An introductory presentation for classes and other interested stakeholders to help increase understanding of digital and social media marketing and the study of these topics at the University of Alabama's Masters of Marketing Science Program with the class, MKT597 Digital and Social Media Marketing.

1. A Quick Introduction to
Digital and Social Media Marketing
(The Best of MKT597)
Susan Fant
www.susanfant.com / www.castlesands.com / www.fernweb.org
These Slides are for Educational Purposes Only – The University of Alabama Marketing Department
MKT597: Digital & Social Media Marketing Fall Semester 2013 (Image: Wiki Commons)

27. You All Have the Ability
• When done with purpose and foresight, You
can use social media (right now):
– Solve problems
– Promote worthy causes
– Shift culture biases
– Make money for yourselves and for companies
– Connect around the world, in an instant.

28. Questions?