Market Insights from Top Researchers: The Latest Intelligence on Customer Attitudes and Behavior

1. Gerrard Fisher
Special Advisor
WRAP UK
How to Drive Business Model Transformation
Inside a Company
Zoë Arden | @zoearden
Director
SustainAbility
Coleen Chapman
VP, Global Responsibility & Public Policy
Starbucks
Megan Kitchen
Environmental & Ethical Affairs Manager
Home Retail Group

2. Business model
mapping:
practical
guidance
Gerrard Fisher
Special Advisor

4. Resource Efficient Business Models (REBus)
• Helping businesses develop
innovative & profitable
approaches to resource efficiency
and product sustainability
• 3.5 year project
• 30 pilots across Europe
• Business model evaluation toolkit
• Free support and expertise to
mobilise new models
www.rebus.eu.com

5. Good news
It’s not rocket science

6. Recognise that markets are changing
See also http://www.fastcompany.com/section/most-innovative-companies-2014

7. Observe commercial megatrends – e.g.
smart devices and the “internet of things”
2050?
500bn
h"p://www.iea.org/publica2ons/freepublica2ons/publica2on/more-­‐data-­‐less-­‐energy.html
2013
14bn
2020
50bn
2030
100bn
Predicted global smart device
population

8. Source: Prof. Marcus Alexander, Ashridge Business School
Fit with your corporate strategy!

9. Champion
Operations
Commercial
Marketing
Exec
Sponsor
LogisticsFinance
CFO
Field team
or stores
Legal
What is your network of supporters and
influencers?

10. Options for business models
WRAP Innovation map
Peer2Peer & repair

11. What will the customer journey look like?
What will they see, hear and feel?
http://www.lighting.philips.co.uk/pwc_li/gb_en/projects/Assets/CaseStudy_NUS_UK.pdf
Customer journey planning

12. Identify
bus. case &
sensitivities
Operating
model
Service
partners &
providers
Market
context
Customer
proposition
Market
data
Building the jigsaw for your business

13. Source: Prof. Marcus Alexander, Ashridge Business School
Market
needs
Offer from me
& partners
Strategic
aims
What’s the fit with your corporate strategy?

14. Thank you
gerrard.fisher@wrap.org.uk
+44 (0) 7904 528185