The document outlines 10 steps for building a sustainable and contagious brand, including defining a clear social purpose aligned with everyday values, creating compelling content to spread the brand's message, and measuring return on investment from both business-to-business and business-to-consumer efforts to prove the brand's positive social impact. It encourages brands to think about how they can become the next contagious social brand by following these steps.

1. Purpose To Profit
Ten Steps To
Becoming A
Contagious
Sustainable
Brand
Presented By Simon Mainwaring

7. Source: Edelman 2012 GoodPurpose Study

8. Source: Edelman 2012 GoodPurpose Study

9. Source: Edelman 2012 GoodPurpose Study

11. Source: Edelman 2012 GoodPurpose Study

14. Goal: Build Social and Brand Value

18. Source: 2012 IBM Global CMO Study

19. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America

20. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America

25. Every cup serves two.

27. Align everyday values with your personal life.

32. celebrant

61. B2B ROI
Source: Marketo, 4th Annual Social Media Marketing Industry Report

62. B2C ROI
Source: TBWA 2012 The Future of Social Activism Report (Millennials)

66. Will you be the
NEXT contagious
social brand?