
through	
  multiple	
  platforms	
  and...
About	
  Research	
  Through	
  Gaming
Research	
  Through	
  Gaming	
  specializes	
  in	
  
making	
  games	
  for	
  re...
Now	
  Presenting
Betty	
  Adamou	
  
President	
  and	
  Founder	
  
Research	
  Through	
  Gaming
Follow	
  along	
  wit...
Now	
  Presenting
John	
  Johnson	
  
Chief	
  Growth	
  Officer	
  
Survey	
  Analytics
New	
  to	
  This?	
  Start	
  Simple!
If	
  you	
  are	
  doing	
  surveys	
  yourself,	
  
you	
  don’t	
  have	
  to	
 ...
Try	
  Rewording	
  Your	
  Questions
Before	
  
!
What	
  is	
  your	
  favorite	
  video	
  or	
  
computer	
  game?	
  ...
Make	
  Your	
  Surveys	
  More	
  Interactive
Little	
  tweaks	
  in	
  the	
  theme	
  and	
  
question	
  types	
  you	...
Try	
  Turning	
  a	
  Survey	
  Into	
  a	
  Quiz
Use	
  what	
  you	
  know	
  to	
  your	
  
advantage!	
  Set	
  up	
 ...
Encourage	
  Social	
  Media	
  Sharing
The	
  Conflict	
  Between	
  Surveys	
  and	
  Games
There	
  is	
  an	
  essential	
  conflict	
  between	
  a	
  survey...
Think	
  Long	
  Term	
  and	
  Win
Instead	
  of	
  just	
  a	
  survey,	
  Sierra	
  
Nevada	
  built	
  their	
  own	
 ...
Panel	
  and	
  Community	
  Building	
  101
1. Define	
  and	
  build	
  profile	
  info	
  based	
  
on	
  a	
  typical	...
Panel	
  and	
  Community	
  Building	
  101	
  (con’t)
4. Recruit	
  via	
  social	
  media,	
  bottles,	
  	
  	
  
coas...
Points	
  and	
  Rewards
Screenshot:	
  Mindsight	
  
Strategies	
  White	
  Labeled	
  
Mobile	
  Survey	
  App	
  
(Opin...
Badges	
  and	
  Achievements
Badges	
  are	
  powerful	
  for	
  behavior	
  
change	
  and	
  act	
  as	
  a	
  guide	
 ...
Other	
  Gamified	
  Community	
  Features
✓ Personalized	
  Member	
  Portals	
  
✓ Cross-­‐Platform	
  Compatibility	
  ...
Now	
  Presenting
Gina	
  Yeagley	
  
Director	
  of	
  Marketing	
  
Survey	
  Analytics
Conclusions
Gamification	
  1.0	
  	
  
(What	
  We	
  See	
  Today)	
  


Example:	
  Rewards	
  Catalog	
  
Is	
  the	
 ...
Questions?
!
	
   	
   Follow	
  us	
  on	
  Twitter	
  
!
@SurveyAnalytics	
  
@RTG_LTD	
  
!
www.surveyanalytics.com	
  ...
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How to Design a Gamified Survey

Betty Adamou, President and Founder of Research Through Gaming teams up with Survey Analytics to show you why and how to incorporate gamification into your surveys and research efforts.

Betty presents "How to Design a Gamified Survey: 7 Things You Need to Do" and her portion of the presentation can be found on Prezi at: http://prezi.com/em-eiascrq5h/how-to-design-a-gamified-survey-7-things-you-need-to-do/

Following Betty's presentation, Survey Analytics Chief Growth Officer of Survey Analytics shows us some small tweaks we can make in our surveys to make them more engaging and interactive if we aren't ready to go all the way with gamification just yet.

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How to Design a Gamified Survey

  1. 1. How  to  Design  a  Gamified  Survey
 April  30,  2014
  2. 2. Now  Presenting Gina  Yeagley   Director  of  Marketing   Survey  Analytics
  3. 3. Agenda • Introduction     • Game  Components  in  Research   • Surveys  and  Research  Games   • Best  Practices  and  Examples   • Ideas  to  Get  Started   • Q&A  Session    
  4. 4. Introduction Betty  Adamou   President  and  Founder   Research  Through  Gaming Gina  Yeagley   Director  of  Marketing   Survey  Analytics John  Johnson   Chief  Growth  Officer   Survey  Analytics Game  based  research   methodologist,  keynote  speaker,   concept  design  and  artist 4  years  in  leading  software   marketing  programs  and  demand   generation Customer  Success  Team  at  Survey   Analytics,  12  years  in  qualitative   and  quantitative  market  research
  5. 5. About  Survey  Analytics We  help  companies  listen  and  learn   through  multiple  platforms  and   channels.     ! As  Seen  in:
  6. 6. About  Research  Through  Gaming Research  Through  Gaming  specializes  in   making  games  for  research.  These   ResearchGames™  are  strategically   designed  to  produce  more  accurate  data   through  a  more  engaging  environment.   As  Heard  at: Awards  Received:
  7. 7. Now  Presenting Betty  Adamou   President  and  Founder   Research  Through  Gaming Follow  along  with  Betty’s  presentation:    http://prezi.com/em-­‐eiascrq5h/how-­‐to-­‐design-­‐a-­‐gamified-­‐survey-­‐7-­‐things-­‐you-­‐need-­‐to-­‐do/  
  8. 8. Now  Presenting John  Johnson   Chief  Growth  Officer   Survey  Analytics
  9. 9. New  to  This?  Start  Simple! If  you  are  doing  surveys  yourself,   you  don’t  have  to  jump  and  make  a   game  just  yet.  That’s  what  the   experts  (just  like  Betty)  are  here  for.   ! Taking  small  steps  is  the  key  to  your   success  when  incorporating   gamification  to  your  surveys.
  10. 10. Try  Rewording  Your  Questions Before   ! What  is  your  favorite  video  or   computer  game?   ! After   ! If  you  could  only  play  one  video   game  for  the  rest  of  your  life,   what  would  it  be?   ! 

  11. 11. Make  Your  Surveys  More  Interactive Little  tweaks  in  the  theme  and   question  types  you  use  can   improve  the  user  experience   and  flow  of  your  survey.   ! ✓ Interactive  Sliders   ✓ Star  Ratings   ✓ Smileys,  Thumbs  up/down   ✓ Drag  and  Drop  Ranking   ✓ Images,  Videos,  Sounds
  12. 12. Try  Turning  a  Survey  Into  a  Quiz Use  what  you  know  to  your   advantage!  Set  up  a  quiz.  You   get  the  information  you  need   and  the  respondents  get  a   tangible  answer  in  return  as  an   incentive.   ! Survey  Example  Link:  http:// srvy.nl/QFtrHg    
  13. 13. Encourage  Social  Media  Sharing
  14. 14. The  Conflict  Between  Surveys  and  Games There  is  an  essential  conflict  between  a  survey  and  a  true   game.  In  a  true  game  there  is  usually  an  expectation  that   player  will  play  more  than  once.  There  is  usually  an   expectation  that  players  will  change  their  responses  in   order  to  go  through  the  next  level. Ray  Poynter   Director  of  Vision  Critical  University
  15. 15. Think  Long  Term  and  Win Instead  of  just  a  survey,  Sierra   Nevada  built  their  own  gamified   community  to  continuously  have   an  easier  way  test  new  flavors   entering  the  market…  
  16. 16. Panel  and  Community  Building  101 1. Define  and  build  profile  info  based   on  a  typical  craft  beer  consumer   ! 2. Tap  existing  database  for  Sierra   Nevada  Beer  Camp:  Brewing  with   other  craft  breweries  in  the  US   ! 3. Deployment  plan:  sending  beer   surveys,  profiling  surveys,  hold   online/in  person  discussions  on   new  flavor  ideas,  etc
  17. 17. Panel  and  Community  Building  101  (con’t) 4. Recruit  via  social  media,  bottles,       coasters,  target  geographic             locations,  etc.   ! 5. Points  and  Rewards:  Sierra  Nevada   iPhone  bottle  openers  to  all  who  sign   up  for  the  community.   ! 6.   Decide  what  kind  of  reports  should         be  generated  for  brewers  vs.  consumers  
  18. 18. Points  and  Rewards Screenshot:  Mindsight   Strategies  White  Labeled   Mobile  Survey  App   (Opinion  It) Certain  actions  give  points  and   points  lead  to  rewards.   ! Over  60%  of  businesses  use  gift   cards  for  incentivizing.     ! ✓ Easy  to  Administrate   ✓ Broad  Coverage  and  Appeal   ✓ Cost  Effective  
  19. 19. Badges  and  Achievements Badges  are  powerful  for  behavior   change  and  act  as  a  guide  to   achieving  end  goals.   ! First  you  must  learn  and  focus  on  the   needs  of  users  and  what  drives  their   interactions  to  make  badges  stick.   ! It’s  important  to  consider  badges  part   of  a  gamification  system  and  not  the   whole  experience.  
  20. 20. Other  Gamified  Community  Features ✓ Personalized  Member  Portals   ✓ Cross-­‐Platform  Compatibility   ✓ Push  Notification  Delivery   ✓ Embedded  RSS  News  Feeds   ✓ User  Discussion  Boards   ✓ Social  Sharing  and  Referrals
  21. 21. Now  Presenting Gina  Yeagley   Director  of  Marketing   Survey  Analytics
  22. 22. Conclusions Gamification  1.0     (What  We  See  Today)   
 Example:  Rewards  Catalog   Is  the  novelty  rubbing  off?   ! ✓ Very  Little  Personalization   ✓ Points-­‐Based  Economy   ✓ Mixed  and  Questionable  Success Gamification  2.0   (Future  Projections)   ! How  can  we  increase  effectiveness?   ! ✓ Panel  and  Community  Building   ✓ User  Personas  or  “Player  Types”   ✓ Game  Elements  and  Game  Play   ✓ Social  Collaboration
  23. 23. Questions? !     Follow  us  on  Twitter   ! @SurveyAnalytics   @RTG_LTD   ! www.surveyanalytics.com   ! www.researchthroughgaming.com   !

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