POWERCORE Jia Shen / Powercore Founder&CEO #SVFT

1. 6.21.2015

2. Hi, I’m Jia
Techie, Geek, Entrepreneur

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Smart Toys - Real to Digital

4. What is Real to Digital?

5. CONFIDENTIAL - DO NOT DISTRIBUTE 5
Skylanders
• Real Toys meet Digital
• “Toys to Life” Genre
• From 0 to $1.5 Billion Annually in 3
years
• Larger than Call of Duty for
Activision

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Disney Infinity
• Disney follows with the Infinity Series
• Features all of their Characters
• 2.0 focused on Marvel
• Billion $ Franchise Now

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Nintendo Amiibo
• Huge Amiibo Launch
• Tied directly to Super Smash
Bro’s
• Already garnering a lot of success
• Moved 5.7 Million toys
in 3 months

8. $3 Billion Annually Already
• 3 Companies in 3 years
• So big, its in the Macy’s Day Parade
• No.1 in Toy Market

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What Do We Do
The Full Ecosystem

10. Smart Toys linked to Games

11. Figure and Merchandise Design
• Modeling / Sculpting
• Refinement
• Prototype and Print
• Molding
• Manufacturing

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PowerCore NFC + QR
• NFC Redemption Technology
• ID Generation
• Unique ID Generation
• Point-of-Sales ID Generation
• Obfuscation and Authenticity
• Near Field
• Unique
• Vetted Technology
• Equipped in all smartphones
• Apple Pay, Skylanders, RFID
standard, etc

13. Customer Analytics
• Campaign
• Performance tracking
• User Aq
• User
• Demographics
• ASL
• Behavior
• Product
• Interaction
• Competitive Analysis
• Brand
• Correlation and Cohesiveness

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Global Distributed Teams

15. Global Teams
• San Francisco
• Beijing
• Shenzen
• Tokyo
• Manila, Philippines

16. Global Requirements
• Core Team in the San Francisco
• Manufacturing in China
• Game Clients global -> USA, Japan, Korea, China
• We’re a small team

17. Why Global Teams
• Localized Expertise
• Localized Efficiency
• Cost Arbitrage
• Grow Initially fast

18. Why Not Global
• Overhead Inefficiency
• Regulation
• Taxes / Costs
• Requires Mature Team
• Work Ethic
• Discipline
• Communication Issues
• Language Barrier
• Cultural Barriers

19. Our Teams
• Executive Team
• Product Management
• Modeling and Design
• Marketing
• Manufacturing
• Software Engineering
• Hardware Engineering

20. Engineering
• Core IP Team
• Inherent Knowledge
• Hardest team to move and change
• Biggest Cost Center
• Requires low latency communication
• Less an issue for localization on product

21. Sustainability Factors
How does a team scale out to a big team
• Ecosystem to support engineers
• Thought Leadership
• Engineering
• Project Management
• Domain Expertise
• Web, Hardware, Embedded, Games
• Competition
• Salary sustainability

22. Salaries
USA – San Francisco
• Senior Engineers – $150-200k
• Fresh Graduate – $80-120k
China - Beijing
• Senior Engineers – $65-100k
• Fresh Graduate – $25-50k
At 100 People
$15 Million vs $6.5 Million

23. Engineering Reputation
• Good Engineering is
Everywhere
• Language Proficiency in
relevant languages
• StackOverflow
• Experts Exchange
http://venturebeat.com/2015/04/05/data-best-programming-talent-in-the-world-is-not-in-california/

24. Management and Recruiting
• Local executive management
• Recruiting funnels
• Team building and management
• Sustaining

25. Distributed Tools
• Asana
• Slack
• GitHub / Bitbucket
• Evernote
• Dropbox
• Atlassian Suite

26. Work Hard, Drink Coffee
• Communicate
• Coordinate and Plan
• Document
• Repeat
• Work Hard

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Thank You