1. Michigan State Athletic Department:Michigan State Athletic Department:
Marketing StrategyMarketing Strategy
New Media Drivers License 2010New Media Drivers License 2010

2. PRE-GAME ANALYSIS

3. GAME PLAN
GOALS
 Promote smaller sports
teams using basketball,
football, and hockey
teams
 Promotions at events
(big players show up to
smaller sporting events
as incentive)
 Increase ticket sales
CHALLENGES
 No incentive to attend
smaller sporting events
 Lack of social media
surrounding smaller
teams
 Social media not fully
utilized

4. GOOGLE ADWORDS
SEARCH ENGINE OPTIMIZATION
BANNER ADS
EXECUTE THE PLAY:

5. - TWEET ABOUT
UPCOMING
SPORTING EVENTS
- ADVERTISE
THROUGH
TWITTER, GOOGLE,
AND FACEBOOK
- CONNECT WITH
FANS

6. SPECIFIC
TWEETS:
- PLAYERS INTERACT
WITH FANS
- COACHES INTERACT
WITH FANS

7. CREATE BRAND
IMAGE:
- PROMOTE FAMILY
- IZZO/DANTONIO
- ALL SPORTS SUPPORT
EACH OTHER

8. METRICS OF SUCCESS: THE PRESS
CONFERENCE
TICKET SALES
TWITTER FOLLOWERS
GOOGLE ADWORDS

9. POST-GAME WRAP-UP: THE BUDGETPOST-GAME WRAP-UP: THE BUDGET
BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLEBASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE
ADWORDS, SPECIAL GIVEAWAYS TO FANSADWORDS, SPECIAL GIVEAWAYS TO FANS

10. FINAL RESULT:FINAL RESULT:
COME TOGETHER AS ONE.COME TOGETHER AS ONE.