What trends in innovation for sustainable packaging are picking up? What marketing strategies are proving successful in speeding up the adoption of new generations of packaging, and in what circumstances?

1. Updates in Sustainable Packaging
Tony Kingsbury, ChemRisk
Julie Corbett, Ecologic Brands
Christopher Bradlee, BASF
Katherine O'Dea, GreenBlue
Todd Troldahl, Sears

2. One Kaiser Plaza, Suite 1440, Oakland, CA 94612
o 510.451.1197 | f 510.451.1155 | ecologicbrands.com
Updates in Sustainable Packaging

3. CONFIDENTIAL | Property of Ecologic Brands, Inc.
About Ecologic Brands!
!"!##

4. CONFIDENTIAL | Property of Ecologic Brands, Inc.
Paper or plastic?!
!"#$%&'()*+&(,-%.&(/01.-2*2(3),/4(5-(6$107.*0(8(/22"%*19&2(
o! Ecologic optimizes benefits of both!
o! Leverage recycled material while
maximizing functionality
o! Less than 30% of rigid plastic containers are
recycled in the US vs. over 80% of paper
!"!##

5. CONFIDENTIAL | Property of Ecologic Brands, Inc.
Upcycling waste into product!
2. Molded fiber shells
are processed /
produced
3. Fiber shells &
pouches are sent to filler
5. Filled bottles
ready for
distribution
6. Product
delivered to
stores
1. Cardboard is transported
directly to manufacturer facility
7. Bottles are sold, OCC
collected at dock or curbside
Retail
4. Shells & pouches are
integrated into bottles w/
Ecologic equipment and
filled on standard line
!"!##

6. CONFIDENTIAL | Property of Ecologic Brands, Inc.
Back-end benefits that optimize logistics !
Unassembled bottle
shipping cost
Assembled bottle shipping
cost
Transportation cost
savings (Unassembled)
eco.bottle® $0.0167 $0.1020 ~80%
Up to 6X
more Ecologic
bottles per truck
Leads
to
®
!"!##

7. CONFIDENTIAL | Property of Ecologic Brands, Inc.
Success across categories!
o! 16% swing in dollar-sales
o! 7% market share gain
o! #1-ranked sku out of 150+
!"!##
o! Pursuing closed loop
supply chain model
o! Chance to reset pricing
using 3 sku’s
o! Launched in Jan 2013
o! Now sold in Walgreens,
Loblaws, Shopper’s
Drug Mart

8. CONFIDENTIAL | Property of Ecologic Brands, Inc.
Innovation roadmap!
Trgiger / Spray
Die cuts
Personal care ConveniencePet / Toys Wipes
32oz / 50oz eco.bottle®
2015+20142012
Today Future: Further customized options across categories
Beverageeco.canister™ Foodservice
Colored pulpBagasse,
other material
!"!##
Contact: One Kaiser Plaza, Suite 1440, Oakland, CA 94612 | o 510.451.1197 | f 510.451.1155 | www.ecologicbrands.com

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11. About Ecologic Brands!
!"!##

12. Paper or plastic?!
!"#$%&'()*+&(,-%.&(/01.-2*2(3),/4(5-(6$107.*0(8(/22"%*19&2(
o! Ecologic optimizes benefits of both!
o! Leverage recycled material while
maximizing functionality
o! Less than 30% of rigid plastic containers are
recycled in the US vs. over 80% of paper
!"!##

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