This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format. Further information about startup live and other events could be found at http://www.starteurope.at For the Russian Version follow this link: http://www.slideshare.net/vitakimov/elevator-pitch-2476053 This slides are available under Creative Commons Attribution 3.0: cc, by

1. THE ARTof theElevator PitchA tutorial for STARTup LivebyAndreas Roettlandreas@starteurope.athttp://www.starteurope.at

2. question can you do an elevator pitch?

3. Aaaaaahhhhhh

4. HOW

5. TO DO

6. A SUCCESSFUL

7. ELEVATOR PITCH

8. at

9. INTERESTED?

10. YES

11. What‘s an elevator pitch?

12. youridea…

13. a stage…

14. and an audience…

15. tobeinspired…

16. 3 RULES

17. 90 seconds

18. media no

19. 3 keywordsandyourname to describe youridea

20. example…

21. IMPOSSIBLE?

22. NO

23. http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3

24. 7 useful HINTs

25. STRUCTURE YOUR PITCH introduction problem vision idea soltuion requirements solution keywords background

26. in one sentence each…

27. introduceyourself and...

28. …your background

29. title your idea

30. INTEREST NAND IO thenGAIN ATTENT therefore you have to know: who’s your audienceand what specific interests and concerns do they have?

31. start with something catchy a rhetorical question, a picture, a story, an example or any exciting information.

32. picture your idea an effective elevator pitch is illustrative and tangible.

33. use picture language, comparisons and examples to activate positive connections with your audience.

34. describe the problem you want to solve

35. describe your vision an effective elevator pitch describes the solution by pointing out the benefits for the customers.

36. be different what makes your solution unique?

37. ACTION what will the solution require to get started: what people are you looking for? which skills should they have? which technology you want to use?

38. motivate yourpotential team partners: make clear that this is a unique chance to take a share in an awesome idea.

39. remember: every startup needs at least a developer,

40. remember: every startup needs at least a developer, artist,

41. remember: every startup needs at least a developer, artist, marketer,

42. remember: every startup needs at least a developer, artist, marketer, system admin and

43. remember: every startup needs at least a developer, artist, marketer, systemadminand legal advisor!

44. WHAT‘s MORE…

45. MANAGE YOUR TIMEyou have 90sec

46. we recommend…

47. introduction 15sec

48. introduction 15sec problem30sec

49. introduction 15sec problem30sec vision30sec

50. introduction 15sec problem30sec vision30sec requirments 15sec

51. MAKE YOUR IDEA UNDERSTANDABLE

52. „there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.” Chris O’Leary

53. be concise An effective elevator pitch contains as few words as possible and does not go into too much unnecessary detail.

54. „while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ” Chris O’Leary

55. your pitch should be clearrather than being filled with … MBA-speak acronyms ten-dollar words

56. an effective elevator pitch can be understood by your grandparents too.

57. be consistent one message, one story.

58. APPEARANCE dress as usualand feel yourself comfortable

59. be confident have fun show passion show integrity YOUR ATTITUDE

60. EXAMPLE

61. watch a few example elevator pitches hereisone.

62. testyourpitch readmypitch?

63. keep your eyes shut while someone reads your text out loud

64. how did you feel? what did you imagine? did you stumble? I like

65. question canyou do an elevatorpitch?

67. email me: andreas@starteurope.at Questions?

68. Check out ourother Products http://www.starteurope.at