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29-10-2014 pag. 1
A Method for Detecting Behavior-
Based User Profiles in
Collaborative Ontology
Engineering
Sven Van Laere, Ronald Buyl and Marc Nyssen
29-10-2014 @ ODBASE, OTM 2014
22-9-2015 pag. 2
Overview
• Motivation
• User profiling
• … definition
• … in the research field
• Ontology engineering
• Method
• Use Case
• Conclusions and Future work
22-9-2015 pag. 3
Motivation
• Types of users are not known beforehand
• Ontology engineering is far from trivial
• Most methods and tools use a set of predefined roles
• Depend on the ontology project and interests of a user
• Assigning based on previous experiences, confidence and
reliability in user
Roles and Responsibilities
vs
Users
22-9-2015 pag. 4
User profile
• Definition
• … is a model of a user’s interest and
preferences which an agent can use to
assist a user’s activity based on inferring
observable information1,2
[1] D. Godoy and A. Amandi. User Profiling in Personal Information
Agents: a Survey. (2005)
[2] I. Zukerman and D. Albrecht. Predictive Statistical Models for User
Modeling. (2011)
22-9-2015 pag. 5
User profile
• In the research field
• Fields
• News
• Internet browsing
• Mail
• E-commerce
• Computer supported collaborative work (CSCW)
• …
• Approaches
• Knowledge based user profiling
• Behaviour based user profiling
22-9-2015 pag. 6
User profile
• Behaviour based user profiling
• Behavioural dimensions
• Focus dispersion
• Engagement
• Contribution
• Initiation
• Content Quality
• Popularity
“How to determine user role/profile based
on the type of input of a user?”
22-9-2015 pag. 7
Ontology Engineering
• GOSPL
• Grounding Ontologies with Social Processes and
Natural Language
• Chosen for its explicit social interactions
• Communities promoted to first class citizens
• Use of natural definitions (called ‘glosses’)
• Concepts are represented
• Formally => lexon
• Informally => gloss
22-9-2015 pag. 8
Ontology Engineering
• GOSPL
22-9-2015 pag. 9
Ontology Engineering
• Interactions in GOSPL tool
•Acting like forum
•Difference between forum and O.E.:
• Closer
• Goal-oriented
• Deadline driven
22-9-2015 pag. 10
Method
22-9-2015 pag. 11
Method – Extraction Phase
• Apply D2RQ mapping
of GOSPL ontology
Social
interaction
(sioc:Item)
Vote Sioc:Post Reply …
Gloss
interactions
Gloss
interactions
…
ADD
gloss
UPDATE
gloss
DELETE
gloss
…
Social
interaction
(sioc:Item)
Vote Sioc:Post Reply …
Gloss
interactions
Gloss
interactions
…
ADD
gloss
UPDATE
gloss
DELETE
gloss
…
Social interaction
(sioc:Item)
Vote sioc:Post Reply …
Gloss
interactions
Lexon
interactions
…
ADD
gloss
UPDATE
gloss
DELETE
gloss
…ADD
gloss
UPDATE
gloss
DELETE
gloss
22-9-2015 pag. 12
Method – Manipulation Phase
• Standardize dataset
• Principal Component Analysis (PCA)
• Transformation of variables (ortogonal)
• Reduce dimensionality
• Compose new matrix
22-9-2015 pag. 13
Method – Clustering Phase
• K-means clustering
• ANOVA
• Silhouette coefficients
• Take best result => different profiles
22-9-2015 pag. 14
Use Case
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
9
1
36
42
22
30
39
41
2
15
25
11
4
16
17
18
10
26
27
14
20
13
12
19
38
21
28
6
37
7
3
5
33
32
31
8
34
35
24
23
40
29
Work in teams
22-9-2015 pag. 15
Use Case
…
[A] gloss interactions
[B] lexon interactions
[C] constraint interactions
[D] supertype interactions
[E] gloss equivalence
interactions
[F] synonym interactions
[G] general request
interactions
[H] reply interactions
[I] closes of topics
[J] vote interactions
1st iteration
22-9-2015 pag. 16
Use Case
• Standardize data (z-score)
• PCA transformations
• 95% of variance
• Iterative process
• Original: 42 users 10 dimensions
After PCA: 42 users 05 dimensions
22-9-2015 pag. 17
Use Case
• K-mean clustering
• Silhouette calculations
• ANOVA testing
• α = 0.95
22-9-2015 pag. 18
Use Case
22-9-2015 pag. 19
Use Case
9
1
36
42
22
30
39
41
2
15
25
11
4
16
17
18
10
26
27
14
20
13
12
19
38
21
28
6
37
7
3
5
33
32
31
8
34
35
24
23
40
29
9
1
36
42
22
30
39
41
2
15
25
11
4
16
17
18
10
26
27
14
20
13
12
19
38
21
28
6
37
7
3
5
33
32
31
8
34
35
24
23
40
29
Cluster 1
Cluster 4
Cluster 2
Cluster 3
Cluster 5
22-9-2015 pag. 20
Conclusions and Future Work
• Conclusions
• Demonstration of method for UP:
• Semantic mapping (SIOC)
• Extract data
• Standardize data
• PCA to reduce dimensionality
• K-means clustering
• Silhouette coefficients and ANOVA testing
• 5 clusters based on behaviour
22-9-2015 pag. 21
Conclusions and Future Work
• Discussion & future work
• Sensitive to active and passive users
• Combine with classic behavioural
dimensions
• Validation cluster quality
• Dunn index
• Davies-Bouldin index
• C-index
• Iterate process and re-evaluate
22-9-2015 pag. 22
References
• D. Godoy and A. Amandi. User Profiling in Personal Information
Agents: a Survey. Knowledge Engineering Review, 20(4):329–361,
2005.
• C. Debruyne and R. Meersman. GOSPL: A method and tool for fact-
oriented hybrid ontology engineering. In: T. Morzy, T. Härder, R.
Wrembel (eds.) ADBIS 2012.LNCS, vol. 7503, pp. 153–166. Springer,
Heidelberg (2012)
• M. Rowe, M. Fernandez, S. Angeletou, and H. Alani. Community
Analysis through Semantic Rules and Role Composition Derivation.
Web Semantics: Science, Services and Agents on the World Wide
Web, 18(1):31–47, 2013.
• I. Zukerman and D. Albrecht. Predictive Statistical Models for User
Modeling. User Modeling and User-Adapted Interaction, 11(1-2):5–18,
2001.
22-9-2015 pag. 23
THANK YOU!

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A Method for Detecting Behavior-Based User Profiles in Collaborative Ontology Engineering

  • 1. 29-10-2014 pag. 1 A Method for Detecting Behavior- Based User Profiles in Collaborative Ontology Engineering Sven Van Laere, Ronald Buyl and Marc Nyssen 29-10-2014 @ ODBASE, OTM 2014
  • 2. 22-9-2015 pag. 2 Overview • Motivation • User profiling • … definition • … in the research field • Ontology engineering • Method • Use Case • Conclusions and Future work
  • 3. 22-9-2015 pag. 3 Motivation • Types of users are not known beforehand • Ontology engineering is far from trivial • Most methods and tools use a set of predefined roles • Depend on the ontology project and interests of a user • Assigning based on previous experiences, confidence and reliability in user Roles and Responsibilities vs Users
  • 4. 22-9-2015 pag. 4 User profile • Definition • … is a model of a user’s interest and preferences which an agent can use to assist a user’s activity based on inferring observable information1,2 [1] D. Godoy and A. Amandi. User Profiling in Personal Information Agents: a Survey. (2005) [2] I. Zukerman and D. Albrecht. Predictive Statistical Models for User Modeling. (2011)
  • 5. 22-9-2015 pag. 5 User profile • In the research field • Fields • News • Internet browsing • Mail • E-commerce • Computer supported collaborative work (CSCW) • … • Approaches • Knowledge based user profiling • Behaviour based user profiling
  • 6. 22-9-2015 pag. 6 User profile • Behaviour based user profiling • Behavioural dimensions • Focus dispersion • Engagement • Contribution • Initiation • Content Quality • Popularity “How to determine user role/profile based on the type of input of a user?”
  • 7. 22-9-2015 pag. 7 Ontology Engineering • GOSPL • Grounding Ontologies with Social Processes and Natural Language • Chosen for its explicit social interactions • Communities promoted to first class citizens • Use of natural definitions (called ‘glosses’) • Concepts are represented • Formally => lexon • Informally => gloss
  • 8. 22-9-2015 pag. 8 Ontology Engineering • GOSPL
  • 9. 22-9-2015 pag. 9 Ontology Engineering • Interactions in GOSPL tool •Acting like forum •Difference between forum and O.E.: • Closer • Goal-oriented • Deadline driven
  • 11. 22-9-2015 pag. 11 Method – Extraction Phase • Apply D2RQ mapping of GOSPL ontology Social interaction (sioc:Item) Vote Sioc:Post Reply … Gloss interactions Gloss interactions … ADD gloss UPDATE gloss DELETE gloss … Social interaction (sioc:Item) Vote Sioc:Post Reply … Gloss interactions Gloss interactions … ADD gloss UPDATE gloss DELETE gloss … Social interaction (sioc:Item) Vote sioc:Post Reply … Gloss interactions Lexon interactions … ADD gloss UPDATE gloss DELETE gloss …ADD gloss UPDATE gloss DELETE gloss
  • 12. 22-9-2015 pag. 12 Method – Manipulation Phase • Standardize dataset • Principal Component Analysis (PCA) • Transformation of variables (ortogonal) • Reduce dimensionality • Compose new matrix
  • 13. 22-9-2015 pag. 13 Method – Clustering Phase • K-means clustering • ANOVA • Silhouette coefficients • Take best result => different profiles
  • 14. 22-9-2015 pag. 14 Use Case 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 9 1 36 42 22 30 39 41 2 15 25 11 4 16 17 18 10 26 27 14 20 13 12 19 38 21 28 6 37 7 3 5 33 32 31 8 34 35 24 23 40 29 Work in teams
  • 15. 22-9-2015 pag. 15 Use Case … [A] gloss interactions [B] lexon interactions [C] constraint interactions [D] supertype interactions [E] gloss equivalence interactions [F] synonym interactions [G] general request interactions [H] reply interactions [I] closes of topics [J] vote interactions 1st iteration
  • 16. 22-9-2015 pag. 16 Use Case • Standardize data (z-score) • PCA transformations • 95% of variance • Iterative process • Original: 42 users 10 dimensions After PCA: 42 users 05 dimensions
  • 17. 22-9-2015 pag. 17 Use Case • K-mean clustering • Silhouette calculations • ANOVA testing • α = 0.95
  • 19. 22-9-2015 pag. 19 Use Case 9 1 36 42 22 30 39 41 2 15 25 11 4 16 17 18 10 26 27 14 20 13 12 19 38 21 28 6 37 7 3 5 33 32 31 8 34 35 24 23 40 29 9 1 36 42 22 30 39 41 2 15 25 11 4 16 17 18 10 26 27 14 20 13 12 19 38 21 28 6 37 7 3 5 33 32 31 8 34 35 24 23 40 29 Cluster 1 Cluster 4 Cluster 2 Cluster 3 Cluster 5
  • 20. 22-9-2015 pag. 20 Conclusions and Future Work • Conclusions • Demonstration of method for UP: • Semantic mapping (SIOC) • Extract data • Standardize data • PCA to reduce dimensionality • K-means clustering • Silhouette coefficients and ANOVA testing • 5 clusters based on behaviour
  • 21. 22-9-2015 pag. 21 Conclusions and Future Work • Discussion & future work • Sensitive to active and passive users • Combine with classic behavioural dimensions • Validation cluster quality • Dunn index • Davies-Bouldin index • C-index • Iterate process and re-evaluate
  • 22. 22-9-2015 pag. 22 References • D. Godoy and A. Amandi. User Profiling in Personal Information Agents: a Survey. Knowledge Engineering Review, 20(4):329–361, 2005. • C. Debruyne and R. Meersman. GOSPL: A method and tool for fact- oriented hybrid ontology engineering. In: T. Morzy, T. Härder, R. Wrembel (eds.) ADBIS 2012.LNCS, vol. 7503, pp. 153–166. Springer, Heidelberg (2012) • M. Rowe, M. Fernandez, S. Angeletou, and H. Alani. Community Analysis through Semantic Rules and Role Composition Derivation. Web Semantics: Science, Services and Agents on the World Wide Web, 18(1):31–47, 2013. • I. Zukerman and D. Albrecht. Predictive Statistical Models for User Modeling. User Modeling and User-Adapted Interaction, 11(1-2):5–18, 2001.