Our goal: Help you become a better, more convincing writer
Our topics: Thinking strategically before you write
Principles of persuasion
The four essentials of all good writing
Using your brand guide
Resources for continuing improvement
FOR A PAST PROJECT.
FOR A CURRENT PROJECT.
MUSEUM OF GLASS.
Museum of Glass Creative Brief
Deliverable: A rack brochure to be displayed in hotel lobbies
and tourist attractions
Objective: Increase visits to the MOG by Seattle visitors by
10% over the next year
Audience: Visitors to Seattle with a cultural or art interests
Competition: Museums in Seattle: SAM, SAAM, Sculpture
Garden, Chihuly Gardens, Frye, Henry, MOHAI and
other attractions that consume time and money
Strategy: (You tell us.)
(BEST POSSIBLE REASON).
Dear Washington State Democrat,
As much as I hate to interfere in the election of another state (other than Florida), I feel that I must write in order to urge you to support Mark
Sidran for Washington State Attorney General.
I have known Mark since I was accidentally admitted to Harvard in the late 1960’s. Mark, who got in on merit and merit alone, was a classmate
of mine, and has made something of himself.
As you may know, he has spent the last 28 years as a prosecutor, Seattle City Attorney, and as a practicing lawyer. Mark’s experience is what I
like to call one of his three E’s. The other two E’s are integrity and energy. Wait. Scrap integrity. Although Mark has it in spades, it does not start
with an “E.” I remember learning that at Harvard. But I digress. Let’s get back to his experience.
As City Attorney, Mark took on some of the most egregious corporate polluters in Puget Sound. I could name names, but I may be planning to
run for public office in Minnesota someday, and why burn a bridge?
As Attorney General, Mark will continue his fight on behalf of citizens by doubling the size of the state’s consumer protection division. Tired of
finding out your senior citizen mother has been ripped off by scam artists? Besides telling your mom to be more alert, you can take action by
Oh, now I remember the other two “e’s”. Endorsements and Electability. Besides me, Mark has been endorsed by every single Democratic
county prosecutor in the state. These are people, who unlike me, actually know what the Attorney General does. Bill Gates Sr., former
president of the Washington State Bar and father of someone who I’d like to get to know better when I get ready to run for office, has endorsed
Mark as well. So have civil rights leaders like Norm and Constance Rice. Others include environmentalists, led by Washington Conservation
Voters, the State’s largest environmental political group, and a long list of elected officials such as Governor Gary Locke, Congressman Norm
Dicks, former Governor Booth Gardner, many civic leaders and leading lawyers. Governor Locke, I have learned, is the only Asian American
state governor to make an endorsement in this race. That alone says it all.
I could go on and on with the endorsements. But frankly, no one cares about endorsements. Let’s move on to what really matters to Democrats
– electability. Republicans don’t want Mark to be the Democratic nominee because they know he will be the most difficult candidate to beat in a
statewide race that isn’t fixed by the use of paperless machines. This is the first time in 12 years that the Attorney General’s seat has been
open and the Republican Party and their special interests are salivating at the chance of putting one of their lackeys in one of the most
powerful jobs in your state. Mark is a common sense Democrat with a proven track record and the clear ability to win in November or whenever
the Department of Homeland Security allows us to vote.
George W. Bush does not want Mark Sidran to be your next Attorney General. Neither does Deborah Senn, who did not go to college with me.
In conclusion, give your vote, and if possible, your check to Mark Sidran. And if you really want to see more of those endorsements, check out
the partial list below or visit Mark’s website, www.MarkSidran4AG.com. As you can tell from the “4,” this is one hip campaign.