1. Sharing Content On Social
Media More Than Once
The Total Guide To Reposting Your Blog On Social Media

2. CoSchedule.com
Save time and grow traffic by scheduling blog posts and social
media on a unified drag and drop calendar.

3. How do I share my (blog) content more than once?
*without looking like a spammer!

4. Post and Tweet Problem
1. Blog post goes live
2. Social network(s) get notified
3. Nothing ever happens again missed opportunity

5. The social web is a
stream, and not a book.
Our followers will dip in
and out at will .
We need to promote our content more than once.

6. @CoSchedule
First Message (Same day)
Second Mention (Next day)
Third Mention (Next week)
Total clicks:
5 clicks
4 clicks
2 clicks
11 clicks
First Message Clicks:
Additional Clicks From Schedule:
Total Clicks:
19
24
43
4 clicks
3 clicks
2 clicks
9 clicks
10 clicks
8 clicks
5 clicks
23 clicks
How A Social Sharing Schedule Will Double Your Traffic

7. Using a social media
schedule to promote
your content is a
no-brainer.
The trick is developing a plan for maximum impact.

8. Good tools make this easy…
…more on that later.

9. How do I create a solid social sharing schedule?

10. Create a “staggered” social media approach.
1. On publish – Social message sent when your
blog post goes live.
2. Same day – Initial social messages trickle out
to your accounts over the next 2-3 hours.
3. Next day – Messages are shared again on the
appropriate social channels.
4. Next week – Another series of messages are
pre-scheduled and sent the following week.
5. Next month – Even more social messages are
pre-scheduled for the following month.
6. Next _____ – Additional messages can
optionally be scheduled for the three-month
mark or beyond.

11. How we do it at CoSchedule…

12. The goal is to promote
your content with social
media, not take over all
social media feeds.
Go too far and you will just come off as annoying.

13. @CoSchedule
On Publish
Same Day, 2 hours later
Next Day
Next Week
Next Month
Two Months
Yoursharingschedulewillvarybynetwork.

14. With CoSchedule, schedule your social media while you blog.

15. Always create a “staggered” schedule. No spam!

16. How do I create social messages that people will actually share?

17. Not only do we need to
properly stagger our
messages out over time,
but we also need to add
variety to our messages.
There should never be a reason to send the same message twice.

18. New Blog Post: A Beginner’s Guide to Lead Conversion
with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Ask A Question2
1) Direct And Easy
This the most simple kind of message, usually with
nothing more than the post headline, a few
hashtags, and a link back to the post.

19. New Blog Post: A Beginner’s Guide to Lead Conversion
with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive
leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
Cite A Fact3
2) Ask A Question
Grab a question and pose it to your social media
audience as a way to further promote your post
and engage users on your various networks.

20. Are you wondering how to use #socialmedia to drive
leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get
started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Share A Quote4
3) Cite A Fact
Share an interesting fact or statistic mentioned in
your blog post. These elements are usually very
engaging and will likely draw interest.

21. 71% of adults now use Facebook. Here’s how you can get
started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful
tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
Add Intrigue4
4) Share A Tweetable Quote
Clever one-off quotes from your blog posts can be
easily repurposed as a tweet or social message. These
make for easy work when sharing your content.

22. Done right, social media can be an extremely powerful
tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from
a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
5) Add Intrigue
Sometimes the best way to capture attention is through
a bit of mystery and intrigue. Write up a few cliffhangers
and see what your followers say.

23. New Blog Post: A Beginner’s Guide to Lead Conversion
with Social Media http://.....
Same day as post, Same time as post
Post Title, “New Blog Post” designator1
Are you wondering how to use #socialmedia to drive
leads for your business? http://.....
Same day as post, 3 hours after post
Ask A Question2
71% of adults now use Facebook. Here’s how you can get
started with #socialmedia lead conversion http://.....
Day After Post
Cite A Fact3
Done right, social media can be an extremely powerful
tool for lead generation. Here are a few tips http://.....
Week After Post
Share A Quote4
See how one company generated 150 unique leads from
a single Facebook campaign http://.....
MonthAfter Post
Add Intrigue4
@CoSchedule
5) Add Intrigue
1) Direct And Easy
2) Ask A Question
3) Cite A Fact
4) Share A Tweetable Quote

24. How do you optimize your content for each network?

25. Each social network
handles images and text
differently. Take advantage
of it when you can.
Take advantage of the strengths of each network.

26. Google+ allows you to use markdown.
…add bulleted lists and bold text to your posts to make certain
items stand out and provide additional value to your readers.

27. Twitter is great about images.
Posts that include images are much more noticeable than
posts that do not.

28. Facebook offers a huge variety.
There is more than one way to post a link to Facebook.
Know the difference and use them wisely.

29. Twitter offers a crazy thing called hovercards.
These simple previews will show viewers a preview of your
content before they visit your site.

30. Pinterest also offers “rich pins.”
These are essentially link previews that are built right into the
Pinterest post itself.

31. Google+ is great for search.
This underestimated social network might be one of your
biggest opportunities.

32. Content marketing
requires great social
sharing.
True.

33. Without it, you might
be doing a lot of work
for nothing.
Also true.

34. 1. Create your content.
So…..

35. 2. Share it via a social
sharing schedule.
Yes, please.

36. 3. Make the content
appealing to your
audience.
Do yourself a favor :)

37. 4. Take advantage of
every social network.
Why not?

38. 1. Create your content.
2. Share it via a social sharing schedule.
3. Make the content appealing to your audience.
4. Take advantage of every social network.
5. Win at the internet!

39. pssst….
CoSchedule.com makes this easy.
Garrett Moon
Co–Founder
@garrett_moon

40. CoSchedule.com
Save time and grow traffic by scheduling blog posts and social
media on a unified drag and drop calendar.