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Successful Local SEO 
@SusanHallam 
#SMX #22B 
www.hallaminternet.com 
susan.hallam@hallaminternet.com 
@susanhallam 
www.linkedin.com/in/susanhallam
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
Local SEO Ranking Report 2014 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
Setting Up A New Business
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
Make it 100% Complete 
1. Correct Company Name 
2. Correct Address 
3. Correct Phone 
4. Correct Category 
5. Opening Hours 
6. Business Description 
7. Verified
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
Branding, Cover, Logos, Photos, 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
BrightLocal Citation Tracker 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
Looking at the HTML....
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
What Does NOT work and causes DAMAGE 
@susanhallam #smx #22B
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
Multiple Offices
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
Multiple Offices
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
Evolving Google Directories
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
The Pigeons Are Coming...
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
@susanhallam #smx #22B 
The Future 
Source: David Mihm, MOZ
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
• Click through on the search results... Rand’s experiment at 
SearchLove 
• Proximity of the searcher: the user is the new focus 
• Increased focus on domain authority 
• Consistent citations 
@susanhallam #smx #22B 
The Big Changes Might Be....
Link bundle, hints & tips: 
hallam.co/SMX-Milan 
Local SEO Ranking Report 2014 
@susanhallam #smx #22B
Successful Local SEO 
Susan Hallam 
www.hallaminternet.com 
susan.hallam@hallaminternet.com 
@susanhallam 
www.linkedin.com/in/susanhallam

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SMX Milan: Local SEO: Susan Hallam

  • 1. Successful Local SEO @SusanHallam #SMX #22B www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam www.linkedin.com/in/susanhallam
  • 2. Link bundle, hints & tips: hallam.co/SMX-Milan Local SEO Ranking Report 2014 @susanhallam #smx #22B
  • 3. Link bundle, hints & tips: hallam.co/SMX-Milan @susanhallam #smx #22B Setting Up A New Business
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  • 8. Link bundle, hints & tips: hallam.co/SMX-Milan Branding, Cover, Logos, Photos, @susanhallam #smx #22B
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  • 23. Successful Local SEO Susan Hallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam www.linkedin.com/in/susanhallam