How to Drive Business Model Transformation Inside a Company

1. Gerrard Fisher
Special Advisor
WRAP UK
How to Drive Business Model Transformation
Inside a Company
Zoë Arden | @zoearden
Director
SustainAbility
Coleen Chapman
VP, Global Responsibility & Public Policy
Starbucks
Megan Kitchen
Environmental & Ethical Affairs Manager
Home Retail Group

2. How to Drive
Business Model
Transformation
Inside a Company
#bizinnovation
Sustainable Brands
16 November 2015

3. Zoë Arden
Director
SustainAbility
Panelists
#bizinnovation
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Gerrard Fisher
Special Advisor Business
Models & Electronic Products,
WRAP/Argos
Megan Kitchen
Environmental and Ethical
Affairs Manger at The Home
Retail Group
Simon Redfern
Director of Corporate Affairs,
EMEA, Starbucks

4. “The fundamental structures
for how companies create,
deliver and capture value.”
3
What is a Business Model?
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Osterwalder and Pigneur

5. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
4
Business Model Innovation is Key
to Meeting Human Needs Within
Planetary Limits.

6. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
5
What Kind of Business Model Shifts?
New pharma?
New media?
New food/bev?
New energy?

7. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
6
Business Model Innovations
for Sustainability
Closed-Loop Production
Produce on Demand
Rematerialization
Buy One, Give One
Cooperative Ownership
Inclusive Sourcing
Building a Marketplace
Differential Pricing
Microfinance
Micro-Franchise
Crowdfunding
Freemium
Innovative Product Financing
Pay for Success
Subscription Model
Alternative Marketplace
Behavior Change
Product as a Service
Shared Resource

8. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
7
Business Model Innovation By
Company Size
SME (-1,000 employees)
Large (+1,000 employees)
Global Fortune 500

9. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
8
How can a Company Create the
Conditions for a Business Model Shift

10. Report Highlights
9

11. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
10

12. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
External Conditions
11

13. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
Company Culture
External Conditions
12

14. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
External Conditions
Company Culture
Inidivdual Innovator
13

15. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Factor 1: External Conditions
External Conditions
14

16. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
15
External Conditions – Constraints

17. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
16
External Conditions - Momentum
Digitization
Collaborative
Economy
Circular Economy
Density
Consciousness

18. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Factor 2: Company Culture
Company Culture
17

19. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
18
Leveraging Company Culture
CollaborationDeflate Hierarchies Comfort with FailureSupportive Leadership

20. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Factor 3: Individual Innovator
Inidivdual Innovator
19

21. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
20
Acting With Intention
Focus on value
Build the
business case
Align innovation
metrics
Mine your network Map the model

22. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
21
Map the Model
Simply educating
employees about how
the company
generates value can
advance dialogue
about business model
innovation.
Value Chain Map Generic Retail Bank
Source: SustainAbility

23. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
22
Focus on Value
Applying a systemic
perspective to a
company’s current
model helps to not
just sell more stuff,
but create more value.
Value Mapping Tool
Source: Broken et al. 2013

24. HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
23
What might the future hold?

25. Zoë Arden
Director
SustainAbility
Panelists
#bizinnovation
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Gerrard Fisher
Special Advisor Business
Models & Electronic Products,
WRAP/Argos
Megan Kitchen
Environmental and Ethical
Affairs Manger at The Home
Retail Group
Simon Redfern
Director of Corporate Affairs,
EMEA, Starbucks

26. Zoë Arden, Director
@zoearden