In just 30 minutes, learn everything you need to know about building a DIY research community! From the importance and competitive advantages to the benefits of co-creation, community management solution offers organizations a huge resource of real people at your fingertips that results in fast responses for quick decision making, cost savings, and more control over respondent profiles and rewards offered. Looking to take your engagement strategy up a notch? Then it's time to consider a community management solution. Webinar Agenda: - The importance of communities for research (Ivana Taylor - When to use communities and how to set it up (John Johnson) - How to use it in the field (Heather Carpenter) - Live Q&A With Our Presenters (Vivek Bhaskaran)

1. Insights On How To Run Your Own
DIY Research Community
December 4th, 2014

2. About Us
Vivek Bhaskaran
CEO at Survey Analytics
Founding Member
We help companies listen, improve and grow.
We develop industry leading online and mobile
technology for surveys, community management
and employee engagement.

3. Today’s Presenters
Ivana Taylor
President, Third Force
Ivana is the president of Third Force, a strategic marketing firm that helps small to medium sized
companies get and keep loyal, profitable customers regardless of price. She is the publisher of
DIYMarketers.com an online publication that provides low cost marketing strategies, ideas and resources.
John Johnson
SA’s Chief Growth Officer & Community Solutions Expert
John has a well-rounded background using online, mobile and community tools for market research over
the past 12 years. For the past four years he has worn many hats supporting customers and product
management for Survey Analytics.
Heather Carpenter
Research Analyst, Pilot Media
Heather is a research analyst with over 10 years of research experience, and a Masters of Science
Degree from the University of Georgia in Exercise Science. In charge of Pilot Media’s community.

4. Webinar Agenda
● 2015 Trends & Importance of Communities (Ivana Taylor)
● Demo: How to Setup Communities (John Johnson)
● Business Use Case (Heather Carpenter)
● Live Discussion and Q&A
Communities
and Trends
Setting Up
Communities
Community
Use Case
Q & A
Discussion

5. Communities and Trends
● Skepticism
● Influence Marketing
● Whale Watching
● Personalization / Co-Creation

6. Trust is DEAD
“Half the people we need to
convince don’t trust us and the
other half don’t want to hear
what we have to say”
-- Michael Maslansky, Political
Strategist from his book “The
Language of Trust”

7. Rise of Influencer & Advocate Marketing
• Consumer-to-consumer word of mouth generates
more than 2X the sales of paid advertising and a
37% higher retention rate.
• 25% of people choose to engage with brands
because they want to join the community of brand
fans
• Source: http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/

8. Whale Watching
• 80/20 Efficiency
Rediscovered
• Fast Lane your
top customers

9. Co-Creation

11. Thank You For Joining Us!
You have questions, we have answers
Ivana Taylor John Johnson Heather Carpenter Vivek Bhaskaran
@surveyanalytics on Twitter
sales-team@surveyanalytics.com